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Don’t let the intermediary and HR cut your leek, Dachang internship “Guide to Avoiding Pit” is here.

Editor’s note: This article is from the micro-channel public number “Entertainment Capital” (ID: yulezibenlun), Author: morning snow shut off.

If you ask a college student where he most wants to go for an internship, you will hear that many people’s answers are Internet companies. Even if the aftermath of the sudden death of Pinduoduo is still unresolved, and the workers are still wailing about the Internet 996 and involuntary scrolling, there are still a steady stream of college interns who regard this place as a dream place.

You can’t help wondering what magic power the big Internet companies have that makes everyone so persistent. In terms of work intensity, it’s not easy to talk about. The internship is not the level of the best. If you squeeze in, it may be just a handy tool. Is it worth it?

At this time, someone will definitely stand up and refute you: You don’t understand, right now, even the internship depends on your internship experience, let alone looking for a job.

Yes, Dachang internship is a stepping stone to finding a job. It is a shortcut for refreshing your resume and self-improvement. You have to rush in if you break your head. For college students who are looking for a job on the Internet, it is a rare opportunity to be converted and retained after an internship. They must work hard. It is said that Tencent’s summer internship conversion rate has reached more than 50%, and the number of places reserved for summer internships accounts for 70% of the school’s enrollment. The salary of interns recruited by NetEase Interactive Entertainment Summer School can reach about three times that of daily interns.

At the same time, there is a psychology of comparison among students. A Yang from a 985 college said, “Because you go for an internship, the chances of retention are higher than mine, so I have to go for an internship. It’s about the future, the epidemic situation and courses are nothing.” 985 colleges and universities are still the case, let alone A crowd of non-prestigious school students.

In the current situation of increasingly severe employment, such pressure and anxiety are widespread and increasingly intense. This has also caused many college students to become blind and lose judgment when looking for internships. The changes in the online and remote internships brought about by the epidemic in the past two years have given many black intermediaries new excuses. Due to lack of experience, many college students have stepped into huge pits such as “reverse post internship” and “outsourcing by mistake.

In view of this situation, on the basis of in-depth understanding of the current internship status of major Internet companies, Xiaoyu has combined the personal experience of many interviewed students, interviewed a number of major manufacturers’ HR broke the news, and compiled a copy for everyone The exclusive “Guide to Avoid Pitfalls”, come and check it.

Pit No. 1

Fantasy: Insufficient academic qualifications, find an agency to pay for it

Essence: IQ tax or no internship establishment

Solution: find a personal relationship to “break down”

According to Xiaoyu’s understanding, Beijing’s Internet companies often offer regular internships of 150-200 yuan when facing college interns.Salary is calculated based on the internship time of 3-5 days a week. During the internship period, you can often get an internship salary ranging from 2000 to 4000.

The problem is that this kind of remote internship is not something you can get in. Successfully landed, Lisa (top-level 985 human resources major) who worked as an hr intern at ByteDance told Xiaoyu that ByteDance values ​​the academic level of applicants. If the education level is insufficient, it needs outstanding ability and experience. Such requirements are not unreasonable.

Many intermediary agencies have taken this into consideration, and have launched paid internships, dubbed “direct promotion by big factories.” They will charge a high fee and use their connections with the industry to provide paid internship positions.

There are two types:

①One is “paid package, but refund”. These recruitments are often the real needs of enterprises, and the positions recruited often require a wider range of academic qualifications and pay more attention to the family resources and background of students (such as sales positions in the financial and insurance fields). So there is indeed the possibility of passing through the intermediary, but these are often not related to the intermediary ability, and there is a feeling of IQ tax of “guaranteeing the birth of a boy and a refund for the girl.”

②The other will declare to the outside world that “pay for admission, no interview admission.” Faced with such conditions, many college students with average academic qualifications and lack of experience find it hard not to be tempted.

Xiaoyu personally asked several institutions with paid internship programs and participating students and found that the current paid internships on the market are not standardized. Regardless of the high internal push fees, paid internships are mostly based on personal relationships. Short-term long-distance internships basically do not go to personnel, and even there is no internship certificate, so the market will naturally not recognize it. Moreover, this type of internship does not set too many thresholds, the process is short, and the interns are mostly engaged in some simple tasks, and more of the role of tool people, and they cannot really learn “dry goods”.

