Mr. Mei Lanfang first arrived in Shanghai in the 1930s. Although he was a great singer, it was difficult to become famous in Shanghai.
   At that time, newspapers had to rely on advertising revenue to survive in order to survive. But the advertisements at that time were either overblown or said that a certain product of Lai had any special effects. The introduction of the performance also said that it was superb. Such advertisements abound in newspapers. In order to promote Mei Lanfang, the troupe that was planning for Mei Lanfang wanted to advertise in the newspapers, but how should this advertisement be placed to attract people’s attention?
   After some planning, they decided to print only three characters-Mei Lanfang in the newspaper. After that, they didn’t say anything and the advertisement went out like this. On the first day, some people began to discuss: “Who is this Mei Lanfang?” The newspaper on the first day is still not a small page, with three big characters-Mei Lanfang. Now there are more people talking about it. After a few days of posting, the streets and alleys of Shanghai are talking: “Do you know Mei Lanfang?” Because this special advertisement is particularly eye-catching, the name Mei Lanfang It quickly spread throughout Shanghai at that time.
   At that time, the citizens of Shanghai didn’t know who Mei Lanfang was. They were all inquiring about each other because of their curiosity. In this way, Mei Lanfang’s reputation became more and more popular. After being published for a week, the newspaper published a detailed advertisement: “Mei Lanfang, a famous Peking opera singer, will perform on stage at a theater in Shanghai tonight. Welcome to watch.” As soon as the advertisement came out, the tickets were sold out immediately. Everyone wants to hear how Mei Lanfang sings and see what Mr. Mei Lanfang’s skills are. From then on, Mr. Mei became popular and his popularity increased.