This article is from WeChat official account:Tencent Technology (ID: qqtech)< span class = "text-remarks">, author: Sun fact, the original title: “I know almost as big V: forensic finish post was exclaimed,” shivering “Gaochuangzuo earn more do not want to resign.”
Author｜Tencent Technology Sun Shi Editor｜Tencent Technology Shen Chong
On March 26, Beijing time, Zhihu officially went public in the United States with an issue price of US$9.5. On the day of listing, it opened at US$8.05, a 15.3% drop from the issue price; it closed at US$8.5, a 10.5% drop from the issue price. Based on the closing price, Zhihu has a market value of US$4.551 billion.
What is the value of Zhihu? The previously announced prospectus shows that as of December 31, 2020, Zhihu has accumulated 43.1 million content creators and contributed 315 million questions and answers.
For Zhihu, content creators are the so-called answerers, and they are the core assets of Zhihu, who spare no effort to support and maintain them; for ordinary users, answerers seem a little mysterious: why do they know so much? How can they answer my question? Some people have to answer several questions a day. Where do they have so much time?
In this issue of “Experience”, several Zhihu interviewers will tell about their own personal experiences: among them are doctors of medicine, but at first they played Zhihu to see the handsome little brother, and to post on Zhihu, but also to After being criticized by her husband, he started to do some popularization of medical science; there are smart TV experts living in second- and third-tier cities, who can bring goods by answering questions every month, and can earn up to 100,000 yuan; there are also full-time forensics, who like to work on it. Answering some medical questions, but he is very cautious about autopsy and other questions; at the same time, Zhihu, well-known big V Zhang Jiawei also uses his usual style,He told Tencent Technology about his mental journey as a master. At the end of the article, there will be a record of the dialogue between Tencent Technology and Zhang Jiawei… The following is the true story of Zhihu big Vs:
Speaker: Mr. R
Character profile: Forensic doctor, has answered more than 600 questions
Even if you make a lot of full-time creative work, you don’t want to quit your forensic work
As early as when Zhihu debuted in 2011, I had already heard about it. But because it was an invitation system at the time, and my major did not arouse much discussion in Zhihu, when I went to school, I was mainly addicted to the school intranet and Renren. Later, when Zhihu was completely opened in 2013, I registered, but I kept it like that. Actually, I started using it in 2014.
I just started working that year. I really like the profession of forensic medicine. This kind of love also makes me hope that everyone can know more about my profession. After all, forensic medicine has a strong sense of mystery. Because everyone doesn’t understand it, it will bring some fear or misunderstanding. In addition, I personally like to “be a good teacher”. When someone asks a question, if I know, I will I want to explain my own opinions.
In my opinion, this is not just to help others. In the process of creating in the past few years, I will also experience that it has greatly helped my personal growth, including expression skills and logical thinking skills. For example, when I create a graphic content, the process of collecting and sorting out information is a growth for me.
I still remember that in the middle of the night on December 22, 2014, I searched for “forensic medicine” for the first time in Zhihu, and wrote the first answer: “A few basic and professional questions about forensic medicine?” “. In most of the next half year, I wrote down at least 51 answers one after another, which is definitely more than this number. There are many anonymous and deleted later.
None of these answers during this timeThere are many waves that arouse. For me, they are more about letting myself find a tool to temporarily forget time and reality in my leisure time outside of work. I don’t plan anything, it’s my own serious thinking.
On August 7, 2015, I lay on the iron frame bed of the upper and lower bunk of the training unit, and wrote my first hot answer: “The victim’s death is very miserable. The family has to look at the corpse, what should I do? deal with? “.
I experienced what was very popular in the station back then: “I woke up and found a lot of likes”, “Shivering”, “Which boss turned over the brand”, all the prompt boxes are all red “… …” and “99+”.
This is a high degree of recognition! There is not only recognition for my profession and occupation, but also recognition for my attitude. One’s own value can be recognized in a short limited time, especially when the feeling is from a stranger. To be honest, this feeling of recognition, recognition, approval, and approval is simply so cool.
Many of my answers are done on the computer. If you look at the articles or answers I created, you can find that I rarely write the kind of relatively short content. They are all long articles. There are a lot of them. Quotations, including the content of the literature, screenshots, etc., so one of my answers may take several days, or even a week.
