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Then how to connect Eastern games and Western markets, and quickly release games? Vincent believes that Singapore, which has a more international advantage, plays an important role in it. “Singapore is a bridge connecting the East and the West. It will be more competitive to find games in China and then distribute them to the world through Singapore. I hope that through my experience, I can do a good job of game publishing in Singapore. I also hope that Singapore can be famous for the game industry.” So, Potato Play based in Singapore, gathered talents from France, India, China, Malaysia and other countries from all over the world to form an international team to distribute Chinese games to the world, especially It is an English-speaking country market. Because compared to Southeast Asia, Vincent believes that the Western game market is more profitable.

Potato Play Team

2. Do not compete with major manufacturers, focus on mixed leisure track

In addition to avoiding the relatively fiercely competitive eastern market, Potato Play also avoids competing with major manufacturers. Different from those issued by major manufacturers such as Tencent and SeaPUBG Mobile, Glory of Kings, Free Fire and other tactical competitive games, Potato Play focuses on the vertical field of hybrid casual (hybrid casual).

In Vincent’s view, due to the relatively high level of Chinese players, e-sports games such as Glory of the Kings and Chicken Eater have become almost universal games in China. But in Southeast Asia or other parts of the world, this type of game requires players to have a certain game foundation and has certain requirements for operational sensitivity, and it is not a popular game. And Potato Play’s mixed casual games are more friendly to novice players and are geared towards a wider group of players.

According to Vincent, the games released by Potato Play have not only the core gameplay of ultra-casual games, but also the gameplay of moderate games and deep games. To put it simply, the characteristics of this type of game are not only easy for players to learn, but also for players to play for a long time. “Relatively speaking, there will be fewer competitors in the mixed leisure field. We will release some games that big manufacturers think are small and are unwilling to release.”

Potato Play released game

Although it is dominated by Western markets, Potato Play also has a presence in Southeast Asia and continues to invest. Vincent observed that Southeast Asian players have always liked heavy games, such as role-playing and war strategy. But recently, Vincent found that some ultra-casual games are also more popular in Southeast Asia. Potato Play has also achieved good results in Southeast Asia by publishing mixed casual games, such as on-hook and synthetic games.

Vincent went on to point out that among the games released by Potato Play in Southeast Asia, Merge Quest and Merge Rush Z and Merge Survival are the most popular, among which Merge Quest was ranked sixth in the free game list in Vietnam. These three are mainly synthetic placement games. The core gameplay is to synthesize some weapons, and then let the game characters automatically fight monsters and upgrades, even if they are offline, there are benefits. Only at some critical moments do players need to make choices, such as joining a union and upgrading heroes. The advantage of this type of game is that it allows light players to play some heavy games, and it also allows players with heavy gaming experience to save time.

In terms of the monetization model, Potato Play mainly relies on item sales in in-app purchase games and incentive advertising. Vincent stated that Incentive advertising is a very popular means of monetization. “Incentive advertising is different from product advertising. The former means that users can get rewards after seeing the advertisement, which can be understood as a means of paying on their behalf. , Some players will complain to us when they can’t see the ads due to game problems and cannot obtain game resources.”

3. In the game, you must be enthusiastic and sober

For the development of the Southeast Asian game market, Vincent expressed optimism, “Southeast Asia is a fast-growing market.” At the same time, there are still many challenges in the Southeast Asian market at this stage.

In Vincent’s view, Southeast Asia is actually very similar to China, but its average consumption level will be lower than China. Although the Southeast Asian game market is not particularly developed, it is far more complex than China, which is embodied in the different languages ​​and cultures of many countries in Southeast Asia. “For the Chinese community in Southeast Asia, some games based on fairy tales and martial arts or Western themes have the opportunity to succeed in areas such as Singapore, Malaysia and Thailand. But if you take a game with a local theme in Thailand to publish in Singapore, you want to be successful. It’s more difficult.”

Although there are many challenges and pressures in the game industry, Vincent has always enjoyed the sense of accomplishment brought to him by the game industry. “Games are a very special industry, because it has always been in a process of innovation. For new companies, as long as there is a hot game, they have the opportunity to surpass the industry giants and become the leaders. In other words, this kind of competition will also spur them to innovate instead of staying at their bottom. Because everyone is innovating, it will bring more and more games to consumers.” Recall that they first entered the game industry At that time, Vincent couldn’t help feeling that it was an era of games without even a free-to-play mode and an item-paid mode. Nowadays, there are teams who spend a lot of money to develop games, and then release them for freePlay at home, and some players can spend hundreds of thousands or even millions of dollars in the game.

As an entrepreneur with 17 years of experience in the game industry, Vincent’s love for games can be traced back to his elementary school years. He started his own board games in elementary school, learned game programming in middle school, and studied game-related subjects in college. Along the way, Vincent was not understood by his family at first, and his parents strongly opposed. In a period when the game industry has not seen a bright future, playing games in Eastern families is often regarded as an improper business. “I have always liked games. When I knew that games can become a business, I have always been in this direction and have always been in this industry.” When Vincent could balance his studies and games, his parents also began to change.

Finally, Vincent reminded, Playing games requires not only enthusiasm, but also a clear head. “Many people who are new to the game industry are enthusiastic and just want to do what they like, regardless of the business model. But starting a business still has to consider business, because only the business model runs through and the game can make money. You can always do what you like.”

This article is from WeChat official account:7 o’clock 5 degrees (ID: Asia7_5), author: 7:05 degrees