It is not like an Internet catcher, it is more like the long-awaited prey of giants.

Editor’s note: This article is from the micro-channel public number “Ginkgo Finance” (ID: yinxingcj), Author: Blue Mountains.

Wenrou Township is a hero’s grave.

When many gluttons first came to Chengdu, they couldn’t understand why there are so many popular fly restaurants in this city that choose to stay in a corner.

The business model of this one, no branches, and while stocks lasts, is like a smart hunger marketing.

Just like everyone who goes to Changsha will be given a cup of Orchid Latte in Amway, there are countless “tea faces” in the heart of the authentic old Chengdu: wooden beams, lime walls, sloping roofs, and polished tiles. The bamboo chairs and the four-square low tables randomly scattered, eating tea in the daytime, drinking wine at night, the menu stuck on the wall and the flies restaurant, which is too troublesome to name, are far more popular than the well-rounded “Haidilao” .

This is the charming warmth of the city, scattered, laid-back, comfortable and comfortable.

In them, the aggressiveness of the Hunan army and the resilience of the Sichuan army disappeared. The widely spread in modern times “the army cannot be without the river, and the Hunan cannot be without the Hunan” is acting on the business field of the new era. It is Lu Liang who lives in Changsha. Years later, the plan was finally set to expand to Wuhan and Changde, and the old Chengdu has inherited the food stalls for decades, and the Hao Hao Tangtang did not even go out a street.

To the west is the push cup in the dust, and to the south are the dazzling high-rise buildings. The “dual track system” of the Chengdu Plain is not only reflected in the 11th Street opposite the Jiuyan Bridge, but also reflected in the out-of-print old Chengdu and the new generation “Rong The blending and collision of “Drift” is like the people in Taikoo Li don’t seem to go to work, but the office buildings in the Software Park are always brightly lit.

1 A rising star in the electronics industry

In the year Intel planned to settle in Chengdu, SARS raged and many companies withdrew from China, but negotiations between Intel and the Chengdu municipal government were still in full swing.

Everyone at the negotiating table wore three layers of masks, and even so, no one stopped. Waiting for the Chengdu Municipal Government, there are issues related to taxes, electricity, customs, and government incentives that the Intel Investment team regularly throws out, as well as “local farmers support the Intel project” and “bird nests on felled trees.” Where will it be moved?

At the beginning of the “WTO”, Intel was the golden sign of the world’s top 500. They said they would invest in the construction of the fifth global manufacturing base. It is undoubtedly a hot cake for all parties. Intel’s candidate list is listed with eight With more than ten cities in two countries, Chengdu has no name on the global IT industry map.

At that time, I searched the whole Sichuan, and I could only find a US$30 million Sino-foreign joint venture in Leshan.The company is producing chips.

When first contacting the Chengdu city government, the Intel team handed over a detailed questionnaire, asking the government to give a reply within two or three days. If they felt that the government’s answer was not so detailed, they would take further steps. Keep asking:

A: The transportation from the urban area to Intel’s factory is convenient.

Q: What is a convenient way? How many buses are there from the southeast and northwest of Chengdu city to the Intel factory? How to get the specific route? How long is the interval between shifts? How long does it take to get to the Intel factory? How to arrange the peak time of each line?

Such exhaustive questions have made the Chengdu government feel unprecedented pressure, and Intel has also attached preferential terms offered by each candidate city.

Despite the government’s full efforts, the first round happened, and Intel still screened Chengdu out of the candidate list.

That year’s New Year’s Eve, the meeting room of the Standing Committee of the Municipal Party Committee was brightly lit, and the organization attached great importance to Intel’s settlement in Chengdu. It was immediately decided that the mayor would lead a team to visit Intel’s headquarters and must “get the initiative before Intel’s board of directors in the first quarter. “.

After the special envoy returned to Chengdu from San Francisco, it was led by the Municipal Bureau of Foreign Economic Relations and established an Intel project working group. The team consists of 6 environmental and cost evaluations, policies and regulations, import and export customs clearance, technical consultation and reception talks. The expert group serves the six investigation teams dispatched by Intel in human resources, logistics, telecommunications, construction, social security, taxation and customs clearance.

Many years after the dust settled, Sun Yanbin, director of Intel China’s market operations department, attributed their choice to Chengdu to the fact that companies can always feel the greatest sincerity from the government during the long site selection inspections and negotiations.

This kind of sincerity is not only reflected in the fact that someone dared to let him come to the project negotiation meeting when the senior executives of the company were unable to enter the country due to visa issues; it was also reflected in the sudden appearance of the mayor who invited the senior executives to the restaurant when the negotiations were deadlocked. In the small meeting room, it only took 30 minutes to make foreign representatives smile again; it was even more reflected in the fact that a certain management representative just casually said, “If there is a Starbucks here, it would be great.” The first Starbucks appeared on the streets of Chengdu …

When Intel announced a US$375 million investment in Chengdu to build a factory, the world was shocked. Some American businessmen even asked Ge Jun, then executive director of Intel China, where is Chengdu.

In the 1950s and 1960s, it became one of the most important bases of the new China’s electronics industry. Soviet aid