This article comes from the WeChat public account:Microstory (ID: xianweigushi) , author: Miss peach, editors: wood Mongolia, from the title figure: vision China
When you are single, you can make up for the crematorium.
Recently, there are media reports that some online shop owners have received a self-inspection notice from the Taxation Bureau, indicating that their sales and actual tax payment are inconsistent, and require self-examination of the tax difference that exists in the three years to make up for their own taxes.
The notice has not been officially announced, but it has caused a huge wave in the e-commerce industry.
Online shops have swiped a lot of bills in order to rank, which has become the default “rule of the game” in the e-commerce industry. Now it suddenly says that it needs to be paid back, and it has to be paid for three years at a time. Many shopkeepers said that this move will allow them to “do it in a few years” and “return to the time before liberation”…
The microscopic story in this issue is about a group of panicked electronic store owners and brush shoppers:
Some of them have received a “notice” and are making up for the tax payment; some people have been asked to pay back the tax, and the amount of the tax payment has been nearly one million, so as to “repay” all their profits for one year; Some billing institutions claim that their more than 10,000 customers still continue to bill; others have given up the “false prosperity” created by swiping data and switched to a stall…
The following is their true story:
I have paid up 820,000 taxes, and I will face millions of losses in this round
Chen Yingyu | 36 years old | founder of an e-commerce brand
Two years ago, I had a nightmare of having to repay 820,000 taxes due to insufficient invoices.
When I got up early that morning, I suddenly received a message: 420,000 were removed by a tax bureau.
Then the next day, the deduction will continue to be 400,000.
There were no signs before and after, no one greeted me, and after receiving the message, I was sweating.
The next day I hurried to the tax bureau to file a complaint. When I arrived, I found out that there were not a few people like me, all standing in line in front of the interview window.
At the time, I ran an advertising company with more than 2 million income a year. But after deducting the expenses of dozens of employees, company development, and customer maintenance, there is little left.
For me, 820,000 is just one year’s profit. With such a deduction, I have been doing nothing for the whole year.
As a result, when I communicated with the “friends” who lined up, I realized that I was still the one with the least deductions. Finally, I could only admit that I was out of luck.
Everyone who has done business knows that the sales volume declared by the tax office must be lower than its actual sales volume.
If the customer’s daily purchase is not for reimbursement purposes, few people will take the initiative to apply for invoicing. It is too cumbersome to write the tax number and unit details. In addition, the price of the invoice commodity may also increase accordingly, and the customer is not happy.
At the time, I was silly and kind to help others invoice, which received a lot of invalid fake bills for taxation. This also caused my own bills to be insufficient and the accounts could not match the amount.
In order to reduce operating costs, I didn’t hire finance and lawyers. I also lacked knowledge of these laws and regulations.
Since then, I have switched to live broadcasting, and live broadcasting is an overwhelming industry.
Live billing quotes for billing institutions
Not only do customers have a billing requirement, but in order to look good on the face, the anchor will definitely buy a little data to create an atmosphere when bringing goods.
New stores, live broadcasts, don’t brush any data, silly wait for someone to come, do you say this is possible?
Data alone is definitely not enough. You need to have real products. The data will only create real customers and allow them to drive more customers to buy, which is a virtuous circle.
Who would have thought that it didn’t take long for this line of business to happen, and now it’s time to repay the bill. At this time, let us make up for the tax to pay the bill, which is to actually lose money.
News about tax reimbursement on the Internet are everywhere
For example, suppose that the unit price of a product is 100 yuan, and it is paid at 12% of the tax point. That is, it needs to be paid 12 yuan per order.
Generally, on our platform, each product will have a sales volume of 500 orders. (This is not serious), then every month It is necessary to make up 6,000 yuan for this non-existent income.
It is now rumored that all bills within three years will need to be repaid, and that product must be repaid at least 216,000.
There are about 50 categories we are currently selling, this number will be multiplied50 times…
If it is a live broadcast, the amount of the brushed amount has soared in the direction of thousands of orders, and each product can easily pay millions of taxes. I can’t think of it anymore.
I have suffered a loss in making up payments, so I am very careful about the account reconciliation, and I dare not dare to pay the bills like other anchors. We are now only doing good reviews of new product content to guide consumers to buy.
But I still want to say, why only check the repayment amount within three years?
E-commerce is not easy to do in the past three years. Industry giants have already taken off ten years ago. They enjoy the dividend of e-commerce taking off, brush the most orders with the lowest price, and can avoid paying taxes. Can’t we just cut our leeks at this stage?
Leave a message from the shop owner to Chen Yingyu
I heard that some people have received self-examination information for risk warnings, but the fire hasn’t burned to me yet.
“Reimbursement” is a “yin and yang contract” in the e-commerce business, where the first shot is shot and the shop is temporarily out of reach
Lin Yiming | 32 years old | Hangzhou | Taobao shop owner
When I first heard the news of e-commerce tax reimbursement, I felt a bit stunned.
If you really want to make a payment, all the e-commerce companies can’t live!
I tested the reactions of several stores. Everyone comforted each other. There are a lot of shops that have brushed orders, and those Taobao merchants that rank in the top sales are not more powerful than small shop owners like me.
