If time goes back, would she still be willing to become a “Chinese Koi”?
Editor’s note: This article is from the WeChat public account “Blue Whale Financial Reporter Work Platform” (ID: lanjingcj) , The author Hao Yuan.
On October 7, 2018, Xin Xiaodai won the “Alipay Chinese Koi” with a prize of 100 million. In everyone’s eyes, she is the luckiest person in China.
There are constant rumors about her in the arena. Some people say that she spends a year maxing out credit cards, and some people say that her Weibo fans have soared thousands of times, and the single advertisement fee exceeds 100,000…
Now that two years have passed, Xin Xiaodai is about to quit.
Xin Xiaodai and “Chinese Koi”
Before 2018, Xin Xiaodai lived an ordinary life, and her colleagues commented on her “you are a very interesting person, but life is boring.”
But because she was so desperate and wanting, she became the one who fell in the sky because she reposted it casually. She stood out from millions of reposters and caught the attention overnight.
Immediately after accepting awards, resigning, and traveling around the world, Xin Xiaodai led a life that everyone envied. At the same time, this identity also made her famous. During the global travel, Xin Xiaodai’s Weibo tag except 2018 Alipay China Koi also added a “weibo vlog blogger”.
In the process of becoming “Alipay China Koi”, Xin Xiaodai has gained a lot of attention, and these have been transformed into “traffic and advertising” in the Internet world. In addition to the occasional travel vlog and daily check-in selfies, Xin Xiaodai also has some forwarding messages about the promotion of the game and the lottery platform. In terms of content and form, Xin Xiaodai is already a qualified Weibo self-media person.
The results of a consultation conducted by Blue Whale reporters with industry insiders in 2019 show that the price of direct hard advertisements on Xinxiaodai Weibo is about 100,000 yuan per piece, and the price of forwarding one is about 86,000, and these pricesThe grid is only a market reference price, and there are still possible future fluctuations. Then, based on this unit price, the average monthly income from the 5 articles promoted by Xin Xiaodai is at least 500,000 yuan.
At the beginning of 2020, Xin Xiaodai said in an interview with Tencent Guyu Studio, “I am going to continue to be a blogger, because I can do it, and I can continue to do it. She started to learn to cut videos by herself, and unexpectedly discovered that this happened. Quite interesting.”
But half a year later, Xin Xiaodai decided to transfer the “Chinese Koi”…
“Chinese Koi” transfer storm
Xin Xiaodai is a lucky person. Before she was “selected”, she was just an ordinary girl from a state-owned enterprise. She did not have many fans on Weibo. Like most people, she loved to forward the lottery.
So when the prize was hit on her, all the netizens were watching her lucky life, and at the same time they believed that “the sky will really fall in the sky”.
On September 7, 2020, Xin Xiaodai suddenly announced on Weibo that he wanted to transfer “Chinese Koi” for one dollar. The accidental nature of Xin Xiaodai made “Transfer of Chinese Koi” full of persuasiveness and temptation. , So far this Weibo has reposted more than one million.
The next day, Xin Xiaodai announced the “details of the transfer event”. According to the event poster, the next “Chinese Koi” prizes are quite generous: in addition to an amazing Hainan suite and a car, it also includes digital products and home appliances. Kitchenware…
At the same time, Xin Xiaodai is still updating his new development after he unloaded the title of “Koi Carp”-participating in the anchor-type large-scale audition program “Super Anchor KING”, and this so-called new dream seems to still be in line with the “Chinese Brocade”. “Carp” can’t get rid of the relationship. According to the official Weibo of “Super Anchor KING”, 2020 China’s new koi winners will receive a green pass for the audition, and they will be sent directly to the official competition to compete for the championship and 5 million signing bonuses with other players. (If the new Koi does not want to participate, it will be deemed to have given up PK qualification and will receive the remaining prizes)
The new Koi “A Suite in Hainan” + the old Koi participating in the anchor audition. These elements combined make the whole matter quite concerned. The related Weibo has been reposted more than 800,000 times, and this file was completely unmanned beforeThe official Weibo of known variety shows also doubled the number of fans overnight.
But soon the new “financial freedom myth” was questioned.
On the afternoon of September 8th, Weibo @时光流声工作室 issued a statement stating that the Sina Weibo account @超级主播KING embezzled our company’s qualifications for corporate certification. At present, we have filed with the public security authorities, please @超级主播KING Make corrections as soon as possible, and all of your company’s programs are not related to our company.
The Blue Whale reporter contacted Liu Yun, the person in charge of Wuhan Shiguangliusheng Culture Media Co., Ltd., and the other party confirmed that Weibo @超级主播KING had embezzled his company’s qualifications for corporate certification.
Liu Yun told the Blue Whale reporter that he received a call for infringement from a font company this morning. The other party claimed that Weibo @超级主播KING had infringement and was certified as Wuhan Shiguangliusheng Culture Media Co., Ltd., so he discovered My company’s qualifications were stolen. “I was stunned when she talked about the account, and I never heard of it. So I checked on Weibo and it was indeed verified with our qualifications.”
According to Tianyancha APP, Wuhan Shiguangliusheng Culture Media Co., Ltd. was established in May 2018. The legal representative Liu Yun is the actual controller, and the company is a sole proprietorship by natural persons.
Liu Yun said that his studio is a non-profit studio doing radio dramas. It is not that important whether blue v or not. There is simply no annual review, but he did not expect to be stolen by others. “I saw this event later. It’s a bit big. Why don’t you need your own company qualification for such a large amount? Embezzling our qualification as a non-commercial radio drama studio? It’s hard to understand. And just after I received a call to learn about it, their fans started to report it. More than 400,000 has grown to more than 700,000, this looks very abnormal.”
At the same time, Liu Yun told the Blue Whale reporter that after the incident, the staff of the “Super Anchor KING” program team contacted him. The other party stated that the Weibo certification was handled by the agency and was urgently revised. The Blue Whale reporter tried to contact the staff of the program group, but as of press time, no response has been obtained.
It seems that Xin Xiaodai’s fantasy drifting about “Chinese Koi” will not end in a short time, except for the free beautiful food, There are unexpected doubts and life changes.
If time goes back, would she still be willing to become a “Chinese Koi”?