The global “core shortage” has gradually spread from the automobile industry to the mobile phone industry, and many mobile phone companies have expressed that the current supply of many chips is tight.
On March 4, Xu Qi, President of Realme China, said in an interview with a news reporter that the current shortage of chips this year is not that a single chip is out of stock, but that multiple products are out of stock. Facing supply problems. “At present, the mobile phone supply chain is not only out of stock for the main chips, but also power chips and many small materials.”
Xu Qi said that the shortage of chips is a problem for major mobile phone companies. One big challenge for companies is to do a good job of product planning and material preparation beforehand. He said that the new realme GT uses the Qualcomm 888 and MediaTek Tianji 1200 dual-chip platform, hoping to reduce the pressure of stocking on a single-chip platform.
Since chips are a very complex supply chain, it is expected that chip tensions may continue throughout the year.
However, despite the tight supply of chips, all mobile phone companies are optimistic about the mobile phone market this year, and March is another period of concentrated release of new phones. In the past few days, Meizu released the new flagship mobile phone Meizu 18 series, vivo released the light flagship S9 series, realme released the high-end machine GT series, and the Red Devil released the Tencent Red Devil gaming phone 6 series. Next, OPPO and iQOO will also have new phones released. 
Realme’s new machine adopts a dual-chip platform to reduce the pressure on chip stocking
Xu Qi said that Realme’s domestic market will complete its product line this year and will further lay out sales channels. The target sales volume is 10 million. level. “This year, the domestic market is expected to sell 300 million units, which is a slight increase. With the large-scale growth of 5G users, we believe that 5G mobile phones will also increase actively. It is very confident to break through 10 million units.”
In order to compete for the market, Meizu’s style of play is also very radical. The new mobile phone Meizu 18 series is positioned as the “extreme flagship of the year”. It is equipped with its own Flyme 9 safe and pure system. No operation push, no pre-installed third-party applications, for this Meizu gave up considerable Internet traffic revenue.
Domestic this yearDue to the problem of Huawei’s chip supply, the sales of mobile phones will shrink significantly, which is a visible new market for other mobile phone companies.
A source in the supply chain revealed to a news reporter that from the upstream preparation, OPPO and vivo are in a very good situation this year, and mobile phone sales will increase well. The decline.