In the field of K12 online education where every inch of land is contending, the potential of the “explosive models” of the topic is gradually revealed. This subdivision track is surging, and “smoke of gunpowder” is gradually rising.
In March of this year, the free answering APP Question Paipai was officially launched, aiming at extracurricular scenes in elementary and middle schools, and pioneering the “Live Online Free Answers” mode.
As of December 3, Paipai announced that it would shorten the response time for answering questions to 14 minutes, double the 28-minute speed promised in September. And just 9 days before the speed increase (November 24), Paipai just expanded the scope of free answers to the whole year and all subjects. Considering the complexity of matching between supply and demand, this iteration speed is quite astonishing, which shows the intensity of investment in question shooting.
It is worth noting that 8 months after the launch of the “free answer” mode, some colleagues in the industry began to follow up and announced the launch of free online question-solving by real teachers The service is “free answer” and promises to answer instantly within 18 minutes.
I made efforts to answer the questions for free, and the question Paipai was obviously well thought out. Although there are many Pai search products, the demand pain points are still there. This is one of them; through integration, Calling on existing resource reserves and technical capabilities, Ti Paipai is confident in the extent to which he can do it, which is the second; business linkage is beneficial to the group ecology, which is the third. In this way, Tipaipai has become a product that can be made, can be made, and is worth making.
In the field of K12 online education where every inch of land is contending, the potential of the “explosive models” of the topic is gradually revealed. This subdivision track is surging, and “smoke of gunpowder” is gradually rising.
Use “Live Online Free Answers” to break through the pain points
Elementary and middle school students’ after-school problem solving has always been a rigid need, but for this scenario, the numerous photography and search tools on the market have not completely solved the demand pain points. ResearchThe reason is that the core of the pure Paisou tool is the question bank search, but the question bank cannot be exhausted. Generally speaking, there will be 20%-30% of the questions that cannot be directly searched through the Paisou product. Among the questions that can be searched, only about 60% have a complete analysis process and accurate answers.
In order to fill in the blanks, some products have launched an “online answering” function, but the waiting time is often more than 2 days, and it is only open to paying VIP users.
Aiming at this pain point, Question Paipai was launched in March this year, and the industry’s first “free answer” service was launched. Students do not need to be VIP users to ask answerers for help online for free. The answering officer will not only give the correct answer, but also give the standardized answering steps supplemented by clear voice analysis. At present, the online free answering service for question-patipai has covered the whole year and all subjects, and the answering time has been shortened to within 14 minutes.
It is reported that the answering officers of Question Paipai are mainly teachers and college students. In September of this year, TiPai also exclusively signed 100 students and < a class="project-link" data-id="523791" data-name="IMO" data-logo="https://img.36krcdn.com/20200916/v2_811751a081924fa9af8741ce120bd7bf_img_png" data-refer-type="2" href="https://36kr.com/projectDetails/523791" target="_blank">imo (International Mathematical Olympiad), CMO (Chinese Mathematical Olympiad) gold medalists act as answering officers.
For TiPaiPai, “high-end supply chain” can not only bring excellent word-of-mouth communication effects, but also be favored by parents. After all, there is no better role model than “children of other people” Up.
It is worth mentioning that after building such a high-quality answering officer supply chain, the online answering of Qipaipai is completely free. Regarding the question of the duration of free time, the relevant person in charge of TiPaiPai responded: “TiPaiPai is the product that has the best answer, the fastest, and is permanently free.” In other words, free is not part of TiPaiPai product promotion period. The means of acquiring customers is a long-term strategy.
Teacher will answer the questions online for free during the shooting of the questions
Break down pain points, meet needs, and be free forever. As the pioneer and first service provider of the “Live Online Free Answers” model, the This series of play is equivalent to redefining the user experience in the after-class problem solving scenario.
The answerer’s supply chain is the highest barrier
The pain points of after-class problem solving have not been fundamentally solved for a long time. The key is not in will, but in ability.
The blank space that cannot be covered by traditional pat search software based on question bank search can only be filled by humans, and when human-computer interaction turns to human-human interaction, Product difficulty has increased geometrically.
To run through the business model of “free online answers by real people”, firstly, answerers of a certain scale are needed and a talent pool is established to cope with fluctuations in traffic; secondly, the structure of answerers should match the needs of users, in different disciplines , There is a reasonable distribution among different grades and different levels; third, it is necessary to use technical means to portrait the answerers and grade the difficulty of the questions in order to achieve intelligent matching. These three points are ultimately reflected in the user experience, which is the quality and speed of answering questions.
The establishment of the answerer’s supply chain is the highest barrier for free answering products. The uniqueness of education determines the abundance of product SKUs and the importance of quality. Behind the live-action online answering questions involves the entire process and system of recruiting, screening and training answerers. The high cost and difficulty of starting from scratch determine this Products can almost only be incubated within the education industry.
Good future 17 years of accumulation, so that the title Paipai has stood in the entire educational resource from the beginning The top of the supply chain can be described as “born in Rome”. However, Paipai clearly stated that due to the different teaching scenarios, the responders do not use future internal teachers, they are all newly recruited, but the recruitment, selection, and training system of the responders depend on the future internal ability transfer .
