Kun Kun is not a god.
Editor’s note: This article is from the micro-channel public number “burn-dimensional” (ID: chaintruth), Author: Xue Yaping, edit: Zhao Lei.
On February 22nd, #基金# was posted on Weibo Hot Search again, only three days have passed since the last hot search on February 18th.
February 18 is the first trading day of the Year of the Ox. Almost everyone believes that A-shares will usher in a good start. However, there were some joys and worries in the A-share market that day. The promising small and medium stocks and cyclical stocks are finally happy for a while, and the young people who followed the trend and bought the Internet celebrity fund are directly dumbfounded. They may become the ultimate taker.
Stamping is happening. On February 22, the white wine and pharmaceutical industry star funds that young people like to buy are all plummeting. China Merchants China Securities Platinum Index plummets by 8%, China-Europe Medical and Health Mix plummets by 5%, and E Fund is a blue chip. The election mix fell by 5%, and funds soared and fell on hot search, which has become the norm.
Just a month ago, many young people saw that the fund was very good, and frequently appeared on Weibo hot search, and chased high into the fund market, thinking that they could make a lot of money during the New Year. But now, Not being stuck is the best result, and more people will have to bear the pain of floating losses.
For a while, in addition to Weibo, many people in communities where young people gather, such as Douban, Zhihu, and Station B, are also looking for answers. Do you want to sell? Or continue to buy on dips? Communities and communities have become a way for young people to solve their doubts. Holding groups, inquiring about each other, and finding someone to recommend has become the main basis for young people’s investment behavior. Many young people have even become superstitious and obsessed with star fund managers.
“The best Kun Kun in the world is not Cai Xukun, not Xie Guangkun, but Zhang Kun!”
“Kun Kun bravely fly, iKun will always follow. Kun Kun is not old, blue chips are old.”
“iKun” shouted loud slogans, Cai Xukun was confused when they heard it, but the “kunkun” in the mouths of fans is not “kunkun”. They are fans of Yi Funda Fund Manager Zhang Kun. They build fans The Fan Club, in Chaohua’s rankings, sent Zhang Kun, who was not part of the entertainment industry but became a “100 billion top stream”, on Weibo hot search, the first fund manager in the history of public offerings to manage funds exceeding 100 billion. I never expected young people to play so well.
According to Tiantian Fund.com, Zhang Kun has accumulated more than 8 years of investment life. Currently, he manages five funds, with assets under management exceeding 100 billion yuan. Among them, the “E Funda Blue Chip Selection” fund, due to its heavy storage of first-line liquor, has also bet on Tencent Internet leaders in Hong Kong stocks such as Meituan and Meituan have experienced extraordinary gains in the past year, successfully making Zhang Kun out of the circle.
On Weibo, “iKun” established the Yi Fang Da Zhang Kun Global Support Association and Yi Fang Da Zhang Kun National Support Association for him. Both support associations have nearly 20,000 fans, and each of them has “Give fortune and treasure”. The photo of Zhang Kun also made him the second person to be praised as a “koi” by netizens after Yang Chaoyue.
Not only Zhang Kun, but also Zhu Shaoxing, Wang Zonghe, Liu Yanchun, Hou Hao and other well-known fund managers’ support clubs have also been established, such as “China Merchants Liquor Hou Hao Global Support Club”, “Cai Songsong No. 1 Fan”, “China-Europe Green Universe Support Club” , “Guangfa Liu Gesong Global Support Association”, as more young people born in the 90s and 00s enter the market, the trend of fund circleization is becoming more and more obvious.
There are also many ordinary Christians who are worried about this phenomenon. On Weibo, a netizen said, “Don’t bring the entertainment industry to the financial world. I am very worried that some comments will affect his judgment on the market. In particular, some people say that they like him and hope that he will not Let them lose money, the fund market is unpredictable, there is no reason to lie down and make money.”
CCTV Finance also commented on fund investment, “Some investors speculate in funds like stocks, chasing ups and downs, and frequently redeem. Many investors do not understand the fund market, thinking that investment funds are risk-free and stable, even overnight. Get rich. If fund returns are good, they will chase star managers. When net worth drops, fund managers will be hotly searched. Some investors do not research products or fund managers. When they see institutions and banks promoting new funds, they follow the trend and buy hot spots. Explosive money.” And these “blind and fanatical investment behaviors are not conducive to the management of the product by the fund manager, and it is not conducive to the investment income of investors.”
Funds that are frequently sent to hot search and fan circle also convey a signal: the post-90s generation has begun to “capture” funds in a large area. According to related reports, among the newly added “basic people” in 2020, the post-90s accounted for more than half. With the growth of the Internet, “financial management” has become a platform where young people gather such as Douban, Zhihu, Weibo, and Station B. A social method that cannot be bypassed. Among many financial management methods, funds have become the common choice of most young people. They are not satisfied with the benefits of bank deposits and fixed income products. At the same time, they hope that experienced professionals can expand their income and Control risks.
However, market conditions show that although they have chosen funds, the post-90s generation is still immature in the behavior of buying and selling funds. Holding mobile phones to pray for God and worship, community communication, blindly following big Vs, and “finding big guys” are unique investment methods for young people, making them easy to be cut.
Young people go crazy into the game, but they may become leeks to be cut because of ignorance. This is the first lesson the capital market teaches them.
01 Funds that have been sold out
“Every time a fund is searched hotly, it will fall. Now that so many people buy his fund, I am starting to panic!”
When I noticed that Zhang Kun had a fan club and frequently searched, Baihe said that he didn’t understand it. She thought it was not a good thing.
In April 2019, Baihe bought this fund about half a year after the establishment of E Fund Blue Chip Collection. Before buying this fund, Bai He bought Xiao Nan’s Yi Fonda Consumer and was later nicknamed “Slag” by netizens.