Game Development China Hong Kong, Macao and Taiwan regions of concern; super popular casual game market

Editor’s note: This article is from the micro-channel public number “Game Industry Report” (ID: CNGgame), Author: gamma data.

As a strategic partner of the China Game Industry Research Institute headed by the China Audiovisual and Digital Publishing Association, Gamma Data released the “February 2021 Mobile Game Report”.

Data display:

  • In February 2021, the actual sales revenue of China’s mobile game market was 21.198 billion yuan, a month-on-month increase of 12.24%

  • The development of games in Hong Kong, Macau and Taiwan in China is worthy of attention. The middle-hand game “New Shooting and Condor Heroes: Iron and Blood” performed well

  • The ultra-casual game market is booming, and Bytedance’s products are gaining momentum

February mobile game market size:

21.198 billion yuan, an increase of 12.24% month-on-month

Gamma data “February 2021 Mobile Game Report” (Public Account: Game Industry Report) shows: In February 2020, the actual sales revenue of China’s mobile game market was 21.198 billion yuan, an increase of 12.24% from the previous month.

Data source: Game Work Committee & Gamma Data (CNG)

Gamma data research shows: Affected by the bonus of old products’ Spring Festival activities, various old products such as “Glory of the King”, “Onmyoji” and “Benghuai 3” during the Spring Festival holiday are stimulated by holding Spring Festival activities and selling Spring Festival gift packages. Users are active and paying. At the same time, some new products represented by “Yi Nian Xiaoyao” were launched this month. Thanks to the user attention and differentiated features accumulated before the launch, they also achieved a relatively high turnover during the holiday period.

Top 10 of the current calculation list:

Slight changes, the top two continue to stabilize

In February 2021, the top two positions of “Glory of the King” and “Peace Elite” are still stable in the TOP10 mobile game ranking list. TOP10 productsThe monthly ranking changes have been relatively small in recent months. Gamma data believes that this is mainly due to the strong operation of the head products during the Spring Festival, and the advantage of the user base is used to consolidate the market position. At the same time, the top two rankings “Glory of the King” and “Peace Elite” have high popularity, and their social game attributes have also been amplified under the blessing of the holiday, forming a concentrated inflow of water.

Data source: gamma data (CNG)

Note: TOP10 mobile games are the top ten products in the gamma data game flow calculation list. The Gamma Data Game Flow Measurement List is the product flow ranking in the statistical cycle calculated by the gamma data (CNG) through research, financial reports, monitoring lists, and model building. The product flow is divided into channels such as iOS, Android, and jailbreak. The previous total turnover does not include the overseas market turnover. The data is for reference only, the same below.

MMORPG/ARPG turnover share has increased significantly

Shooting share has declined

In February 2021, the share of MMORPG/ARPG turnover has increased significantly compared to the same period last year for head products, such as “The End of the World”, “The Original God”, “Naruto”, and the new game “Shadow Blade 3” To increase. The share of shooting category has declined compared with the same period last year, mainly because the market performance of “Peace Elite” is slightly lower than that of the same period last year, but shooting category is still ranked second in the sub-category.

Data source: gamma data (CNG)

iOS channel download calculation list TOP10:

More users’ entertainment time. Casual games account for half of them

Affected by the Spring Festival holiday, a total of 5 casual games entered the list this month, accounting for half of the TOP10. This is mainly due to the fact that users have more time for entertainment during the holidays.Music activities, short videos, novels and other entertainment platforms are also channels where game purchases are more concentrated, keeping product exposure at a high level. At the same time, affected by the low user stickiness of casual games, users have touched more casual games, which has resulted in a substantial increase in the number of casual games on the list.

Data source: gamma data (CNG)

New Tour Ranking TOP5:

The overall performance is not as good as last month. The first month of differentiated new products is higher

The overall performance of this month’s new travel TOP5 is slightly weaker than last month, but some of the new products still achieved higher success. “One Thoughtful”, “Shadow Blade 3”, “Rebirth Cell” (paid download) are in style, gameplay, etc. There are obvious differences in this aspect, and it has accumulated a high degree of user attention before the official launch, which has become an important reason for its breakthrough in many new and old products.

