The 256 GB version is 17,999 yuan, and the 515GB version is 18,999 yuan. At the end of the conference, Yu Chengdong announced the price of Huawei’s latest folding screen mobile phone Mate X2. But obviously, this price is not the focus of attention, because people who really want to buy may find it difficult to buy it at the original price.

Since the first Mate X, Huawei’s folding screen phones have been in short supply. Considering the current situation, it is certain that this generation of products will be more difficult to find. Many people call it an “annual financial product”, which is true.

This nearly 20,000 yuan, Huawei’s consumer business masterpiece, also represents a main theme of Huawei’s future mobile phones, focusing on high-end. The lost shipments can be earned back on the unit price.

Sale starts at 17,999 yuan, but this number is meaningless

Since the release of the folding screen, there are still some natural shortcomings that need to be overcome, such as durability, structural design, creases, etc. This is also the main link for the few manufacturers with folding screens to compete for technical strength.

In the structural design of the folding screen, some innovative designs are also presented. Huawei has introduced an innovative design this time, which is officially called a “double-rotating drop hinge”, which forms a drop-shaped screen space at the bend and uses a double-wedge design. The advantage of this is that after folding The screen can be close to fit tightly, without a huge gap like the previous generation product, it is indeed more refined.

In addition to the durability issue that consumers worry about, Huawei also stated that it uses a series of high-strength materials, which of course also requires post-market inspection.

But it is especially important to emphasize that this time the Mate X2 uses an inward fold design instead of the outward fold of the previous generation product. The inner fold design can better protect the screen, but an extra external screen is needed, and there is no real “folding”. The two solutions have their own advantages and disadvantages. This time Huawei may consider durability from the perspective of durability, and does not use a more effective external folding design.

For the screen, the external screen is a 6.45-inch 2480*2200 OLED screen, and the inside is equipped with an 8-inch 2710*1160 foldable flexible OLED screen. The external screen has a ratio of 21:9, and it is 8: 7.1, the refresh rate is 90Hz. A new technology is the magnetron nano-optical film, which is officially claimed to have an ultra-low screen reflectivity of less than 1.5%.

The processor is the latest Kirin 9000 from Huawei HiSilicon. As mentioned in the previous article, HiSilicon has to leave it to a true flagship product like Mate X2 when the foundry is limited. There is not much capacity left. , It is necessary to use the blade. This is also one of the reasons why Honor had to be independent. In short, Kirin 9000 is still the current first-echelon specification, and there will be no major problems in performance. The battery is 4600 mAh, 55W fast charge, not outstanding.

The camera configuration is also very full, the 5000W pixel RYYB main camera, 3x telephoto, 10x periscope telephoto.

Yu Chengdong said at the press conference that Huawei’s folding screen is the flagship performance, flagship specifications, and flagship configuration, and will not sacrifice the experience of the flagship machine because of the folding screen. This machine is indeed the best configuration Huawei can come up with. Of course, 8GB of memory, fast charging of less than 60W can still pick out the fault, but the flaw is not concealed. It must be said that the external folding is changed to the internal folding, which is a bit lost.

At the end of the press conference, Yu Chengdong promised that the production capacity of this product is steadily increasing, hoping that consumers who like it can buy this product at a fair price. The implication is that the price increase of Mate X2 may still be an unavoidable phenomenon.

Now that there are only a handful of manufacturers that have launched folding screen mobile phones, coupled with Huawei’s domestic brand effect, the price increase of the Mate X series is almost inevitable. In this generation, coupled with the objective difficulties of Huawei’s production capacity and stocking, the supply of goods will become more in short supply. What kind of price Mate X2 will get on platforms such as Xianyu is still hard to say, but relying on Huawei’s brand and R&D strength, it will definitely not be low. Judging from the past market, if you can grab it at the original price , Change hands and make a conservative five-figure net profit. Do not use the pricing rules and consumption habits of mobile phones to measure this product.

Consumer business can’t be sold yet

According to the data released by the data research organization BCI, the ranking of Chinese mobile phone brand shipments in the fifth week of January 2021 shows that Huawei has lost the top position and won the third place with 15.6%. This is unimaginable data when Huawei is in full swing.

The situation at Huawei is still grim. There is even news that Huawei will sell the entire consumer business. Although Huawei quickly dispelled the rumors, the public’s response to the news was not “outrageous” and “completely impossible”. You can understand the difficulties of Huawei’s consumer business today. Even if it is actually sold, it may not be surprising.

In short, in such a predicament, Huawei is still moving forward. At the beginning of the press conference, Yu Chengdong shouted the slogan “Huawei is alive”.

Focus on high-end phones, which means that Huawei, which has been dominating the shipment ranking in the past, is destined to fall a few positions. But for today’s Huawei, to survive is victory.

After selling Honor, Huawei’s mid-range product line has no sound. In the future, more resources will be tilted to high-end products. High-end products not only have high gross profit, but also help maintain Huawei’s high-end and technological brand image, selling one top ten. Huawei’s official website has already reserved 2.51 million people for Mate X2. It is still unknown how many of them will actually get their phones, but Huawei’s brand appeal is still there.

With the addition of “1+8+N” to the high-end flagship, Huawei’s consumer business will continue to expand around these two areas in the future. Oh, by the way, there is also Hongmeng. Yu Chengdong announced at the press conference that starting in April, Huawei mobile phones will begin to upgrade Harmony OS, and Mate X2 will be the first batch to carry.

Huawei, which is compared with Populus euphratica, is still unwilling to give up the big tree of consumer business.