When other tech giants were still “colonizing” on the Internet, Apple stood in the position of protecting user privacy. Apple plans to launch an “anti-ad tracking” feature on iOS 14, which allows iPhone users to avoid ad tracking, so this plan may affect the way Facebook and other mobile advertisers track users. But this move by Apple moved Facebook’s cheese. This article is from the WeChat official account:AI front line (ID: ai-front), author: Anupam Chugh, translation: Sambodhi, planning: Liu Yan, head Figure from: vision China
Facebook recently published a second full-page ad in a well-known newspaper, intensifying criticism of Apple’s iOS 14 privacy features.
The ad reads: “Apple vs Free Internet”. Facebook portrayed a new anti-ad tracking feature for Apple on iOS 14, forcing the future of the Internet to become a subscription-based approach.
For those unfamiliar, the upcoming iOS 14 software update includes a new pop-up dialog permission that requires users to allow or deny ad tracking in the iOS app.
Facebook is concerned about this, because this change will prohibit them from freely positioning and tracking users between different applications, so as to publish personalized ads. It is said that its US$80 billion advertising network system will decline sharply. This is definitely a major event that cannot be ignored.
Unsurprisingly, Facebook has repeatedly attacked Apple in an attempt to further delay the iOS update. On the other hand, Apple responded that they only provided users with information about how their data was collected.
Facebook can also track users through apps and websites as before, but now requires user consent. but