Job search official accounts are often the shell of this type of “intermediary”. A certain job search platform A claimed to Xiaoyu that its organization has a large number of industry contacts, many of which are full-time employees of large factories. They can bring their own interns, but Such internships are not organized. In other words, it is a purely private act that is not officially recognized. According to platform A, its remote internship fee is1 million 5 months a month, 19 thousand two months. If the academic qualifications are average, such as students from ordinary colleges and universities, remote internships will be recommended, because on-site internships have certain requirements for academic qualifications.

Another job search platform B directly calls itself a job search platform. After Xiaoyu explained his internship intentions, the customer service soon sent internship positions from some major Internet companies, including Tencent, JD.com, ByteDance, Baidu, iQiyi, etc. The positions of each company are similar, focusing on business. , Data, products, and operations are all one-month remote internships.

These positions are clearly marked with prices. For example, Jingdong’s product operation post is 8000, byte-beating short video post is 6500, and iQiyi’s IP interactive operation post is 7000 one month. The cycle can be extended by itself, and the internship is three months. It takes 18,000.

Only the price may still be acceptable to some students. After all, the daily expenses of some young people are also surprisingly high. But what is even more outrageous is that some remote internship positions cannot even guarantee the internship certificate. Platform B told Xiaoyu that iQiyi’s remote internships do not have salary and internship certificates, only official mailed offers. I was really lonely as an intern.

Watermelon, a team leader of a large factory, told Xiaoyu. “When I first came up, I started remote internships. It must be marginal or informal. Entering a large factory is to learn team coordination and interpersonal training, and the other is to train technical skills in specific projects. This is not a remote job.” /p>

Obviously, the short-term and remote approach is destined that interns cannot have a deep understanding and mastery of the business of the company, and even the purpose of “brushing resumes” cannot be achieved. After a large number of interns choose a paid intermediary in anxious mood, they will step into this first big pit, even lie flat at the bottom of the pit, and then pull people into the pit…

If you really have a poor personal education and want to enter a large factory for internship, the best way is to find a familiar senior or an employee of a large factory to work illegally. Although there is also no internship certificate and lack of protection, but the teacher’s inheritance or personal relationship More or less the existence of this will make employees hesitate or teach something by themselves. Like CCTV a decade ago, it was flooded with the phenomenon of recruiting small workers, but it is undeniable that at least it also made young people feel the basic situation of the industry.

Pit No. 2

The illusion: the outsourcing of a big factory is also a big factory

Essence: Not only is it a bad idea, but Party B’s mentality is even more harmful

Solution: go to a small and medium-sized company for formal internship

I don’t know when, outsourcing companies and interns of major Internet companies have become “back-ups” in crisis public relations. In the recent Pinduoduo Zhihu vocal incident, the so-called new media outsourcing staff finally came out to apologize for “inappropriate remarks”.

In fact, there are indeed a large number of Internet giants outsourcing relatively marginal businesses. For example, in terms of brand output and data management, there is indeed a phenomenon that outsourcing companies are responsible. However, a large number of outsourcing companies also hand over the work to interns due to the mechanical nature of the work and low professional requirements.

Of course, if you can directly intern in a big factory, who would be willing to outsource the internship? The problem is that for some students whose academic qualifications and abilities are limited and cannot pass the formal intern assessment of a major factory, the first way will not work, and outsourcing will be regarded as another way of refreshing resumes and rapid improvement. shortcut. Their logic is not “the outsourcing of big factories is also outsourcing”, but “the outsourcing of big factories is also a big factory”!

“In fact, in my opinion, the internship experience of a major outsourcing company is not as good as the internship experience of a small and medium-sized company in the corresponding position,” A Liang, an HR from Tencent department, told Xiaoyu. In her opinion, the original The job of an outsourcing company is something that formal employees are unwilling to try. The outsourcing company then assigns interns to “it is even more fringe in the fringe.”

Xiao Ai (student in the Department of Chinese in Puben, Baosteel Province) told Xiaoyu that she was engaged in app content operation after receiving the daily intern offer from Tencent News. She thought her job was already quite boring, until She found that there is an outsourcing team responsible for the expansion and activation of platform accounts. This part of the work is more marginal and more mechanical. In contrast, her work still has a certain professional threshold.

At the same time, there are also many students who enter outsourcing companies to indirectly contact the business of large companies, learn and improve themselves. After all, some outsourcing companies undertake the business of large factories, and some even need to work with regular employees in their headquarters. However, due to the different environment and work demands, it is easy to take a crooked path in the process of hard work and completely become the mentality of Party B-there is nothing wrong with nothing.

