This article is from WeChat official account:Love Faner (ID: ifanr), author: Zhu Hai, from the title figure: vision China
After the iPhone 12 mini was released, the voice of the small-screen party became even higher.
The ultimate one-handed holding experience, the compact and lightweight body, and the portability can be said to be “unsuccessful”. The iPhone 12 mini is simply the “white moonlight” in the hearts of the small screen party.
However, its 2227mAh battery capacity and single card persuaded many people, and many people chanted “Long live the small screen”, saying that they wanted to be healthy but were honest, so they turned around and bought iPhone 12.
The small screen phones that have been shouting for so many years are really just needed or pseudo-needed?
The past and present of “small” screen phones
Small-screen mobile phones are actually a pseudo-concept. What many people don’t know is that the small-screen mobile phones we are discussing now belonged to the big-screen mobile phones. Anyone who has experienced the era of feature phones knows that mobile phone screens were like this back then. 2.4 inches is considered a big screen, and 3 inches is simply the big screen among the big screens.
These are the real small screen phones, except the iPhone, the picture comes from: Rayson Tan (Unsplash)
When the original iPhone turned out, a very big selling point was to cut off the physical keyboard and leave space for the 3.5-inch large screen, allowing the screen display and touch area to reach about twice that of 2.4-inch phones.
In order to highlight the advantages of the large screen, Jobs also focused on how the “big screen iPhone” is excellent in experience and how the experience of the “small screen mobile phone from a business partner” lags behind.
One of the main selling points of the 3.5-inch iPhone was the larger screen than other mobile phones, which can carry audiovisual and browsing experience
Market data is the best standard for testing products. In the following years, mobile phone sales data confirm that large-screen mobile phones are really popular among consumers. Even if many people think that cutting off the physical buttons to expand the screen is an extremely stupid decision before buying a 3.5-inch iPhone, it does not prevent them from calling “true fragrance” after experiencing the 3.5-inch large-screen iPhone.
It is precisely to see that the “big screen” can bring a better experience, many manufacturers have begun to increase the size of mobile phone screens, 4 inches, 4.3 inches, 4.7 inches, 5.2 inches, soaring.At around 7 inches, from market feedback, consumers are buying it.
The most popular iPhone is the iPhone 6 series which has jumped from a 4-inch screen to 4.7-inch and 5.5-inch screens
This is a matter that subverts many people’s perceptions. The small screen phones you think are not really small screen phones. They used to be large screen phones. The development of large screens is the original intention of smart phones. “.
The bigger the screen, the better the experience?
In the era of smart phones, the mobile phone is no longer a simple communication tool, but a handheld reader, movie theater, game console, and camera.
Before the birth of smart phones, mobile phones were essentially just a relatively simple message transceiver. The core functions were based on basic communication. Making calls, sending and receiving text messages, and low-quality picture transmission were the three most commonly used functions.
A screen with a small area and low pixels can already carry these functions. After all, mobile phones are still blurry when taking pictures. Communication basically depends on the phone. When text transmission basically depends on SMS and 2G, it is a commercial sense to match a large clear screen. Waste.
In the era of functional computers, the proportion of keyboards for information input tools is higher, and the proportion of screens for information output tools is lower
Until the mobile phone becomes a comprehensive information output and input node, all this has changed.
After the birth of the iPhone, people’s perception of mobile phones has changed, and they found that mobile phones can carry so many functions, such as playing games, watching movies, taking pictures, reading e-books, socializing “without dropping the connection”, etc. Yes, so the basic communication functions of mobile phones are gradually marginalized, and now many people cannot make a few calls a month.
The information capacity carried and transmitted by these brand-new functions is an explosive growth for the information capacity of basic communications. The small 2-inch screen cannot afford the hard work. It is inevitable that the screen will become larger and clearer. s Choice.
In the era of smart phones, only large screens can take on functions such as video, audio and games
In recent years, with the exception of Nokia occasionally launching one or two 2.4-inch screen phones that support 4G under the nostalgic brand, there are almost no smartphones with screens smaller than 4.5 inches in life. Even for larger display screens, Huawei Manufacturers such as Samsung have also introduced folding screen phones.
The mouth of consumers is a deceptive “ghost”
Just search, there are many consumer calls for small-screen mobile phones on various platforms. Most of them are very resolute. Small-screen mobile phones are so good, etc. But if a manufacturer really believes these words, big Putting into a small screen mobile phone, I will definitely cry.
Small screen phones make a lot of noise on the Internet
Those who were clamoring for iPhone 12 mini, got into iPhone 12 after all entanglements, and clamored for small screen Android devices. Quite a few people said that they must next time – There are indeed many small screen phones. The shortcomings, but the shortcomings may not be significantly more than large-screen mobile phones. In the final analysis, the consumer’s sensitivity has lost to rationality.
Consumers’ mouths are the most “deceptive”, just like the iPhone 6 turned into a rounded border, so many people miss Jobs’s Founder era. This voice has never disappeared on the Internet for several years. As a result, the iPhone 12 Not long after the release, there were quite a lot of reviews of iPhone 12’s right-angle bezels.
Netizens ridiculed Apple’s cutting apple, the actual right-angle frame of the iPhone 12 is not awkward. The picture comes from: Negative Third Generation (Weibo)
Jobs famously said, “Consumers themselves don’t know what they want.” This sentence is very reasonable in some cases, and it is also valid for small screen phones.
Deconstruct real needs, there is no such thing as smallScreen phone
When consumers say they want small screen phones, what do they want to say? Let us use rational thinking to deconstruct the implication:
Extreme grip: not difficult to hold with one hand → narrow width/thin thickness, compact and portable: can be easily put into various spaces → narrow width/thin thickness/light weight/height control within a certain range Inner smart phone: it can be used for entertainment, photography, social networking, etc. → Screen audio and video experience must be guaranteed/battery life must be guaranteed/social communication must be guaranteed → large screen/large battery/dual card/5G
Is it full of contradictions?
To put it plainly, when a person says they want a small-screen mobile phone, they actually want a narrow width, thin thickness, light weight, and height control within a certain range and a long screen life. Dual-card full Netcom 5G photography Flagship smartphones and small screen phones are just a pseudo concept.
It can be predicted almost 100%, the iPhone 12 on the left will sell better, the picture comes from: Apple’s official website
If the small screen party really only cares about the size of the mobile phone and can abandon the high-capacity information output and input, Nokia may still be a mobile phone “big manufacturer”. The market fact is that even small-screen mobile phones that only sacrifice part of the audio-visual experience can hardly sell the sales of large-screen mobile phones of the same brand.
It’s not that mobile phone manufacturers don’t want to work hard on small-screen phones, but they are also shrewd, knowing that we consumers cannot be trusted.
What would a “really small screen phone” look like?
Theoretically, there is a really small screen mobile phone, a body that can be easily held with one hand, and a 7-inch screen video experience, 6 cameras with 100x zoom camera system, battery life for a few days, etc., but the current level of technology is impossible.
Someone might say, aren’t there foldable phones, but at present, foldable phones don’t meet the standards of “really small screen phones”, neither thickness nor weight can be considered “small”.
Not small, nor thin
If we deconstruct one more layer and analyze from the perspective of pure demand, what users want is not even a mobile phone, but one or more smart phones that are more portable, have better audio and video experience, better camera effects, and better battery life. Equipment to meet further needs.
Obviously, this form of mobile phone can no longer meet these needs, and we can only wait for technological breakthroughs when new forms of products appear.
This article is from WeChat official account:Love Faner (ID: ifanr), author: Zhu Hai