Subtopic marketing.
However, this method should not be used frequently, otherwise the brand will easily suffer backlash.
Fourth, virtual idols have become a new brand weapon.
One of the biggest hidden dangers of celebrity endorsements is uncontrollable traffic. Brands are also looking for some controllable ways. At present, “virtual idol endorsements” are becoming a new tool in the marketing circle.
From Tmall using the avatar “Qianmiao” of Yiyan Qianxi; to L’Oréal launching the world’s first virtual spokesperson, “Sister M” from the Meiji brand; to Luo Tianyi walking into Li Jiaqi’s live broadcast room and starting to bring goods .
Yiyang Qianxi virtual image Qianmiao
Luotianyi Live Studio
On the one hand, these virtual idols are always young, always positive, and will not be “derailed” attributes, which can give the brand a higher sense of security; on the other hand, they can also be cultivated through “role development”. The user’s sense of participation also captures the outlet of the two-dimensional marketing, bringing freshness to consumers.
Similarly, the cultivation of virtual idols also requires time accumulation. Cultivating a virtual person into a “personal design” like a real person is a test for the brand’s content creativity and continuous operation ability.
8 predictions of celebrity marketing in 2021
Under these trends, we can foresee that whether it is a new generation of traffic, celebrities, professional stars, or even virtual idols, the marketing boundaries of celebrity endorsements are being opened, and celebrity marketing is definitely a good business in 2021.
Star chasing has become a spiritual healing method for the new generation. These young people who use love to generate electricity, not only