A rose is a rose is a rose.
Editor’s note: This article is from the WeChat public account “Guyu Image-Tencent News” (ID: ihuozhe).
“30vs60 Phase One: Xu Yan vs Zhang Xiaohui” Trailer
Written by Lin Yan
Edit|Steven Che Zhou An
Production|Tencent News Guyu Studio
She lives by sharing her “esthetics”
In the winter in Shanghai, Zhang Xiaohui came with ten suitcases, although she only needed to stay for 21 days.
The suitcase for business trips is the Patagonia luggage bag that has been used since the 1990s. It contains velvet sleeping bags, blown feather pillows, and even a camping folding stool from Walkstool in Sweden. From ground coffee beans to a table knife with fine teeth, she also took care of the tiny places, and almost reproduced her exquisite life in Hong Kong until she was randomly arrangedIn the hotel. She was going to participate in a special filming that day, and she started putting on her own makeup very early, “it takes 4 hours.”
Zhang Xiaohui in Shanghai
People who don’t know Zhang Xiaohui’s three words may be surprised by this obsession, but those who know her will know that she is almost the first generation of “cargo queen” and “fashion originator” in Hong Kong. Life is her exhibition stand. Few people can survive by sharing their “aesthetics”, but she is one of them. In the era when the Internet was not so popular, she was famous for the word “buy”, and she also said that “you can not eat rice, but you must buy shirts”. As long as she wears a piece of clothing during the filming, someone will call and ask for it.
In a photo, she was wearing a silk top with loose trousers, standing sideways in backlight next to a big tree, the sun pierced through the translucent top to outline the curves of her body, almost a textbook interpretation of the word sexy , Suddenly the trend of Hong Kong’s nipple sticks. The famous writer Yi Shu once commented on her, “She has a taste and is a level outside the fashion trend.”
“Why do I bring so many boxes? Miss, this is my big business.” She replied. Having been away from China for many years, this time it was quite refreshing to come back. She is no longer focused on being the “Peach Queen”, and she is no longer tied to the topic of “Buying ex-husband bankrupt” as soon as she appears.
Zhang Xiaohui and Xu Yan at the “30vs60” program recording site
This time, she brought a brand newThe identity appeared, not only her, but also a team of more than a dozen people. In January 2018, Zhang Xiaohui suddenly appeared on the WeChat public platform and began to write the fashion number “Zhang Xiaohui aroseisaroseisarose”. Although it was updated only once a week, it attracted many readers. The last time she only shared her ski equipment, the articles reached One hundred thousand plus. It’s been too long, people can’t tell how they feel about her, scolding her and chasing her at the same time, so that Deng Xiaoyu, the founder of Hong Kong’s “Outside” magazine, was shocked when he heard that this time it was all positive. .
“A rose is a rose is a rose”, Zhang Xiaohui transformed this sentence and put it after his name as the name of the official account, “A rose is a rose is a rose, which means that a rose is a rose. What about it? In any case, it is always a rose, and I am like this.” Then, she had a service account and a mini program and opened a buyer’s shop. In his 50s, this “rose” that does not use any social network, started an online business.
To start a business is to continue to live a good life, then copy it to the Internet
“To me, the applet is actually like my bathroom.” Zhang Xiaohui said to Xu Yan. Born in 1991, Xu Yan, 30 years old this year, is even better known by the name of Mr. Xu, the creator of Late Night Fat.
Xu Yan
From the first appearance in the public eye, Zhang Xiaohui’s image has been very stable, with long black hair, dark lotus eye shadow, and, in her former words, “not to make people want to kiss” pale lipstick . To this day, she has always had a very fixed self-image. She followed her mother around Lane Crawford since she was a child, and then traveled around the world. For Zhang Xiaohui, fashion is not an external thing, but her life.Body-She uses Hermes as a briefcase and has a special Prada silk satin bag for snacks.
“When I was in my twenties, it was the golden age of all fashion designers. I remember that I didn’t catch up with any trends. I just picked the designer I like and followed him. I am in my 20s, 30s, and 40s. It should be said that I know how to choose what suits me. Other people’s trends may not be suitable for you. You have to know how to choose to have your own style.” This established aesthetic defines her as Zhang Xiaohui, not someone else.
“Actually, I think it’s all because of love. If you love it, it becomes fun. I remember (in the last century) in the 1990s, with three female (sexual) friends, we would wear CHANEL from start to finish every time we had a party. (Chanel) Come out.” “Who doesn’t want (CHANEL from start to finish)? But it’s too expensive.” Xu Yan smiled and answered.
Zhang Xiaohui and Xu Yan are talking
Xu Yan almost came from a completely different growth trajectory. I started to make fashion accounts in 2015, experience makeup by celebrity makeup artists, ask stylists to help match clothes, participate in fashion exhibitions, a while ago I also met Zhang Yu, the former editor-in-chief of “Vogue” China… Xu Yan almost made herself In recent years, a living sample of young people’s fashion.
One article a week, Zhang Xiaohui updates her life on the official account. When she recommends a new product, she will do a lot of homework, carefully study the ingredients, and describe her feelings very carefully.
Zhang Xiaohui’s first time “carrying goods” was in the 1990s. She just ended her unhappy relationship.Preparing to immigrate and leave Hong Kong, I sold some of my bags and quickly paid back. Becoming a fashion buyer is only because of recognition of your own aesthetics, and there is room for you to play. At the moment, Xu Yan is facing a mature fashion industry. Every purchase by others can be screened by data. The market has a clear price tag for every blogger.
