As of March 25, the top five episodes on the hot list on the entire network are all ancient costume dramas, namely “Shanhe Ling”, “Jade Heart Like Jade”, “Siteng”, “Grand Song Palace Ci” and “Zui Son-in-law” .

Editor’s note: This article is from the micro-channel public number “Every time there was television” (ID: meijingyingshi), Author: Bi Yuanyuan Wenmeng Hua, Editor: Dongxing Sheng.

  • Compared with the slightly calmer period of the costume drama market in 2020, the “Shanhe Ling” in 2021 has a “good start”, so that a crowd of ancient costume dramas to be broadcast see the fiery hope of the market.

  • After “The Order of Mountains and Rivers”, “Jade Hearts Are Like Jade” and “My Son-in-Law”, the three major video platforms still have a total of 30 costume dramas to be broadcast. Among them, the reserves of Tencent Video and iQiyi costume dramas are 13 and 14 respectively.

In 2021, when tribute dramas and realism themes get together, I didn’t expect that costume dramas would be the first to usher in “Xiaoyangchun”.

According to the professional version of Maoyan, as of March 25th, the five ancient costume dramas “Shanhe Ling”, “Jade Hearts Like Jade”, “Siteng”, “Grand Song Palace Ci” and “Zui Son” have all topped the list together. The top five on the hot list.

“Zui Son” stills Picture source: Maoyan Professional Edition

In addition to the costume dramas that have been broadcast, according to incomplete statistics from the Daily Economic News reporter, there are still as many as 30 costume dramas to be broadcast on the three major video platforms. From the perspective of the production of big casts and big IPs, the big dramas are in the hands of Tencent Video; iQiyi and Youku are more inclined to sweet pet, fairy, fantasy, historical and other styles of costume dramas. Behind the crowds of costume dramas, popular celebrities such as Yang Zi, Zhang Ruoyun, Yang Mi, Di Lieba and Li Yifeng are also gearing up.

According to the “2020-2021 Drama Market Analysis Report” released by De Tavin, the interest of mainstream young audiences does not seem to be the strong love and hatred of costume dramas, and costume dramas are increasingly light weight Class idol dramas, cool dramas, or idol dramas with traditional cultural elements develop in the direction.

The costume drama ushered in “Xiaoyangchun”, squeezing into the top five in real-time popularity

According to the Maoyan Professional Edition, as of March 25, the entire networkOn the popularity list, the top five episodes of the popularity are all costume dramas, namely “Shanhe Ling”, “Jade Hearts Like Jade”, “Siteng”, “Song Gong Ci” and “Zui Son-in-law”. Among them, the real-time popularity of “Mountain River Order” is close to 6,700, and its heat peak once exceeded 9,700.

Among the performances of these five dramas, the performance of “Mountain and River Order” is the most surprising. More than 310,000 people have scored 8.6 points on Douban; “Sito,” which is not favored, has been broadcasted. Set off a wave of ratings climax, Douban score reached 7.9 points. The Douban scores of “Zuo Son” and “Jin Xin Si Yu” are 6.6 and 6.1 respectively, both above the passing line. Director Li Shaohong, Liu Tao, and Zhou Yumin’s “Da Song Gong Ci” has the production level of a historical drama, but it has been complained by the audience since it was broadcast, and the score has also fallen all the way down. It has now fallen to 3.1 points.

“Da Song Gong Ci” poster Picture source: Maoyan Professional Edition

Except for “Si Teng” and “Dong Gong Ci”, the other three dramas, Youku, Tencent Video and iQiyi accounted for one each.

In 2021, many ancient costume dramas have been quietly launched, such as “Douluo Dalu” starring Xiao Zhan and Wu Xuanyi, “Linglong” starring Zhao Jinmai and Yuan Hong, and “Shangyang” starring Zhang Ziyi and Zhou Yiwei. “Fu”, “The Wind Rises Neon Clothes” starring Gu Li Nazha and Xu Weizhou, etc. In just three months, the “New Year” of the 2021 costume drama was held up.

Picture source: Fengqi Nishang Official Weibo

According to the “2020-2021 Drama Market Analysis Report” released by De Tavin, the current mainstream young audience’s interest is no longer in the strong love and hatred of costume dramas, which is fatal to the interest-driven drama market of. This also makes the ancientPretending dramas are increasingly developing in the direction of lightweight idol dramas, cool dramas, or idol dramas with traditional cultural elements.

According to the report, there is always a demand for costume dramas. After 2021, 2022 is not a gift-giving year, and the costume drama market may have a bigger market.

30 costume dramas are about to arrive in the dual male protagonist genre or more popular

Compared with the slightly calmer period of the costume drama market in 2020, the “Shanhe Order” in 2021 has a “good start”, so that a crowd of to-be-broadcast costume dramas can see the fiery hope of the market.

According to incomplete statistics by reporters, after “Shanhe Ling”, “Brilliant Hearts Like Jade” and “Zui Son-in-law”, there are still as many as 30 costume dramas to be broadcast on the three major video platforms. Among them, the reserves of Tencent Video and iQiyi costume dramas are 13 and 14 respectively.

It is worth noting that the highly anticipated big casts and big IP’s costume dramas “Qing Zan Xing”, “Long Song Xing”, “Hao Yi Xing”, “Madam Hu Zhu”, “Mirror Two Cities”, etc. Both are in the hands of Tencent Video. From the perspective of the investment in the cast, it seems that Tencent Video has a greater chance of breaking out in the future.

However, iQiyi and Youku are more inclined to costume dramas in the styles of sweet pet, fairy, fantasy, history, etc. Youku’s “Yulouchun” and “Shangshi” are all works of Huanyu Film and Television, because they are acting as producers. . But it does not rule out that the audience will watch more of the costume dramas of the big IP, and they will prefer the relaxed, youthful, and lightweight costume drama genre.

After “Chen Qing Ling” and “Shan He Ling” became popular, many netizens ridiculed: “In the future, the two male main dramas will be called “XX Order”, the wealth code.” Interestingly, there are 30 ancient costumes to be broadcast. In the play, there are 5 titles named “Xing”, Tencent Video’s “Green Hairpin Xing”, “Long Song Xing” and “Haoyi Xing”, iQiyi’s “Li Ge Xing” and “Moon Song Xing”. Judging from the current market feedback, these dramas are highly anticipated, especially the double male lead “Hao Yi Xing”.