This is Huawei’s latest wealth management product?
Editor’s note: This article is from Artesyn Technologies, Author: Sun real, span> Editor: Shen Chong ,is authorized to publish.
On the evening of February 22, Huawei released the Mate X2 mobile phone. A week before the press conference, a Huawei mobile phone supply chain company stated that it had gradually supplied parts and components to Huawei P50 series mobile phones, but received fewer orders for this series than in previous years. It can be seen that Huawei’s chip crisis has not been alleviated.
The US government’s ban on Huawei has been officially effective for nearly half a year, and the impact on Huawei’s mobile phones is obvious. IDC’s data shows that Huawei’s shipments fell 42.4% in the fourth quarter, ranking it fifth.
This issue of “Experience” focuses on three Huawei mobile phone sellers, revealing their experience in selling Huawei mobile phones in the past year. From the beginning last year, why the Huawei Mate 40 on the market was fired to tens of thousands of yuan, and whether the sky-high price of folding screen mobile phones will breed The huge profits and the impact of the ban on their business, here is their true story:
Huawei’s profits are less, but Apple makes up for it
Speaker: Mr. D
Character profile: a mobile phone retailer in a certain tier city, mainly engaged in Huawei and Apple
I feel that the ban has had an impact on Huawei mobile phones. In September 2020, the shipments we received began to gradually decrease.
My store is based on Huawei’s national representative. If my store sells 100 machines a week, Huawei’s national representative will replenish 100 for mePost this out.
When the Mate40 was released in October last year, the price in Huaqiangbei changed several times a day. In extreme cases, the price may change every half an hour. This situation does exist.
Because the goods are in the hands of distributors like ours, it is our problem whether to ship or not. Before I go out, if you have a demand, you open a mom-and-pop shop. If you find me, I must know the price of the market.
For example, if you come to a Mate40 Porsche, the market I learned is 18,000 yuan. I will give you a profit of 200-300 yuan and sell it to you for 17,800 yuan. Would you like to pick it up? If you can pick it up, you can sell 19,000 or 20,000, that’s your business.
Assuming that this happened at noon, by the end of the night, I found that the market price may have been fired to 20,000 yuan, so if you ask me for goods, I might sell it to you for 19,700 yuan.
However, the purchase price of the distributors remains unchanged, which is the price given by Huawei, unless Huawei adjusts the price. Therefore, the higher the market speculation, the greater the dealer’s profit value.
I will not deliberately stock up and not sell, it still depends on the market. I want to know two pieces of information. The first piece of information is to look at market sales, and the second piece of information is to know the rhythm of Huawei’s distribution of goods and the status of the arrival of the goods, and then combine inventory to make predictions.
For example, Huawei said that there will be a large number of Porsches next week, such as a few thousand, then I will quickly take advantage of the current high prices and sell them out. Now one unit may earn 8,000, and Huawei will release the goods next week. I may earn 5,000 or even 3,000 per unit. If Huawei says that it might arrive in a few hundred units next week, and it is in short supply, then I may not sell it now and will sell it next week.
Like the Mate X2 released on February 22, we predict that the price will definitely increase, but we don’t have any information on the P50, but we estimate that it may become an out-of-print Kirin. It is estimated that there will be a wave of buying, but not too much. extreme.
Because users like Mate and P series belong to high-spending groups. He can spend eight to nine thousand and ten thousand to buy Huawei Mate or P, and he can spend eight to nine thousand and ten thousand to buy apples. This wave of people may have bought more than the official website price on the Mate 40, and it has been harvested. When the P50 is released again, no matter how you promote it, you may not consider buying it. This is what we have made. Sentenced.
Last year, Huawei’s mobile phone inventory supply began to decrease, which still had an impact on my profit. In the past month, if I sold 3,000 units, my gross profit was nearly 2 million. But now I have only given more than 2,000 or 1,000 units in a month, so the gross profit must be low.
Although the profit value of individual mobile phones of some models is increasing, the overall loss of quantity cannot be offset. Because the models run by authorized experience stores cannot be sold at a premium, they must be sold at the official website price.>If we take the goods at this price, our profit is very low, because it is a premium of several thousand yuan. The customers who can come to buy are basically regular customers. They use Porsche phones for a long time. In order to maintain this kind of customer base, we will definitely not increase the price too high. The limit is to add three to four hundred yuan, so we don’t make much money. The main profit is our upper-level dealers.
When Mate XS first came out last year, there were indeed cases where it was fired up to 70,000 to 80,000 yuan, but it was rare. The later period was mainly based on 30,000 to 40,000 yuan. There was such a wave of market at that time.
For machines like this one that are already sky-high, we only add a thousand or eight hundred yuan, and the buyer also buys it as a gift. Those who really buy for their own use will be more concerned about the price. Buying a mobile phone for 30,000 or 40,000 has a lower probability of using it by yourself, and it is basically a gift.
Other models, even if they are high-end, such as the Mate 40 Pro 256GB version, the official website price is 6,999 yuan, and our receiving price is 7,100-7200 yuan, and we will sell for 7,300 yuan at most,
Now it is not only the premium of Mate and P series, it can be said that all Huawei products are at premium. For example, Huawei Imagine 20SE, the official website price of the 4G version is 1499 yuan, and now our shipping prices are above 1700 yuan. The wholesale price of the channel is 200 yuan more expensive than the official website price.
Low-level dealers like us dare not keep stocks in their hands, because I am not a first-hand product. Originally, the price I took was high. I can only take one, and at most two, because the next day There may be a price drop, and the price fluctuations of high-end machines are obvious.
From last year to now, my profit has been declining because the goods are really scarce. My store is in the core business district, and there are Xiaomi, Vivo, and OPPO nearby. Customers come to our store and ask a few times, but they all say that they are out of stock, so he might consider buying Xiaomi or Vivo or OPPO.
I also opened an Apple store, but because I am in a third-tier city, there are not many people buying apples, so unlike first-tier cities, you can use Apple to make up for Huawei’s losses. I can’t do it here. Arrived.