In an interview with “Vogue”, Zhang Xiaohui said: “In the past, we didn’t have so many voices, and there was not so much multimedia around us, so you will gradually form your personality. Now it may not be easy to have the time for personality formation. You always have to become one of a bunch of people, otherwise you are not gregarious. But I think we must first understand your personality and what kind of person you are. I think young people today may lack this. Education.”
For Zhang Xiaohui, entrepreneurship may only need to continue to live a good life and it is enough to reproduce it on the platform, but for Xu Yan, it means an accelerated race track: “(every time) shared Behind it is that you have to have input, think, and have opinions. If you want to go this long way, it means to continuously improve yourself.”
I do my own way, let others laugh and scold me
Time is pushed forward a few years, no one would have thought that Xu Yan would come to talk with Zhang Xiaohui today. At that time, Xu Yan had just graduated from university. During her internship, she taught foreign children to learn Chinese and occasionally wrote some articles. But unlike the magazine asking Zhang Xiaohui to write a column, all her articles were totally unused.
“I was deeply impressed. I voted for children’s literature, which is a poem for children. He said that I wrote too naively. Later, I wrote on the WeChat official account because everyone can write their own WeChat official account. If the user likes it, he will pay attention.” Xu Yan said. This was a starting point, allowing her to have her first 100,000 plus at the age of 24.
Xu Yan and Zhang Xiaohui ask each other questions
But in 2015,Xu Yan already has millions of fans. At that time, she also encountered a bottleneck period and felt that she was unable to write better articles. That period of suffering continued until 10:10 on March 10, 2016. She sent a sentence: “If one day I don’t write, would you remember me?” Fortunately, all she got was encouragement. He is already one of the 30 elites under the age of 30 in Forbes China, able to return the comfort of the year to the camera.
Xu Yan on the streets of Shanghai
“I think it’s easy for girls to blame themselves. They feel that their figure is not good enough, their skin is not fair enough, and their temper is not good enough. Girls are easy to do this. Why do we put so much pressure on ourselves? In fact, we are using external Standards to judge ourselves, but in fact, people are in this life. You cannot live in self-blame forever. We can make mistakes. We can be imperfect. No one is perfect.” She and her readers are like giving strength back and forth. Echo wall.
For this question, Zhang Xiaohui said: “It doesn’t matter, you are perfect, you go to be perfect.” No one asks the meaning of this sentence, but as long as you know enough about Zhang Xiaohui, you can understand the meaning behind this sentence. Deng Xiaoyu said that Zhang Xiaohui is the best kind of woman that Hong Kong can cultivate, “I do my own way, never complain, never explain.” She is almost a powerful lone wolf.
Zhang Xiaohui on the streets of Shanghai
“Have you ever thought about committing suicide?” Zhang Xiaohui was asked this question in two famous interviews. One time was asked by Luo Jiaying in the 2001 “Three Bald Men” program, and the other time was in 2008 “Sunday Taipan”. The separation from her ex-husband is not only emotional disillusionment, but also financial difficulties. A few years ago, she was still a daughter of a 3 million wedding.The protagonist, when the marriage ends, she has to face a compensation lawsuit of 250 million yuan caused by investment failure.
This kind of rapid class decline has nurtured many “crazy women” in the stressful city of Hong Kong, but Zhang Xiaohui fought a beautiful turnaround.
It was a stage where she would feel hurt when she walked in the air. She wore a pair of tights and was scared by reporters. The media went to the fortune teller to look at the picture, and it said: “Kinky.” Collected very thick newspapers to find Lawyer, but she doesn’t have enough money to fight a lawsuit. “RMB 100,000 was my living expenses for a few months, (compared to dignity) I chose to eat.” Not only her own, but also the son and daughter she brought with her. It was not that she had never received a blank check and asked her to write the amount herself, but what she asked for was a job. She opened a shop of her own and wrote more than a dozen columns at the same time, and she was able to survive on these.
Her friend Yi Shu has a book called “Those Hands Are Small”, she called and asked, feeling strange. Yi Shu told her that it is the lyrics of a song “those hands are small, but they are mine.” Really understand the lyrics, Zhang Xiaohui said in an interview: “I was working in Europe for 10 hours. After I finished writing the order, I was urged by someone to write the paper when I returned to the hotel. I wrote that my eyes could not be opened and my hands were already shaking. I suddenly saw my hands, which are so small, but the feeling I got was good. Happy. Although these hands are small, they are my hands. They can turn nothing into something.”
It may be because of this experience, knowing the hardship, and now the 57-year-old Zhang Xiaohui can say: “If a man can cling to you, it’s good luck. But the woman who makes me feel great is that she wants Take care of an entire family, husband, children, and work, keep the family well, make all the children go to class, and then take the get out of class, go to the parent meeting. I have seen very decent women that I admire very much, yes The most ordinary woman.”
Women are always susceptible to discipline and speculation, but in such an environment where they can be heard, they can go a long way. Some people think that after 20 years old, 30 years old will fall, but in factThere are also the 40-year-old and the 50-year-old. “I’m now in my 50s. I think if you give me a good sleep and you eat me well, I can buy what I like and I can go What’s the big deal where I like to go?”