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Unfortunately, the answer is no.
Because not all domestic films can be as fast as possible. The above-mentioned three types of successful fast-produced and fast-selling head films are all important theme works. This type of project can be quickly established through a special channel, and then the whole country can help the film to be completed, so the cycle can be like “King Kong River” , The cycle from project approval to release is shortened to the limit state within 3 months. But for other types of films, there is still time to go through the process of unpredictable review and distribution.
Even if the production is accelerated this year, it may not be released until next year. Moreover, after the film market suffered heavy losses, film producers will be more cautious in making distribution decisions and become more dependent on popular schedules. They are all aimed at popular insurance schedules such as May Day, November, and Spring Festival. If it is estimated that there is no room for survival, do not hesitate to wait until the next popular schedule.
For example, on May 1st this year, 8 movies have been finalized. The four heavyweight films are “Secret Visitor” directed by Chen Zhengdao, “Sunshine Robber” directed by Li Yu, the popular IP “Antique Bureau Intermediate Game” and “There is Her in the World” directed by Zhang Aijia, Li Shaohong and Chen Chong. “, “Anti-Corruption Storm 5” will be in the table to be determined.
If the pattern of popular schedules has been set, among the 50 “quasi-head” films released by Hard Candy King, there are bound to be films that may not hurriedly wait for the popular schedules next year. Even if many institutions estimate that the current Chinese film market is recovering faster than expected, especially when the Spring Festival stalls are limited to 75% of seats, the box office hit a record high of 7.8 billion. The complete recovery of the Chinese film market should not take the five years mentioned in the previous “Film Blue Book: Global Film Industry Development Report (2020)”.
But this still cannot dispel the cautious mentality of most investors and filmmakers. Otherwise, from the filing side, how could large-scale production disappear, and light-weight small films prevail.
The money is tight, people are cautious, and the record is prevalent with light weight
From January to September 2020, the average number of domestic films recorded per month is 259. When the epidemic repeated in winter from October to December, the number of filings dropped sharply, with an average of only about 180 per month. This shows that investors and creators are more sensitive to the epidemic.
Hard Candy Jun discovered from the 2,799 projects filed in 2020 that, in addition to the main theme movies still occupying the mainstream, the two major “lightweight” genres of love and suspense have increased significantly. Filmmakers are quite conservative towards the popular genre of TV dramas, and drama-film linkage may become a trend.
Take last year’s large-scale filing company, for example, among the 8 filing films, in addition to the main theme “Revolutionary”, there are two popular idol drama IP movie versions of “We Can’t Be Friends” and “Ten Years of Warmth Words. There is also a romance film adapted from Wang Shuo’s novel “Forever Losing My Love”, which was once put on the big screen by Feng Xiaogang, and Zhao Baogang was adapted into the TV series “Sorrowful Addiction”.
In addition to the main theme “Forty-three Days of Shangganling”, Wanda also filed the youth film “Quickly Take My Brother Away 2” (“Quick Brother 1” is also the first drama and then the movie), and the popular youth drama IP The movie version of “I Don’t Want to Be Friends with You”.
Shigu Pictures has filed the “Wind Dog” series of “The Sky of the Wind Dog”, and the movie version of “The Sky of the Wild Dog” created by the original cast of the TV series “The Sky of the Wind Dog” will also be released. Released this summer, the screenwriters of both films are Li Zelin (pen name Li Zelin).
In the past two years, China-Japan relations have been friendly, and the number of remakes from Japan has also increased. The Spring Festival movie “The Crowd” is a remake of the Japanese movie “The Method of Stealing Keys”, and it counterattacked as the one-day box office champion after the Spring Festival. In last year’s record, there were a lot of Japanese pure love remakes, such as “The Penultimate Love” by Shang Shi Pictures and “Tomorrow’s Me and Yesterday’s You” by Phoenix Legend Pictures.
Suspense genre films are another major mainstream. Xu Zheng’s Zhen Ledao established the “Behind the Scenes Players” sequel “Behind the Scenes Winners”, Guan Hu’s Seven Impressions were registered for “Murder of Magnolia”, Ning Hao’s Bad Monkeys were registered for “Second-hand Masterpieces” and “From 1984”, and there was a lot of collaboration. Chisumi master remakes the project of the Spanish film “The Invisible Guest”. After the sweetness of Wanhe Tianyi’s comedy “The King of Bath” last year, he set up a suspense film “The Birth of a Masterpiece” this year. Looking at the summary of the story, it feels like the Coen brothers’ “Barton Funk”.
It is worth mentioning that in 2019, the Singaporean film studios who made a lot of money from “Sadest Than Sad Story” were full, and they sounded the clarion call to attack the Chinese market, and set up two remakes from Singapore’s warm comedy. The film “Little Hands Holding Big Hands” and “Mr. Incredible”.
Of course, even if light weight prevails, there are still daring and rich film parties who choose to go upstream. Chen Sicheng, who made a lot of money during the Spring Festival, set up a science fiction film “Mozart in Outer Space”, a happy twist project “Lonely on the Moon”, and a joint project “All-band jamming”. Now, except for Chen Sicheng’s “Chinatown Detective 3” opening credits ad that clearly stated that “Mozart in Outer Space” will be released in the summer, the other two films are expected to be released next year.
In the cautious production atmosphere of domestic films, it seems that only the head director can be willful and risky to rush into the kpi of this year’s blockbuster film.