This article is from WeChat official account:New Weekly (ID: new-weekly) , author: Godot, title figure from: vision China
A trendy blogger said: “Don’t hesitate to manage financial items. Collect them for a few years and change them to a big G.” But, is there such a good thing in the world? /”Trend Partners”
At present, the “myth of rich wealth” of the building block bear continues, and the premium is getting more and more outrageous, but people in the circle naturally know that the “hot” of the building block bear is indispensable to the operation of the dark box.
The young people who have finished speculating on the fund are beginning to speculate on “bears.”
Ordinary people are still playing Bubble Mart and anime figures. Trendy people have flooded into the high-end games of the tide-building block bears ranging from thousands to hundreds of thousands of dollars apiece. In 2020, riding on the east wind of “The Rise of Trendy Play”, the building block bear that originally belonged to a small circle became the “standard of trendy people” on social platforms overnight.
The building block bear is much more than a “toy”. Its investment attributes quickly attracted professional scalpers and outsiders. These teddy bears, which have co-branded the strongest IP in the universe, can double their price within a month when they are craziest. Even the shoe dealers and teachers have all transformed and joined the “fried bear” camp.
However, like the stock market, the investment market is also a place to tell stories. The more stories are told, the lie becomes the truth. At the moment, the “myth of rich wealth” of the building block bear continues, and the premium is getting more and more outrageous, but people in the circle naturally know that the “hot” of the building block bear is indispensable to the operation of the dark box.
The “myth of rich wealth” of the building block bear continues, and the premium is getting more and more outrageous. /”Trend Partners”
The trendy star can be said to be the “enlightenment teacher” of the domestic block bear players. In 2003, the 23-year-old Edison Edison × Pepsi Be@rbrick, as the spokesperson of Pepsi, designed Edison × Pepsi Be@rbrick. When it was released in Hong Kong, the scene was very hot. In addition, in the home video posted by Luo Zhixiang, his building block bear almost occupied the entire house.
But the ambition of the building block bear does not stop at the street fashion culture.
In 2007, the building block bear sponsored the Hong Kong Blood Cancer Foundation to hold a charity auction event, and mobilized a series of luxury brands to launch a limited edition building block bear, including Chanel, Cartier, Hermès and other top brands in the luxury goods industry. In the event, a 1000% size Chanel brick bear was sold at a price of 460,000 Hong Kong dollars.
The linkage with luxury goods has opened up the building block bear and high societyThe relationship. No one dares to sneer at the value of this toy figure.
How expensive is the brick bear? Selling one piece can make up most of the store’s revenue for a whole day. /”Trend Partners”
In 2008, the 1000% size brick bear designed by Chinese artist Yue Minjun for the brick bear sold for £126,000 (approximately RMB 1.2 million)< /span> The sky-high price. This gives the building block bear enough confidence to haunt all major auction houses as an “art investment product”.
The relationship between the building block bear and the music circle is getting closer, from the British band “Sex Pistol” and “Oasis” to superstars such as Michael Jackson.
As the IP expansion road of Jengmuxiong gets wider and wider, the surprises that players get from it are getting bigger and bigger-your beloved certain character, certain celebrity, certain brand, it is possible at any time Become a new member of the Jenga Bear family.
The bear of 1000% size and special material is the favorite of collectors. /”Trend Partners”
Compared with traditional figures, the circle of Jenga Bear is more open and diverse. Because the figure is limited to anime characters, if you are not a fan of a certain anime, then you must have no feeling for its series of toys. But the building block bear is different. It is just a “medium” in itself, which can play endless roles and win fans in different circles.
Even the “predecessor” Lego was inspired by the building block bear and opened a new business idea of cross-border linkage.
Sarah Andelman, the owner of the legendary buyer store Colette, is “a canvas for conveying creativity”, with “fixed specifications”, “but always conveying different art.”
It is this kind of strong plasticity and malleability that makes this building block bear, which originally had no body, become the trend itself, and let fans “chop their hands” infinitely.
Jengmu Bear, a new type of investment for young people?
Following sneakers, the building block bear has become a “new landmark” for young people’s trend investment.
