Video streaming, led by Netflix, has the potential to replace traditional TV networks. Anyway, cable companies have given up their efforts to retain customers. This is one of the main contents of the latest report by analysis company MoffettNathanson.
In the third quarter, the number of subscribers to traditional cable and satellite TV services in the United States decreased by 1.8 million, a record high and a year-on-year decline of 6.2%. “The live TV mode of entertainment shows is being replaced by SVOD (Subscription Video On Demand) and AVOD (Advertising Sponsored Video On Demand),” the report wrote.
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Analysts point out that the pay TV market has reached the “cut-off point”. On the one hand, operators are trying to open up high-margin customer markets, while allowing price-sensitive customers to cancel subscriptions and switch to streaming media services.
“Today, this is a market that is divided into two. Many users are still satisfied with the existing pay TV packages, but at the same time, more and more customers are paying more attention to prices.” Analysts wrote that cancelling TV pay Business people are called “