Regardless of men and women, regardless of location, you can have a drink as long as you like it.

Editor’s note: This article is from the micro-channel public number “TOPHER” (ID: TOPHER), Author: sun Jin Jing, editor: Zhao Jin, layout: Han Yi.

When I searched the Internet for “what are the points for girls to pay attention to when drinking at a dinner date”, one of them answered: “Women are best to order fruity liqueurs, not too strong, it is best to achieve a slightly drunk state It’s enough.” “Men’s drink” with high alcohol content and strong taste like whiskey is naturally best to stay away from.

It is normal for a man to be drunk, and for a woman to be drunk, not only is there a loss of state, but there are also personal safety issues.

Why not recommend women to order whiskey? Search on the Internet, most of the pictures of whiskey are accompanied by cigars, and spirits are matched with cigars. Every gesture is the taste of men after years of precipitation.

Quora, a question and answer site, has a question and answer “Why is whiskey associated with masculinity?”, the answer read: “Whiskey bottle is short and strong, there is no place to put a straw for girls to drink. This wine is made of Invented by men with beards and rugged mountain roads, they are full of masculinity.”

In fact, it is still unclear who invented whiskey, but women are inseparable from the emergence and development of wine. Women invented beer when they brewed beverages from barley around 4000 BC. The female alchemist Maria Maria Hebraea invented the distillation equipment, which is an essential step for brewing brandy and whiskey.

Today, millennia later, women are excluded from the whisky-based spirits market. The only woman in the small whiskey association Maker’s Mark is still participating as a chemist.

The lecturer at the whiskey distillery also said that when she explained to men what whiskey is, customers always feel that they know more than her. But male counterparts can gain more respect.

Does whiskey belong to men only?

Whiskey originated in the United Kingdom and was brewed through distillation. It originally meant water in Gaelic. Later, the monastery began to be used as medicine and was also called “water of life” in Latin. In 1725, Britain began to levy a malt tax, causing many whiskeys to be secretly brewed in private distilleries late at night. Whiskey was also endowed with the connotation of rebellious and independent spirit. As for linking whiskey with masculinity, that is something later.

The results of this survey show that women’s preferences for whiskey flavor are diverse, but they are more loyal to specific brands or wines.

This also sends a signal to the winery that women’s consumption of spirits and whiskey is no longer the sweet wine and lighter-tasting spirits in the public’s impression. Women’s favorite whiskey is also It can be the heavy peat preferred by men, which also means that wine can no longer define men and women.

Where to drink

I love to drink whiskey, but where to drink it? This issue can easily become a puzzle for female consumer groups. In the current worldly thinking, the bar is still about danger, but at home, it seems to be less emotional.

But today’s most classic spirits consumption place is still in the spirits store at night. Young people come in groups, with the freshness of the first tasting, while old customers take out the wine storage racks inside. , Slowly tasting.

In fact, the consumption scene of whiskey is no longer confined to the inherent impression of the bar.

In 2016, the world’s first Diageo whisky boutique opened. The boutique centered on “immersive experience”, creating a full range of whisky tasting space. The boutique has five experience spaces, including the Scottish exhibition area map, the flavor constellation wall, the tasting exchange area, the whisky exhibition area and the whisky blending art space. Consumers can taste whiskey and learn about the whisky culture in the boutique.

Boutiques are also exploring new scenes of whiskey drinking and catering combinations. For example, a boutique in Dongguan has launched an innovative food and wine pairing that combines the authentic cuisine of Dongguan, and integrates whiskey into people’s daily lives.

In addition, the mobile road bar is also the latest curious wine tasting idea. This idea was initiated by the largest professional whiskey community Hundred Bottles APP in China. In the “Bar” you can see the grid displayed Internationally renowned whiskies such as Lanna Ricci, BB&R, Tesca, Romain Lake, Flora, Morgan Stanley and Johnnie Walker.

Every passerby who encounters a road bar on the street can taste free whiskey or enjoy special blends provided by on-site bartenders. In order to create the real atmosphere of the bar scene, the mobile bar is equipped with high stools commonly found in bars, a small blackboard with “Today’s Special Drink” written in chalk, and a large gasoline tank as a small table.

As more and more drinking scenes of whiskey are developed, regardless of male