At present, the answering officer of Question Paipai has a rich reserve. According to the relevant person in charge of TiPaiPai, although driven by products and data, through predicting the needs of respondents, TiPaiPai’s supply chain is always in the process of dynamic adjustment and has considerable flexibility, but it has been at a moderate level. “Over-provisioned” status.
Compared with “quantity”, Tipaipai obviously values the “quality” of the supply chain more. From the point of view of the recruitment process, Tsinghua University and Peking University students have a clear policy preference for Tsinghua University and Peking University, but they must also strictly examine their answering skills. For example, for answerers in mathematics subjects, the college entrance examination score must be higher than 130 points. All applicants must pass the written examination, except for the students in the Department of Mathematics of Tsinghua University and other departments. In addition, there are detailed assessment standards for writing aesthetics, pronunciation standards, and clarity. Even after passing the assessment, Paipai will still review the quality of the answers and promptly replace unqualified answerers. The answerers of Tsinghua University and Peking University are no exception. According to reports, the screening and elimination rate of the question answering officer has reached 70%.
After the recruitment is approved, QPPA will conduct fixed pre-job training for answering officers. There are also frequent and irregular trainings. The training content is from the standard of answering questions. There is a wide range of communication skills. On the whole, the training of question Paipai emphasizes the standardization of written answers, the conciseness and clarity of voice analysis, as well as the difficulty of the question and the support of the answer.Point the key note.
Tsinghua Peking University and Olympiad Gold Medal Answerers are an important part of the answering officer supply chain. Pai Pai explained that this arrangement is mainly based on two considerations: “One is that some of the questions that cannot be found are more difficult. These questions need to be solved within 14 minutes. In our actual work, I found that answerers at Tsinghua and Peking University are generally strong in answering questions, and they like to answer questions and take pleasure in answering questions. Second, the answerers’ personal information is exposed, the power of role models will encourage students, and parents generally give good feedback.”< /p>
Tsinghua University answering officer Yi Jingbo’s sample answer
The answer time is also a key factor in determining the user experience, so it has become one of the focus of industry competition. In September of this year, Paipai announced that it would be free to answer questions within 28 minutes. Subsequently, similar products went online, promising 18 minutes to answer immediately. On December 3, the question was iterated again, reducing the time to 14 minutes. There is reason to believe that this is not the end of competition. With the maturity of the supply chain and the iteration of technology, the optimization of user experience with “free answer” products will be further promoted.
Of course, not all after-school questions need to be answered by real people. Paipai takes “free answers” as the core, integrates the basic functions of Paso, and supports online Take photos to search for questions. Good Future Content Cloud and Discipline Network are the source of the content of the question bank. Among them, Good Future Content Cloud condenses the essence of teaching within the group, and the question bank of the subject network is being used by more than 40,000 public schools. At the same time, all online and offline questions and answer interactions, answers and voices answered by real people online will continue to be included in the question bank. The massive question bank that is always in dynamic update is also one of the innate advantages of question shooting.
New competition in market segmentsGeneration
Pap search applications emerged in 2014, and today the technology is quite mature, but its strong technology and weak educational attributes have left a gap in the market. It cannot be solved by pure technical iteration or question bank expansion. Proposing the “free answer” question Paipai essentially shifts the focus of the product from the “question bank” to the needs of “people”. It is a redefinition of the industry rather than a simple upgrade of Paisou software.
It is conceivable that after taking selfies and shooting the first “live-action online free answer” mode, whether it is a new entrant or follow-up, “real person, free, “Quick feedback” will all become standard, and competition will rise to a new dimension. The core is the competition between supply chain and technical strength.
But this is not an easy way. The relevant person in charge of the question pat pat confessed that the launch and iteration of the free answering function was done by the question pat team with “determination” and “will”. The constant self-pressurization made the team often fall into a “self-doubt struggle” .
The counterpart of “resolution” and “will” is ambition. According to the “Report on China’s K12 Online Education Industry in 2020” released by Jishu in December, in October 2020, K12 online education had 202 million active users, a year-on-year increase of 44.2%.
The answer to the problem after class is actually high frequency and rigid demand, especially under such a large population base, the total demand is considerable. In the past, in order to improve the success rate of difficult search, students and parents may download several APPs at the same time and switch to find answers. The emergence of “free answers” can solve user needs in one step, which will greatly increase customer stickiness. Moreover, the online answering of real people increases the connection between people, which not only injects the temperature of education, but also allows the product to have more room for extension. It is precisely because of this that “free answer” products are likely to attract new talented players into the game.
Become a strategic partner in the field of student employment of Peking University
On November 18, Peking University and Good Future EducationGroup (Xueersi Education Technology) held a talent strategic cooperation signing ceremony. Tipaipai is the undertaking of the first educational internship project. It is reported that TiPaiPai will provide a suitable practice and learning environment for college students, and students will also have the opportunity to regularly participate in special training on artificial intelligence algorithms and educational product design organized by TiPaiPai.
Whether it’s participating in practical projects or part-time answering officers, college students have established a closer relationship with the question, and then with the future. The talent reserve channel is established. The use of the free answering engine of Question Paipai also allows the technology of the future technology center to have a richer practice scene.
The post-epidemic era is a bonus period for online education. If you integrate internal resources and generate question marks, if you can use “free answers” to occupy the minds of users, it will grow into a high frequency, rigid demand, and high stickiness online education segment. Dao’s head products will undoubtedly have the potential to feed back the entire group’s ecology.