This article is from: Red Meal. The head image is from: Vision China
Two or three years ago, Chuan Chuan was still a hot and popular category, but by this year, Chuan Chuan seems to have settled down. Although the business of each store does not seem bad, it has not caused much ripple in the market.
As hot pot, Maocai and other similar-tasting categories continue to be introduced and the market sinks, the entire skewer category may be in an embarrassing situation that is more than enough. What is the future development prospect of the string category? How to break through?
On July 20, a Beijing company called “Chaodao Chuan Chuan Hot Pot” on the first day of opening, aroused heated discussion in Chuan Chuan.
The hotly debated point is that, in addition to the young industrial style used in the decoration of the store, it is also that this store is opened by the son of the founder of Banu, Du Zhongbing.
According to our understanding, Chaodao locates the high-quality skewers and adopts the strategy of pushing high. The dishes are mainly “fresh” and are sold now. The per capita price is between 100 and 120 yuan, which is relatively high in the Beijing skewers market. . The person concerned believes that Chaodao’s entry may raise the price and product standards of the entire string industry.
And this once again draws everyone’s attention to this category.
Speaking of Chuan Chuan, it is a term that everyone is already familiar with, but this term was only active in Sichuan and Chongqing four or five years ago.
Before and after 2017, with the development of hot pot and Internet celebrity catering, Chuanchuan quickly ran out of the alleys of Sichuan and Chongqing and stepped onto the catering stage in first-tier cities across the country. Take the famous Guijie Street as an example. In the second half of 2017, there were three Chuanchuan restaurants newly opened, and they were quite close to each other. The scene of the rise of hot pot back then was probably not the case. At the same time, Chuan Chuan restaurants have sprung up all over the country, and even some restaurants have added Chuan Chuan to the dish.
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