This article is from WeChat official account: Ai Faner (ID: ifanr) , author: Zhou Yu, the original title: “how to sell the cottage AirPods profits? He earned $140,000 on Instagram Day”
True wireless earphones can be regarded as one of the hottest digital products in recent years. Whether it is from a microscopic point of view, how users feel wearing them, or the development of the market, they all present a thriving trend.
However, the more popular the market is, the more complicated the market becomes. As the benchmark product in this market, AirPods, its counterfeit products have emerged in an endless stream in recent years. We also talked about how to identify genuine and imitation products and the situation in the counterfeit market.
So, how profitable is the copycat AirPods? Bloomberg’s recent report by the data agency Ghost Data team gives a relatively clear data. A businessman who sells copycat AirPods products on Instagram earns within a day It’s $140,000.
This is still just a drop in the entire copycat market, and the real data may far exceed our imagination.
1. Selling “Apple Original AirPods” on Instagram, earning US$140,000 per day
According to a survey conducted by the data organization Ghost Data team, social media such as Instagram have become the main sales channels for copycat AirPods. Copycat dealers generally post through multiple accounts in order to reach more people.
In these posts, fake AirPods are generally referred to as “original Apple products”, attracting consumers who do not know the truth to buy. Even if they know that they are fakes, the price that is nearly 10 times the difference from the genuine ones can attract some consumers. .
The AirPods series are the most popular among the so-called original Apple products. The authentic AirPods Pro is priced at US$249 on Apple’s official website, and you can get the goods on Instagram for only US$25.
Moreover, these accounts will be updated with the update of Apple products. Last year, when Apple launched MagSafe chargers, fake products soon became available on the market, and the price gap between genuine products and counterfeit products was huge.
The price of the MagSafe charger on Apple’s official website is $39, and the copycat version is only $5.5. Followed by some Apple’s charging cables, charging heads and other products.
Unlike domestic knockoff products delivered through Alipay and WeChat channels, the widely accepted transaction method for knockoff dealers in social media channels such as Instagram is bank transfer or credit card payment.
You may wonder how many people will buy fake AirPods Pro or be deceived by the so-called “Original Apple Products” post in 2021. The actual data is far beyond imagination.
Ghost Data monitored 163 distributors of fake Apple products on Instagram from February 8th to March 8th. One of them made $140,000 in just one day. This was only through HSBC. The proceeds from remittances do not include the credit card portion.
This kind of original Apple content on Instagram is also very popular. The study pointed out that some copycat sellers uploaded more than 50,000 posts last year and received about 600,000 likes and comments.
I would like to remind everyone to try not to buy fake Apple products. Although Apple’s monitoring of the supply chain is not as strong as it used to be, and new product information like the iPhone is constantly exposed, workers must secretly monitor the supply chain manufacturers. It is almost impossible to steal a lot of original products for sale.
Moreover, these counterfeit products often have certain security risks. Data analysis consultant Stroppa said that his interest in counterfeit Apple products comes from the personal experience of friends around him. Stroppa exploded when borrowing a friend’s Apple charger.
After inquiring, I found out that my friend had purchased “original Apple products” on Instagram, and when they were about to pursue the responsibility, they found that the seller had disappeared and could not be contacted.
This is still the charger, if it’s the more private AirPods Pro,The earphones worn on the ears exploded, and the impact can be great.
Social media platform accountability is often more difficult than the real environment, and merchants’ after-sales and reputation cannot be guaranteed. For platforms like Instagram, copycat product sellers are cancerous, and they will reduce consumers’ trust in the platform. Damage the commercial development of the platform.
Facebook also stated that selling counterfeit Apple products violated the rules of the platform, and they will further process the content of related posts and accounts.
For Apple, the loss is even greater. In the event of a safety incident, the consumer will definitely be the first to contact Apple. After all, the so-called “Apple original AirPods” are somewhat confusing, in order to keep consumers interested in AirPods For the trust of the series of products, Apple obviously has to spend a lot of energy to investigate and collect evidence and give feedback to the public.
Second, social media is the “train station” of the Internet era
Counterfeit dealers use Instagram and other social media to sell products. On the one hand, social media attracts a lot of attention, and secondly, social media is relatively concealed. At the same time, the huge daily profit of US$140,000 also drives some people to ignore risks. One after another.
There is a similar situation in China. Weibo was one of the hardest hit areas before. I used to find someone posting a bunch of inexplicable Martian posts in the comment section of popular Weibo. Click on the user’s personal Weibo It turns out that it was driving pornographic videos and prompting people to pay for them.