Android phones began to lead the development of the iPhone.
Editor’s note: This article is from the micro-channel public number “Ray Technology” (ID: leitech) , Author: < a class="project-link" data-id="41584" data-name="雷科技" data-logo="https://img.36krcdn.com/20200729/v2_f2fd91dc27a341fd82b185abd25c5ae1_img_000" data-refer-type="2 "href="https://36kr.com/projectDetails/41584" target="_blank">Ray Technology Digital 3C Group.
I brushed Zhihu a while ago and saw a very interesting question:
“If I bring Mi Shi (or any full-screen phone) at the iPhone 4 conference, can I just pass Jobs?”
Looking at the answers of netizens briefly, most of them continued the “open-hang-through” online prose routine, roughly speaking, “Jobs directly called Xiaomi invincible.” But at the scene of “Crossing Literature and Art Festival”, we can still find a lot of answers with in-depth analysis. For example, @学写的 Loss mentioned an interesting point:
…The mobile phone has been used for so long in the future, but it still hasn’t jumped out of the frame he painted at the time…
iPhone defines the development direction of modern smart phones
Sit on the time machine used to give Steve Jobs Mi 10, let’s go back to 2007 and see what the smartphones looked like before the iPhone was released-there were four representative and well-received Smartphones that users “favor”: Motorola’s Moto Q, Blackberry’s Pearl 8100, Nokia’s E62 and Palm Treo. Although the operating systems and keyboard logic of the three mobile phones are very different, in order to reflect the “intelligence”, they all design their mobile phones to look like pdas or personal computers.
But the appearance of the iPhone made everyone realize that “the original mobile phone does not have to have a dial button”, “it turns out that you don’t have to poke a small button with a stylus to turn pages”, and “the original mobile phone can also have a complete Internet experience.” The iPhone has revolutionized the fields of telephony, music, and the Internet, not only relying on a clearer earpiece, a larger capacity and a better-feeling QWERTY keyboard, but also a fundamental change in the perception of our opponents.
In other words, innovation and upgrading are not the same as “bringing revolution.”
Don’t say back to the iPhone 4 conference, even if you return to the original iPhone conference in 2007 with a full-screen phone, you can only prove that Apple is betting right, and the smartphone 10 years later still fails. Jump out of the “reference answer” written by Apple that year.
Actually, in my opinion, it is not necessarily a bad thing to have “reference answers” in mobile phone design. After all, the emergence of standard answers has eliminated many “anti-human” designs, such as naked-eye 3D, which has no practical use. The round screen that can’t increase sales by increasing costs, the cool but quickly broken slider design, and the full keyboard that seems to be productive but exercises wrist strength. As the iPhone’s influence on mobile phones has gradually increased, these designs that were still stuck in the last smartphone era have all disappeared from the public’s vision.
However, the emergence of reference answers has also made mobile phones increasingly homogeneous. Considering that the iPhone product has its own network traffic regardless of praise or criticism, many brands have also picked up the popularity of iPhone. For example, the iPhone launched rose gold. In half a year, the domestic mobile phone market has become “golden light”; iPhone supports Apple Pay, and various “brand Pay” blooms in less than a year; iOS 7 has only been released for half a year, and OS produced in various countries has become flat; not to mention Apple conference The opening video and Keynote page of, its style has “inspired” countless domestic designers overnight.
According to the reference and answer on the Android phone, this behavior seems to be safe and secure, but in fact there are many hidden dangers: copying the answer means that you will “unilaterally advance and retreat with other brands.” Function needs technology to realize, technology needs time to settle. Copying blindly will only become the laughing stock of others. Mi 8 andThe “excessive similarity” of iPhoneX has attracted a lot of criticism from netizens. After all, iPhone X is “technology-limited shape”, while Mi 8 is “shape determines shape”. There is no contrast between the two.
More importantly, if the reference answer only gives the word “omitted”, what should I do if I copy the answer? For example, the previous three models of iPhone XS/XS Max/XR were referred to by many Internet users as “handed over”. Lost the reference answer, where should Android develop?
Android phone stands on the ground
So in recent years, major Android brandsDuxiu has built up his muscles and used various concept machines to show users Demonstrating their technical strength, while also exploring new directions for mobile phones. The folding screen is a good example. Since its release, the iPhone has upgraded the screen parameters several times, from the initial 3.5-inch small screen to today’s OLED full screen. However, the iPhone has never changed much in terms of its shape. There are only two signs. The sex node is only iPhone 4 Retina and iPhone X full screen.
But the Android camp obviously has more creativity. From the “full package” of Xiaomi alpha to the folding screen of Huawei’s MateX, to the reel screen that OPPO recently exhibited, this concept machine is not only It showed the brand’s research and development strength to the outside world, and at the same time let everyone know that Android phones are no longer satisfied with Apple’s framework, and began to explore new forms of mobile phones.
Techniques such as under-screen fingerprints, lift-off lenses, screen sound, and wireless transmission are still not an exploration of “form”, but they also played a “refactoring” effect on mobile phones, just like Apple decided to make drastic decisions. Cutting off the “answer” button is the same as the “hang up” button. Why is there a speaker on the front of the phone and a data port on the bottom? Or it can be said: the banner of innovation once carried by the iPhone has now been handed over to the Android machine.
This change is also reflected in Apple’s press conference this year. In recent years, there have been fewer and fewer “hardware updates” at the iPhone conference. In addition to the annual chip updates, more iOS and Experience updates, such as digital photography and privacy protection. The “revolutionary” and “industry-leading” updates like Touch ID in the past are now rare.
In contrast to the Android camp, in addition to the increasingly user-friendly operating system, all major mobile phone brands have a lot of innovations at the hardware level. The high-speed fast charging of hundreds of watts not only improves the user experience, but also changes the user’s mobile phone charging habits: in the past, no matter how sleepy, everyone had to connect the phone before closing their eyes; but the emergence of high-speed fast charging allows users to Charge the phone after getting up, even before going out. Before the iPhone came up with the next “revolutionary” hotspot, the Android brand has used various small innovations, Big IdeaProve to the user that he is no longer a small workshop that “copy answers”, but a big international company that can act on his own.
Summary
In fact, from a certain perspective, iPhone and Android phones seem to be tit-for-tat, but they have a feeling of “complementarity”. When the iPhone pays attention to experience, the Android brand “learns” from the iPhone on the one hand, on the other hand, it quietly introduces new technologies into the products; new technologies will appear after the “technical verification” and “market verification” of countless Android phones In iPhone. Just as netizens commented on it after the release of iOS 14-“In the past, Android copied iOS, now iOS copied Android”. As long as it can be recognized by users, Android or iOS is no longer a stumbling block to “becoming a hot product.”
In the past, the iPhone used the system to “dominate” the development direction of Android, but now Android phones use hardware to point out the development path of the iPhone. In addition, the Android brand has begun to exert its strength in the “soft and hard combination”. One day, We can see the next decade of smart phones at the launch of Android phones.