Opening the Little Red Book and Station B, more and more bloggers are sharing the “cash-out cheats” of Block Bear. The titles of “cash out a million” and “cash out an apartment” make people tempted.
The building block bear has become a “new landmark” for young people to invest in fashion. /Little Red Book
We media blogger Da Kui said in an interview that the building block bear he bought in 2008 for 3,200 yuan has risen to more than 40,000 yuan this year, which has appreciated more than ten times. In a short period of time, there were also many cases where the price of building blocks doubled.
The 20-year-old station B blogger Toast also said that the building block bear has become her latest financial product. Since entering the pit in May 2020, in less than a year so far, she has spent about 60,000 yuan on the “bear”. The toast-shaped volumetric wooden bear is a product that is “sucked by sales”. She can sell the inventory while buying new ones. The good circulation and the potential for value preservation of the building block bear can keep her hobby running.
Introduction to Da Kui, 200The purchase process is complicated, and it is necessary to draw lots online and then go to Japan to pick up the goods. However, the winning rate of users in China is extremely low. The parent company of Jimk Bear is also quite clever in marketing. Like all high-end brands, Jengmuxiong’s attitude is high and cold, and hunger marketing is very easy.
After booking on the official website, the delivery time of the building block bear is about 6 months. This long time difference creates an impression for consumers that the building block bear is not an ordinary toy “on call”, only through After a long wait, consumers can meet with it; in addition, the company never “reproduces”, all products are only this batch, “Once missed, they will never be again”, and this is also an important prerequisite for value preservation.
MedicomToy, the parent company of Jengmu Bear, is also quite clever in marketing methods.
The limited sales channels of building block bears have also exacerbated the situation of “a bear is hard to find”. At present, the mainstream purchase channels for building block bears in China are divided into three types: official website reservations, private dealers and trendy goods platforms.
The official website reservation seems straightforward, but the process is complicated. It not only has to increase import taxes, but also has to wait for a long international logistics, which is extremely troublesome for return and exchange. Therefore, distributors and trendy goods platforms have become consumers’ first choice.
The supply is less than demand, so the trafficker teachers see hope.
Adhering to the principle of “seeking profit”, many shoe dealers have changed their careers in 2020 and joined the army of “fried bears”. However, where the traffickers intervene, the arena becomes complicated. The dark side of the bear ring gradually began to appear.
“Fried a bear to buy a house”? You really think too much
“Don’t hesitate to buy a single item of wealth management, change to a big G for a few years.” (Big G: Mercedes-Benz G-class series models) Famous trend blog The main teacher Jin once introduced the investment potential of Block Bear in this video.
Mr. Jin, a well-known trend blogger, once introduced the investment potential of the building block bear in the video. /B Station@靳老师想开了
It sounds like a “big profit” business. However, the water in the investment circle has always been very deep. Is the building block bear an exception?
In fact, as long as you swipe in the comment area of major social platforms, we will find that many young people who temporarily enter the pit and want to resell the building block bear have experienced a common dilemma-the building block bear’s “Circulation” is not as good as the legend.
In the secondary market, the problem that players encounter most is “defects affect shots.” Teacher Da Kui, who has been in the circle for more than ten years, revealed that when he reselled the 1000% size brick bear, he had encountered difficulty in shooting many times. This is because the craftsmanship of the building block bear is very general, even if you don’t open the package or use it, it is difficult to avoid the “factory defects” that bears.
Because of one or two flaws, the value of a bear can fall by hundreds or even thousands of dollars.
Toast describes the express box as the “identity card” of the building block bear, which is very important to prove the bear’s identity. /B站@吃to司不預丝
What’s even more crazier is that the current trading circle not only has requirements for “bears”, but even the packaging boxes and express boxes of bears are extremely harsh. Da Kui Tucao, once he dropped the building block bear’s express box (commonly known as “coffee box”) in the corridor, As a result, he was taken away by the uncle next door and sold as a waste product. This small mistake caused his building block bear’s value to plummet, and he lost thousands of dollars.
Toast described the courier box as the “ID card” of the building block bear.