Lunar New Year files bottomed out? Look at whether the epidemic rebound
Editor’s note: This article is from the micro-channel public number “entertainment value Officer” (ID: wenyujiazhiguan), Author: Zheng, Editor: Nana.
“Have you watched a movie this year?”
Because of this question from a friend, the value official reporter decided to go to the cinema to watch this year’s first movie “The Hurt Locker 2” (maybe the last one) on Christmas Eve. The reporter did a random survey of the surrounding people and found that although the theater has resumed work in July, there are actually not a few people who have not been in the theater this year. The original group of movie audiences, because they are used to online entertainment when they live at home, or because of fear of closed public places, are gradually losing the habit of watching movies in theaters. Although this part of the audience is not large, but for the growing film market, it will still be a group of audiences that determine whether the market will grow.
According to the estimation of the National Film Bureau, after half a year of stagnation in the movie market in 2020, the annual box office loss will exceed 30 billion yuan. Bringing the audience back to the cinema may be the first hurdle that the resurgent film industry has to face, and all this starts from the Lunar New Year file!
New Year’s files, can they bottom out?
The general consensus on the definition of Lunar New Year stalls in the movie market refers to a time period that lasts from the end of November to the beginning of January. Because it covers Christmas and New Year’s Day, it is also considered to be the golden time second only to the Spring Festival stalls and summer stalls. However, according to the data of “New Year’s File Preview” released by Maoyan Professional Edition, since 2017, in the past three years, the average daily box office of New Year’s files has even been lower than the average daily box office output value of the previous year. The audience’s enthusiasm for the New Year files is growing. Decrease year by year.
Nevertheless, the number of new year’s films this year is the most in recent years. There are as many as 62, and the types are also extremely rich and diverse. Disaster, action, love, fantasy, crime, animation, and horror are all available. In fact, it is understandable. After all, there has been a gap for more than half a year, and the inventory has been hoarding for a long time. Projects with pressure on the company’s performance must be uploaded as soon as possible to recover costs. This has led to an unprecedentedly intensive situation in 2020.
But with the previous