Watermelon told Xiaoyu that there was once an employee in her group who had not passed the probation period. “She only knows that the project is completed. This process is very efficient, but she will not pursue follow-up results. She is also weak in progress. The content she is responsible for is often above the passing score, but there is no shining point. This mentality of’not seeking merit but seeking no demerits’ should be related to the previous experience in the outsourcing company.

Therefore, Xiaoyu also reminds everyone that the internship of outsourcing companies still requires the majority of students at school to find suitable positions and maintain the correct attitude, otherwise it will be easy to spin around in the machine and kill the correct career outlook.

Pit No. 3

The illusion: the job responsibility information is high

Essence: Do naval forces and audits, and all the capable robots are doing it

Solution: Ask clearly in advance and reduce expectations

Pit No. 1 and Pit No. 2 are the students willing to jump in. Pit No. 3 is less lethal than Pit No. 1 and 2 but it is the most confusing and difficult to prevent. That is, when companies are hiring interns, they are “selling dog meat”. The job content listed in the recruitment information and the job content notified by hr cannot be said to be exactly the same as the actual job, or even irrelevant.

The most common of these is the review posts of content companies. Because the review posts are mechanically duplicated and require a lot of “inspection of pornography” and “inspection of violence”, the attrition rate is extremely high, so it is especially easy to be operated by the company. Solicitation in name.

A year ago, Ah Ba was a small-language student at Beijing Language and Culture University. She thought that this language was destined to be difficult to find a job, and she went all the way into the Bytedance recruitment plan. But what made her dumbfounded was that within a few days she found out that she was sent to the audit center to be in charge of tiktok. The frequent bombings were so violent, and the feeling of strict political standards made her dream of entering the big factory depressed.

Even if they are all operating posts, there is actually a situation of sheep’s head and dog meat. This is also the personal experience of some students in the internship at Dachang.

Li Xiangya (a postgraduate student majoring in media at a domestic top media college) was also brutally beaten by society during his internship at a well-known Internet company. Li Xiangya recalled that the position she invested at the time was content operation. HR claimed to be a new project, saying that it was mainly doing hot spot monitoring and high-quality content mining, planning topics and activities, and creating unique content. She was very satisfied and thought she could show her skills. . However, after entering the job, he found that he was still “too young” and escaped the first and second pits, but collapsed in the third pit.

“Digging for high-quality content means going to competing products to send private messages to others to dig people. To create a topic is to fill the platform with water as a navy. Hot spot monitoring is to review overseas videos captured by machines and then rate them. I probably watch 600 or 700 per day. A video or four to fifty thousand pictures, I think my job has not been replaced because ai is not developed enough.” Li Xiangya said silently.

The working atmosphere in the group also made her feel puzzled. Like “working as a worker”, the interns leave overtime by default. The so-called default is because the work scheduled for interns every day is not done during normal working hours. After all, there are often interns who do not eat or drink all day, and regular employees seem to be much more relaxed.

“If my efficiency is not as good as others, I will be publicly criticized by the leader. If my efficiency surpasses others, I will be assigned more work, as if it is endless.” This nightmare memory It ended with her voluntary resignation.

Other interviewees did not have such extreme experience as Li Xiangya, but they shared the feeling that the description of the internship post and the introduction of hr would be more abstract, macro and vague, making this post sound more “tall” . Because the cognition has been formed, the initial expectations are high, and a certain psychological gap will occur after exposure to actual concrete work.

A Cai (graduated from the second law major in Shanghai) used to work in an operation position in a major Internet company. The job content described by hr to her is to encourage and support the ecosystem for an app. But after she worked, she found out that what she was actually doing was specific background operations and audit work.

Xiao Ding (a senior in Beijing 211 Finance major) is also doing content operations at a major Internet company. She originally thought that content operations were related to content planning. Later, she discovered that she was looking for high-quality content for recommendation and fixed resources. Content delivery.

For large Internet companies, the operation post is a basic and important post, requiring a lot of manpower. The work content of operation is relatively complicated and trivial, and some of the more basic and simple tasks can be quickly started and competent by interns. Therefore, the operation post is the most common post in the internship of Internet companies. However, these job descriptions are more abstract and macroscopic, and college students lack experience, which is prone to this situation.

Therefore, Xiaoyu’s advice to everyone is that when looking for an internship, you must first carefully read and understand the job requirements and job content, and you must confirm with hr before entering the job. In addition, don’t add too much aura to the internship at a large factory. If you do not exceed your actual expectations, there will be no sense of gap.

