Whose money is the star hot pot restaurant making?
Editor’s note: This article is from the micro-channel public number “municipal boundaries” (ID: ishijie2018), Author: Yang Limin, editor | Liao shadow.
When you mention Chen He, everyone will definitely think of “Love Apartment”. But apart from “Love Apartment”, Chen He’s other works did not leave much impression on the audience. On the contrary, they were well known for being active in various variety shows all the year round.
Perhaps no one thought that the hot pot restaurant became the “second spring” of his career.
In May 2015, Chen He established Fujian Xianhezhuang Catering Investment Management Co., Ltd. together with host Zhu Zhen and singer Ye Yiqian, and opened the first “Xianhezhuang” hot pot restaurant in Fuzhou.
Xianhezhuang hot pot restaurant did not become popular because of the participation of a few celebrities. It was not until June 2017 that the second branch was opened.
By 2020, the sign of “Xianhezhuang” suddenly began to appear on various video platforms, and various internet celebrities rushed to promote it. The video and live broadcast of “Chen He Treats and Eat Hot Pot” seemed to be part of the material. ,Everywhere.
The driving force behind this is not Chen He, but a company called Sichuan Zhishan. The company that created the “Tan Duck Blood” hot pot restaurant adopted the same routine and easily turned “Xian He Zhuang” into a real Internet celebrity hot pot restaurant, making it open in less than two years. More than 700.
The celebrity effect that Chen He failed to exert himself was thoroughly played by Zhishan. Is this net celebrity hot pot restaurant that is popular among stars really so popular?
01 God-like shop opening speed
Open Dianping or Meituan App, in the evaluation of “Xianhezhuang Lo Mei Hot Pot”, the question often asked by diners is “I can see the boss “Can you see Chen He?”
Chen He
The answers to this in the comments below are varied, some answered “employees should be able to see”, some answered “should be able to see”, and only a few people answered “This is a franchise store.”
This kind of illusion that “every Xianhezhuang hot pot restaurant is owned by Chen He” may be attributed to the video promotion.
Especially in 2020