At present, four rounds of financing have been completed, and the valuation is between 8.5 billion yuan and 10 billion yuan.
Editor’s note: This article from the interface News, author: Wu Yung, Edit: Zan Hui Fang < /span>.
Picture source: Aunt Qian
Aunt Qian, who was going to be listed in February, has now received more new news.
According to a “Bloomberg” report on March 31, people familiar with the matter disclosed that Aunt Qian will conduct an IPO in Hong Kong as soon as this year, and plans to raise 400 million to 500 million US dollars (about 3.12 billion to 3.9 billion Hong Kong dollars). It is reported that Aunt Qian also plans to raise 2 billion yuan in a round of financing before the IPO, so that its valuation can be further increased to a maximum of 25 billion yuan.
For the listing, an insider of Aunt Qian told Jiemian News that the direction of the listing is clear, but the timetable has not yet been announced. But whether it will be listed in Hong Kong within this year, the insider said at present, “It is not likely to be based on time. We have not received anything to prepare (list).”
Aunt Qian is a chain brand of Guangzhou Aunt Qian Agricultural Co., Ltd. It was born in 2012 with the business philosophy of “not selling overnight meat”. In addition to fresh ingredients, the small-area store format, Nissin’s sales model, and not a lot of SKUs have allowed Aunt Qian to control the cost of rent and staff required in the store.
In the past three years, the community’s fresh food store brand has developed rapidly, with more than 3,000 stores nationwide, and it has also won the favor of a lot of capital.
In June 2017, Aunt Qian completed the A round of financing, and the investor was Qicheng Capital; in May and July 2018, Aunt Qian received round B and C rounds of financing. Investors included Hongzhang Capital and Gao Rong Capital and Qicheng Capital; By the end of 2019, Qian Auntie had once again received nearly 1 billion yuan in Series D financing, led by Cornerstone Capital, and the old shareholder Qicheng Capital once again pursued investment in this financing.
So far, Aunt Qian’s valuation has reached between 8.5 billion yuan and 10 billion yuan.
Frequent financingNext, the rumor of Aunt Qian’s listing does not seem surprising. And capital as a backing is also an important boost to the rapid expansion of Qian Auntie’s store.
It’s just that, behind the high-profile expansion of the store, it is hard not to face the hidden worries of too dense stores. Up to now, two-thirds of Aunt Qian’s stores (about 2,000) are located in the Guangdong market in the base camp.
In addition to facing the problem of store density, how to break through the competition and gain profit is also a topic that Aunt Qian will work hard to deal with next.
Because the fierce competition in the freshly-needed consumer market has long been one after another.
According to data from an enterprise information platform, there are currently 16,000 fresh food e-commerce-related companies in China. Guangdong Province ranks first with more than 3,800, and Jiangsu and Shandong rank second and third. In 2019, related companies registered 4,093, a year-on-year increase of 17.4%; the number of registrations in August 2020 reached 3,512, a year-on-year increase of 34.5%