But for me, I don’t really want to treat creating content as a task. If I want to open an official account, I may have to update it at least once in two or three days, but in Zhihu, in the process of daily browsing, or what I have encountered recently, I suddenly had an inspiration. Write a thing, this kind of creation is completely from the inner thoughts. In my process of expressing this kind of expression, it is actually a process of pleasure and relaxation. There is no time limit or task limit. It is not a KPI task. Although typing words is indeed not as relaxing and happy as playing games, it is not too difficult, because it is something that I like to do in my heart.
The questions I am interested in are still related to medicine and forensics, especially those that are common sense, or medical issues that are more closely related to life. But for issues related to autopsy, especially those directly related to a specific case in reality, I am extremely cautious. I cannot express opinions on the cases that I come into contact with or social cases. This is a universal consensus between me, my colleagues and colleagues.
Especially when you have a certain influence on the Internet, this kind of remarks made can easily be regarded as a so-called expert or authoritative opinion. For forensic doctors, we need to make very detailed and a large number of clues andWith the in-depth research, the growth of experience, and the enrichment of knowledge reserves, I began to answer questions on Zhihu, and finally became more and more famous. The more and more netizens asked questions about smart TVs, they would take the initiative to invite Let me reply. I think this is a very fulfilling thing. I am willing to help others. I can use my knowledge and experience to help others very happy.
I have answered more than 1,900 questions so far, which is roughly equivalent to two to three answers a day, and the frequency is relatively high. Before 2019, I had a full-time job. Answering questions on Zhihu was just a hobby, but after 2019, I quit my job and came to run Zhihu exclusively. Answering questions, writing articles, and doing assessments on Zhihu have all become my full-time jobs. So some people see me working on Zhihu creation so often, because this is my job content.
I have done a lot of TV evaluations, including more than 20 TVs in my home, and I have evaluated more than 30 TVs in total. I still have a lot of data accumulation, including combining the content of the previous answers, I will make a database, which new models are there, which popular models, including its advantages, disadvantages, prices, and all of them on my side. There are accumulated, and there are some detailed parameter information, I have a database here.
So don’t look at some posts that are particularly long, but desk work such as data sorting is actually accumulated over the years. It is easy to quote when answering questions, and the efficiency of answering questions is relatively high.
In most cases, it takes about 5 to 10 minutes to organize information, answer questions, and attach pictures for some relatively simple questions. There are also some heavier questions that take a long time to organize and answer.
This kind of question and answer generally appears at more critical time nodes, such as 618, Double 11, and Double 12. Let me give an example, such as “What are the recommended cost-effective smart TVs in June”. This will involve a relatively big problem. From low-end, mid-end, and high-end models with high cost-effectiveness, I may To fill in, a lot of work needs to be done at this time.
Of course, such an answer will be rewarded quite impressively. Now I know that I can bring goods, and as an expert in this field, my content credibility and click volume will be relatively high. Therefore, after such an article, there will be a relatively high GMV with goods, and the income will be proportional to the time and cost of answering the question.
The amount of income is also divided into different time periods. For example, during 618, Double 11 or Chinese New Year, there are activities during this time, so the topic of smart TV will be more popular, and the volume of goods will be larger. But there are also some low seasons, such as March -5Months are actually off-season, and this kind of cargo volume is relatively small. In the off-season, there may be 40,000 to 50,000 a month, if in the peak season, 100,000 is really there. So looking at it now, Zhihu is still a very important platform for me, not only can I have a sense of accomplishment, but also give me a stable income.
I live in Jiaxing, Zhejiang, a second- and third-tier city, and this income level is very high in the local area. Of course, I also set up a studio myself, and sometimes I have to buy some equipment, and the expenses are quite high.
At present, video is a trend after all, and the public may prefer the video model. I want to do it, but I don’t have enough experience yet, but I’m really trying to do this. I’ll first accumulate some experience, including technology, but to be honest, it’s still in the trial stage.
Speaker: Mr. T
Character profile: Doctor of Communications, currently over 400 answers
The student-oriented answer is the most energy-consuming, I don’t care much about how much money you make on Zhihu
I came into contact with Zhihu when it just started its public beta, but at that time, I mainly watched it, and I didn’t watch too much. It is already 2018 when it is officially answered.
At that time, I had just returned to China and it was quite boring, so I brushed a lot and used it as to pass the time. Then I happened to see a question about the Nobel Prize. It was more technical and many people answered the question, but I think They didn’t write well, so I was eager to try and wrote it myself.
In addition, there is a big background in China in mid-2019, that is, 5G has begun to be applied on a large scale, and many people have begun to talk about 5G. This topic is also very hot, and I am also engaged in communications, so I can catch up with this. A tuyere.
