The total sales of Mavericks in Q1 this year are nearly 150,000 units, an increase of 2.7 times over the same period last year.
Today, Mavericks Electric launched 10 strategic products including GOVA F0, GOVA C0, Mavericks electric scooters at the 2021 global new product strategy conference, marking the initial completion of its full product matrix upgrade.
At the same time, Li Yan, CEO of Mavericks Electric, announced that the company has entered the “NIU2.0” era, and will comprehensively upgrade the network, power, intelligence, and products, and promote the multi-level layout of the global market, with annual sales of 6 million units as the strategy the goal.
Specifically, in terms of network, Mavericks Electric will accelerate the construction of a network 2.0 covering the global market with 10,000+ stores nationwide and 1,000+ stores worldwide, and expand consumption growth in the sinking market.
In terms of power, Mavericks will use NIU INSPIRE intelligent technology to complete the big data closed loop from product data to cloud services, storage analysis, and vehicle feedback, upgrade the 7th generation of AI-powered lithium battery system technology, and use five-dimensional dynamic perception algorithms , To achieve a more accurate SOC battery life algorithm, a more rigorous charge and discharge cycle and a more scientific FOC power output. At the same time, Mavericks Electric also applies automotive-grade electronic communication CAN BUS and a more powerful mid-mounted motor to RQiPro products, with a speed of up to 160km/h.
In terms of intelligence, Mavericks has upgraded the faster 5G+ communication module, and for the first time applied the “mobile phone projection” technology to the instrument of a two-wheel electric vehicle, realizing dual linkage of smart screens and “0” manual intervention. OTA air upgrade 2.0, etc., relying on big data to improve the convenience and practicality of smart technology landing.
In terms of new products, GOVA F0 fully envelops the body with a knife-cut line design, three-body headlights, and is equipped with a new generation of ultra-light and low-temperature resistant lithium batteries. The cruising range is increased by 25% in low temperature environments, and the theoretical cruising range can reach 60km. GOVA F0’s carbon structure steel frame, daytime running lights and matrix taillight combination, motorcycle-grade shock-absorbing braking can provide safer driving protection. Currently, GOVA F0 has been exclusively launched on JD.com. The pre-sale price is 2699 yuan, which can be reduced to 2099 yuan after receiving the coupon.
Source: Mavericks Electric
In addition to two-wheeled electric vehicles, Mavericks Electric also launched an electric scooter this time, equipped with the 7th generation AI-powered lithium battery system technology, equipped with Ruidian TM active energy recovery system, and a battery life of up to 50km.
Mavericks Electric CIO Hu Yilin mentioned that handling stability is particularly important for scooters. For this reason, the Mavericks electric scooter adopts a 54cm wide handlebar design, widens the pedal to 17cm, uses a 9.5 inch x 2.5 inch custom ultra-wide tubeless tire, has a stronger grip, and uses a 75° head tube angle to ensure stability Driving experience. At the same time, the Mavericks electric scooter is also equipped with a low-center-of-gravity battery layout and a classic rear-wheel drive layout, providing a racing-level control experience. In addition, the Mavericks electric scooter can be folded to work, put into the car, and enter the subway.
According to official data, the total sales volume of Mavericks in Q1 this year is nearly 150,000 units, an increase of 2.7 times over the same period last year. The sales volume in the Chinese market has increased by 321.5% year-on-year, which is still a pillar business. Xiaoniu Electric said that they will further optimize the product line in the future, with a more refined product matrix, to meet the travel needs of different application scenarios such as short-term travel, urban commuting, cycling and fun, and to achieve multi-market coverage of each category.