Data source: gamma data (CNG)

Note: The above-mentioned mobile games are launched in February, and are ranked based on the domestic platform flow status 30 days after the product is launched. Products that have been launched less than 30 days ago are calculated based on their current flow status in the first month. The data comes from the gamma data mobile game flow calculation and is for reference only.

China’s mobile game market in Hong Kong, Macao and Taiwan is worthy of attention

Two new products have a turnover of over 100 million

In February, a number of new games released by mainland Chinese game companies achieved outstanding results in Hong Kong, Macau and Taiwan, and this market deserves special attention. In February 2021, three of the top 10 mobile games in Hong Kong, Macao and Taiwan regions of China are new games in 2021. The first place is the card-based mobile game “New Shooting and Carving Heroes: Legend of the Iron and Blood”, which is the agent of the middle mobile game. 》, in February, the turnover exceeded 100 million yuan. This product is the first official authorized Qun Xia mobile game of the Condor Shooting Trilogy.Novel IP fusion products have also created new adaptation ideas, integrating the characters and plots of multiple classic IPs to maximize the audience of IP products. The product will be launched in Mainland China in August 2020, and will also achieve better results after launching in Hong Kong, Macau and Taiwan, where the martial arts culture is solidly based, in 2021.

Data source: gamma data (CNG)

Remark: “New” means the latest online game in 2021

Among the TOP5 distributors’ product turnover shares in Mainland China in Hong Kong, Macao and Taiwan, China Mobile Games, with its market performance of “The Legend of the New Archer of the Condor Heroes”, ranked first in the market share in February, with turnover exceeding 100 million yuan. , The total flow is located in TOP3, and Ali Games and Chaoxiguangnian are ranked second and third. At present, relevant game companies have gained a relatively high market share by virtue of a single main product. From the perspective of the share of domestic publishers in Hong Kong, Macao and Taiwan, no game companies have formed a significant exclusive advantage in this field at this stage. In the future, domestic game companies There are also more market opportunities.

Data source: gamma data (CNG)

With the improvement of research and development capabilities, many new products have achieved results in Hong Kong, Macao and Taiwan. According to gamma statistics, the first month of the new tour launched from January 2020 to January 2021, “RO Ragnarok: New Generation “Birth” was launched in October 2020, and in the first month of its launch, it has remained at the top of the iOS best-selling list in Taiwan. In 2021, the newly launched “New Shooting and Condor Heroes: Iron and Blood” and “Three Kingdoms: Strategic Edition” have all exceeded the first month of sales. 100 million yuan, which also shows that Hong Kong, Macao and Taiwan regions also have a relatively high market capacity.

Data source: gamma data (CNG)

Remarks: Sub-new products refer to products launched from 2020.01 to 2021.01

Ultra-casual games are gaining momentum

Bytedance’s games are worthy of attention

Due to the popularity of ultra-casual games, gamma data has also strengthened the monitoring of this field. In February 2021, among the TOP5 publishers of ultra-casual games iOS download list, ByteDance’s game brand Chaoxi Guangnian ranked first in the number of iOS downloads, and the products released by Chaoxi Guangnian have good quality and quantity. Performance, a variety of products entered the TOP100 list of downloads. Overseas ultra-casual game publishers Zynga, Lion Studios, and Voodoo also account for a relatively high proportion of downloads, and the market competition in this field is relatively fierce.

Data source: gamma data (CNG)

In February 2021, the casual simulation game “Master of Emerald” released by Chaoxi Guangnian in the TOP10 ultra-casual game iOS download list topped the list. After being launched, it ranked first on the iOS download list for 15 consecutive days, and the number of active game users increased during the Spring Festival. , “Master of Emerald” is mainly based on simulated business gameplay, and through exciting and exciting gameplay such as stone selection and stone cutting, it meets the user’s points of interest.

Data source: gamma data (CNG)