Of course, the first time I answered, the rate of likes was not very high. Then I participated in a “Ten Questions Internet” event, and then I was selected by the host of this event as an excellent answer. My answer is The child has become a hot item, which is several orders of magnitude higher than the previous popularity.
After creating the first hit, my biggest feeling is that I have a sense of accomplishment, because the text I wrote has been recognized by many people, and many people will be willing to communicate with you because of this answer. For me, it’s quite exciting.
So from there on, I was a little addicted to answering questions on Zhihu. It was out of control. You can see that I have answered more than 400 questions this year. In fact, the actual number should be multiplied by 2 and I have to answer almost every day. One or two questions. I answer questions so frequently, I’m not worried about my tutor saying that I’m not doing my job properly. Anyway, my big tutor doesn’t know my Zhihu account, and my little tutor supports me, because my normal topics and research projects are not delayed. The little tutor thinks that it is a good thing to be able to let many people see what I have learned, which is equivalent to publicizing what I am doing.
After all, I’m technical, so I prefer to write longer technical analysis answers. Sometimes it takes a day. The longest I have written is 5 days to 1 week. Some are for elementary and middle school students. Popular science answers, for example, I have answered a question about the changes of the four seasons before, and that question requires a lot of information. Although I have learned this knowledge point, the answer itself needs to be very rigorous, especially for students and children. Don’t make mistakes, so it is equivalent to reviewing all the knowledge and converting it into other languages to ensure that it is true and reliable. It’s pretty difficult.
But these are my hobbies, and I don’t want to consider answering questions in Zhihu as a task. Now, in most cases, I answer only if I want to answer, and I don’t want to answer questions, even if hundreds of people invite me. Will not answer either.
In addition, if it is particularly busy, I will definitely shorten the time on Zhihu a little bit, but because I prefer the atmosphere and environment of Zhihu, I may always put a lot of energy into it.
I also have some income on Zhihu, and sometimes I will accept some special invitations from the brand. For example, the brand has issued a paper, but they hope that this paper can be popularized by the public, and they may not be able to do it themselves. So I hope others can do this kind of thing, and sometimes I will do this kind of content.
But I don’t care much about how much money I make on Zhihu. There are better ones, but I can find a lot of friends, because many of my offline friends are known from Zhihu, and I’m with some of them. People also have more in-depth work cooperation, so I regard it as an interest community.
Speaker: Ms. G
Character profile: Doctor of Medicine, has answered 336 times in Zhihu
I first saw that it was aimed at the handsome little brother, and I posted a post forIt is to say more things that are beneficial to the people. He has been teaching me this way for so many years. So later, I started to add some popular science content about oral health science and professional knowledge.
But until now, I have never regarded Dazhihu as a very task-oriented thing. I only answered when I was interested, and most of my answers were very short. I often saw interesting questions and inspirations. Here, just answer it, it may take no more than two minutes at most. I didn’t take it as a responsibility or something that made me uncomfortable. I wrote it when I was happy, and I didn’t write it when I was unhappy.
I occasionally do some desk work, but I am a very lazy person. I don’t know how to collect and organize data specifically for a post. The content of my answers is basically controlled within my abilities. . If there are really one or two points to look at the information, I might look at it. If it is a problem that requires me to consult a lot of literature, I will not do it. Therefore, I am generally playing on Zhihu, and don’t want to make it a work outside of work.
I also admire some knowledgeable answerers. I learned a lot from these answerers when I was diving. I have started to make videos in the past year or two. This is a completely new field for me. I have read some of the answers to the main posts, but I don’t know how they make videos. I also really like the outlook on life of some of them.
Now I know that it is popular to write novels. I like to read it, but I don’t have the ability to write. Some people might think that I have a high degree of education, but I am a very uneducated person. I don’t have much writing, but I am relatively strong in math, physics and chemistry. Writing novels still requires a certain degree of cultural literacy, and I may not be good at it.