TheyNothing happened, it should be my turn.
Discussions between peers
I know a Taobao shop owner who really received the tax payment notice. She is doing cross-border e-commerce for clothing and fashion accessories. The cross-border e-commerce is on the key list of tax supplement.
She and I complained for a long time, but there was no alternative.
“Brushing is the problem of chickens laying eggs and chickens. If the gun shoots a bird, if it gets bigger, it will naturally be targeted,” she said.
The current situation reminds her of the previous star’s “yin-yang contract”.
The screenwriter tax rose to 16% at the time, and the repayment also caused many workshop companies to declare bankruptcy directly. After several years of hard work, they were emptied.
However, she founded her own shop very early, with a monthly sales of more than 3 million, so she can afford it even if she pays taxes.
Compared to her, I’m just a small Taobao shop owner, and the wind and the grass will be dragged down.
I am a mother of twins. Advertisement where I was five years agoThe company’s performance fell and began to lay off employees. Unfortunately, I became one of the laid off employees. In order to guarantee the normal expenses of the family, I chose to be the owner of Taobao.
Compared with Tmall’s margin of more than 100,000 yuan, Taobao’s low cost, relatively free, and no need to suppress goods can reduce economic pressure.
In order to be able to build a small store, I and other store owners learned the experience and brushed up some sales and reviews.
A store that hasn’t been optimized can never be done: A new store without sales has no reputation data, and if you don’t brush some basic sales, no one will place an order.
But I have also worked very hard to start my own business. I didn’t talk about cooperation with manufacturers early on Saturday and Sunday. Recently, I have been studying how to bring goods on various live broadcast platforms.
Why are you so tired? Because I know that if you only brush the amount and don’t do the follow-up long tail operation, you will not make money.
I did swipe my order, but I didn’t expressly stipulate that I can’t do it. Suddenly notice the repayment now, just like athletes have started the game before they announced the change of rules. Even if they are sent off, they should know the rules of the game in advance?
However, after seeing the news of “Pay Tax Rebate”, I also pay more attention to details, reduce the bill rebate, and advise consumers to invoice.
At the same time, I also hope that the media will not be blind to data fraud for those of us who are e-commerce.
In the world of e-commerce, brushing bills is not fraud, but just a strategy: everyone brushes, if you don’t brush, you will definitely fall behind.
It’s faster to not die, but this round only pays taxes for cross-border e-commerce
Anqing | 26-year-old | Male| Swipe single agency brush single (mainly Tmall Taobao shop optimization)
As a professional who pays the bills, I think everything is just rumors. At present, the official channel has not notified any news of the payment of the bills.
Screenshot of the notice of tax reimbursement via web transmission
I have several customer groups that charge bills, and more than 10,000 merchants have brushed orders with me, but none of them have reported back to me with the information that the bills have been paid to pay taxes. This is all taken out of context by the media.
The news only mentions “relevant departments”, but there is no clear official information.
I don’t believe these sources of information. If you have to repay the tax for three years of billing, most stores cannot continue to open.
At present, the state still supports stalls. How is it possible to ask for tax repayment in these places? Do you still want to live?
Seeing that others are afraid of moving, An Qing feels that it’s a big deal.
What can be confirmed is that Rebate payment is mainly for cross-border e-commerce, and it has little relationship with domestic e-commerce platforms.
Taking international orders will inevitably involve tariffs. That’s because some merchants doing cross-border e-commerce have evaded taxes.
At least so far, my business has not been affected. Of course, there are also some courageous order-brushing institutions that have started to prepare with two hands. While continuing to order-writing, while transforming and upgrading to do non-sales-billing business (Praise, read, like, forward, etc.).
There is a saying circulating in the e-commerce industry:
Whether to brush or continue to brush, most people and An Qing said that “planning is the same thing, passing is the same thing”
Many Tmall merchants have also talked to me, saying that they have received similar notifications before, which is already commonplace.
“Planning is one thing, passing is one thing”, they all say so. Don’t worry about the small shop, anyway, there are Tmall and JD.com’s enterprise stores in front , I really want to make up the payment, and I can’t get you back within two years.
Pay a “protection fee” without brushing your private order, don’t think about opening a store online if you don’t have 200,000
Sun Mo | 28 years old | Female | Former e-commerce company operations director | Local stall owner
I have created a cross-border e-commerce brand, and tell a conscience: don’t brush the bills, don’t want to be an e-commerce.
I have also tried official optimization methods, such as Taobao University and Taobao Express, but in the end they have no effect.
The so-called Taobao University is, at best, a “protection fee“: Those who have not been to Taobao University will be fined for posting advertisements on the platform, but after they have been there, the platform will not care about you And let it go.
Taobao through train has a similar mechanism: a new store, the through train will hit 100,000 a week, and it will not increase your ranking much. If you don’t smash it, no one will be able to find your store.
Tmall may be more formal, but the initial investment is too high for ordinary entrepreneurs to do.
Tmall Mall charges by category. If it is a category with a high rate of fakes such as skin care and makeup, it will cost 100,000 yuan to apply for the ®️ standard, and 200,000 yuan for the ™️ standard.