This article comes fromWeChat official account: White Whale Going to Sea (ID: baijingapp), the original title “TikTok and Sony Music has finally reached a new licensing agreement” by: B21993, title figure from the visual China
According to TechCrunch reports, TikTok announced on the morning of November 3 that the company had signed a new agreement with Sony Music Entertainment (Sony Music Entertainment) This agreement will allow creators of the TikTok short video platform to continue to use the songs of Sony Music’s artists to create videos. TikTok said that the two companies will also reach a cooperation to jointly promote Sony Music artists.
At present, TikTok has not disclosed more details of the agreement, but TikTok said in a statement that the cooperation with Sony will “enable TikTok users’ creative ability to a higher level, and at the same time, it will also be among the artists and fans of Sony Music. Create new opportunities for interaction”. The new license agreement shows that songs by artists such as Vampire Weekend, Harry Styles and Michael Jackson will also be available on TikTok.
The achievement of this cooperation means that compared with before, music promotion on TikTok has begun to “official”. TikTok will not only continue to launch music clips produced by Sony, but will also jointly promote with Sony Music. Relevant tagging activities and title ads will help users discover new songs, while also allowing fans to keep in touch with artists.
Previously, many reports pointed out that TikTok had cooperated with Universal (Universal), Sony and Warner (Warner), Japan Avex and other record companies reached a short-term music licensing agreement. These short-term agreements allow record companies more time to refine the licensing details of the TikTok platform without having to remove the songs immediately after the original copyright transition period ends.
According to a report by Billboard, a music ranking agency, TikTok will pay Sony a licensing fee “significantly higher than the previous agreement.” As of now, TikTok has not announced similar expansion agreements with other head record companies.
Although licensing fees may eventually continue to increase, TikTok is also important to record companies. The broad user base of the TikTok platform can directly affect the ranking changes of the music rankings and even help new artists start their careers.
Investigation agency Nielson stated last year that the TikTok platform’s ability to cultivate popular songs far exceeds any competing product. The agency then listed some of the most on-demand songs last year, including “Old Town Road” by Lil Nas X, “Sweet But Psycho” by Ava Max and “Slow Dancing in the Dark” by Joji. Nielson said that these songs have been widely spread on the TikTok platform.
Billboard also pointed out today that TikTok is promoting Sony’s artist Doja Cat(“Say So”) and 24KGoldn(“Mood”)’s songs played an important role, and TikTok will also help Sony discover more artists. At present, Columbia Records has signed contracts with many artists in residence on TikTok, including Lil Nas X, Powfu, StaySolidRocky, Jawsh685, Arizona Zervas and 24KGoldn.
In addition, Spotify also launched a customized push tool on November 3, allowing artists to directly push users on TikTokThe most played song. Shortly before the release of the tool, TikTok successfully pushed Fleetwood Mac’s classic single “Dreams” to the top of the charts on Spotify and Apple Music.
TikTok also stated that TikTok can help artists continue to maintain contact with fans when concerts cannot be held due to the epidemic. Sony Music Entertainment (Sony Music Entertainment) Global Digital Business and US Sales President Dennis Kooker said: “Short video platforms have become an important part of the music industry’s ecology. It contributes to the overall development of the music field and also allows more fans to enjoy music.”
Before reaching an agreement with Sony Music, TikTok had signed contracts with several independent artists, and included the songs of artists such as Prince, George Michael and John Lennon into the platform’s music library.
This article comes fromWeChat official account: White Whale Going to Sea (ID: baijingapp), this article compiled from TikTok strikes new licensing agreement with Sony Music, author: B21993