In 2020, I started to do video science popularization. The videos and the answers are still different. It still feels missionary to me. Keep doing it, and indeed I have seen it. The video I made can be useful to others. I think this thing is mutual. If you do something that no one sees, you don’t think it is good for others, and gradually you lose motivation. When you recorded something, many people felt that it really helped them. For example, when I made a popular science video during the epidemic, some people looked back and thanked me, saying that because of my video, he learned a lot, just like seeing patients. The sense of accomplishment doubled. Later, in the video part, I also signed a contract with Zhihu. Zhihu will equip me with a video team and pay me a salary, but it belongs to the level of soy sauce. If I want to make money on the Internet, it can exceed my own income, but I still touch advertising very carefully. It may be my prejudice. I always feel that once I advertise, it becomes doing things for money and doing things for money. What I say and what I do may turn into an unintentional task, which makes me lose interest in this matter.
But I alsoNot completely rejecting advertising, I may recommend some brands and products that I would like to Amway without giving me money, but the brand I was looking at did not find me, and when I found my brand, I looked down on it, so I think this thing is the same as falling in love, it depends on fate. At the moment, I don’t need to do anything to make my online activities boring for income. In my current state, I just play on Zhihu. When I want to write, I write some medical science popularization and complete some popular science videos at the same time. It’s a perfect state for me, and I can earn some extra money by talking about meaningful content.
Attached record of Tencent Technology Dialogue with Zhang Jiawei: If you don’t want to work, and if you have procrastination, then go to Zhihu and answer a question
Character profile: freelance writer, has answered more than 3700 times in Zhihu, mainly involved in NBA, football and other fields
Tencent Technology: When did you start to contact Zhihu? Was it primarily for seeing or answering at first?
Zhang Jiawei: Knowing that when I started, a friend asked me to play. At that time, I just thought it was a place to communicate knowledge and speak freely. After seeing it, I answered.
Tencent Technology: Do you remember the first time you answered the question on Zhihu? After answering the first time, do you have a sense of accomplishment?
Zhang Jiawei: The first question answered was in the summer of 2011, and the title was “Why is there such a saying “Compared to Borges, Marquez is an idiot”? “Because the Borges and García Márquez involved in the question are both authors I like, I have the idea of answering. But I can’t talk about the sense of accomplishment after answering, but more like “Ah, what I want to say” Up. “
Tencent Technology: What is the frequency of answering on Zhihu now? What kind of questions will attract you to answer more? Which areas are you most interested in?
Zhang Jiawei: I’ll open it and take a look. The frequency of answers depends on the situation, but is actually related to the density of my work. For example, between work, procrastination, do not want to do business, “then I go to answer a question”, this is actually relaxing, but also can coax myself to say that I am not doing business properly, “I am using my brain to answer the question seriously.”
For answering, I basically open the list of questions that have invited me to answer, and exclude those that have been answered and ignored. There are still more than 30,000 invited questions. Looking from the top down, I think which question makes me feel ” I’m not sleepy when I talk about this”, just go and talk about it.
Tencent Technology: What kind of past experiences do you think are helpful to answering questions on Zhihu? What kind of help is it? What are your advantages as a master? Do you have any shortcomings that you think?
Zhang Jiawei: I am a freelance writer myself. I like to read all kinds of things. I have lived in places with different cultural backgrounds, so I can understand various things in various fields, which is barely helpful.
Tencent Technology: What is the motivation to support your high-frequency answers now? You are excellent on Zhihu, do you have any other gains on Zhihu? Who is the answer that I admire? In addition to answering, what are the areas that you would like to look at?
Answer: Basically all the answers come from invitations, basically based on the idea of ”I was invited by others, it is best not to disappoint.” Of course, as mentioned above, there is also “Come on during work breaks. Anyway, answer a question.” It’s not a bad job.”
Other gains are: I have met a lot of like-minded friends; even some friends whom I met before but were unable to contact for a while, also reunited on Zhihu.
Tencent Technology: What do you do before answering each time? How long does it take for desk work such as data statistics and data query? You often answer questions like NBA. Every time there are many animations, will it increase the cost of work? How did you find these materials so quickly?
Answer: The questions that are usually answered are naturally of interest to me, so when I read the question and have the desire to answer, I can think of a rough outline of the answer; as I write it, some new ideas come up. , I feel that there are details that need to be added. Some things seem to be circling in my memory. I feel that I have seen relevant content where I am, so I will check the information to confirm. The figure is generally supplementary to illustrate the nature. It’s not difficult to make GIFs yourself.
Tencent Technology: Your answer is mostly pictures and texts, and you are currently making videos. What are your considerations? What are your feelings and plans in this regard?
Answer: Text is a language symbol, which is longer than description; image is a more intuitive visual display; video can provide sound, image and text information at the same time. Some content, using words and images to describe, seems to be stretched, and it is more intuitive to use video.