Pit No. 4

The illusion: online internship is rich, standardized and equivalent to offline internship

Essence: lack of experience and emphasis on self-media content creation

Solution: The participation of lower grade students has practical value

Dachang’s internship in Pit No. 4 has the largest kill area, and that is the online internship that has only become popular in the past two years. When the epidemic was severe last year, a large number of schools delayed returning to school, and remote internships were also difficult to achieve. Online internships developed under this situation. The epidemic has repeated this winter. Many colleges and universities urged students to go home and issued strict regulations on internships. Almost all students except seniors and graduates cannot stay in Beijing for internships.

As a result, many official accounts have focused on opportunities and launched online internship sessions one after another. Many companies have also opened online internship positions, or indicated that online internships are available during the epidemic.

However, Amanda (stand by) told Xiaoyu that online internship positions are still relatively limited, mainly concentrated in operations, publicity and other positions, because the work content is relatively simple and does not require on-site communication. If you want to It is even more difficult to find online internships from major Internet companies.

Amanda did a total of two online internships during the epidemic last year. One is doing content operation internships at Sohu, using the Huyou app to evaluate platform KOLs, self-planning activities in the circle and providing hot trends, and regularly writing experience reports. Another online internship is to review the script, watch the script and provide suggestions for revision. Both of these online internships are relatively easy, with flexible time and a small amount of tasks.

In the entertainment industry, online internships are generally not as valuable as offline, but they also face many limitations. On the one hand, the work content that can be done is limited. For example, participating in video production can only be engaged in the post-production part and cannot be shot on site; On the other hand, because of the inability to practice on-site, many opportunities for communication and learning with the company’s predecessors and teachers were lost, and the work environment was not felt, and a lot of experience was missing.

But this does not mean that there is no opportunity to speak of. It is also because of the chaos and limitations of the online internship industry. Many institutions and platforms have launched remote internship programs, and major manufacturers have also launched them. The creator plan.

The remote internship program launched by third-party organizations and platforms is not directly entering the work of the enterprise, but in the form of training camps. The platform arranges courses and assigns tasks. Participants complete the tasks on time and check in, and finally get an internship certificate. For example, the remote internship of “Bee Training Students” established by Interconnect Group is based on related courses and practices of operation.

The creator plan of Dachang is mainly for enriching the platform’s ecosystem and introducing high-quality content creators. For example, today’s Toutiao’s Toutiao Star Creation Camp, the job content is to write articles and publish micro-headlines, and the first 20% have paper certificates. Mango has also launched the Big Mango Project to cooperate with universities. Participants can upload homemade videos in the Mango TV Creation Center. The “Green Onion Circle” project launched by Ali Entertainment, the content of the internship is related to film and television projects, including video productionYou can get the rights and interests of points redemption practice certificate by receiving tasks.

In this type of internship program, the participant is not an official intern of the company, but the internship certificate can still be obtained by completing tasks. Moreover, the threshold is relatively low, and the emphasis is on the combination of practice and learning. It is still attractive to students in lower grades who wish to improve their abilities and accumulate practical experience.

However, whether it is job content, sense of participation, or corporate recognition, online internships have relatively large limitations, and their help may be limited. But the threshold is relatively low, the time is more flexible, it is not restricted by region, and the content is rich and diverse, etc., which are all its advantages, and it is also another complementary and alternative choice.

After all, the internship is the most important step in society

From a comprehensive point of view, the urgency for the majority of college students to enter large factories is also closely related to the sudden drop in the employment rate of college students under the influence of the epidemic and the increasingly involved Internet ecology. On the other hand, the army of more than 89 million public examinations every year will increasingly become a difficult road.

The Internet giants, which seem to be on the upper hand, still have the ultimate desire for talents. “The average cost of recruiting one person within Tencent is now 40,000.” Someone previously revealed to Xiaoyu, which was also confirmed. At this point. Even if you don’t stay in the big factory in the end, relevant experience may be the capital that many small and medium-sized enterprises value.

What Xiaoyu wants to tell everyone is that the difficulty of the big environment is fair to everyone, and the opportunities are the same. Instead of excessively consuming time, energy, and money to do some internships that are more famous than substance to package resumes, it is better to settle down and find a suitable position to fully improve yourself.

After all, a light and flirty internship certificate is only a bonus item at best. It can’t deceive others even if it deceives others. Really strong strength is the foundation for applying for a job and seeking long-term career development.