Why so far few people try to “double female lead drama”?
Editor’s note: This article is from the WeChat public account “Entertainment Unicorn” (ID: yuledujiaoshou), author: Ah Po.
During the hot airing period of “Living Family”, Qiu Dongna, played by Wen Qi, was “one na three naughty”. In addition to the male protagonist Gu Fei, he was also dragged to the CP with female boss Cheng Fanyang and female colleague Li Chuning, “i The double heroines of “Lily” like to be frantically tempted by the personnel, and seek a new way of “nacking” for the content of the “double heroine” that they lack.
A few days ago, Xuan Lu, who played the part of Jiang Weili in “Chen Qing Ling”, posted a post on social platforms, saying that seeing more and more “double male protagonists” in the script develop beyond expectations, the heroine appeared instead. He doesn’t fit in well, and hopes that even when the screenwriter describes the relationship between the two male characters, he can also think more of the female characters, and the female characters can be matched to everyone’s joy. This argument has also been supported by many netizens.
There is a clear gap in the “double female lead drama” of the female group CP, and the audience is also eagerly calling for it. Actresses can often get considerable traffic from a small number of existing double female lead dramas, but why is it so rare? Anyone try? After many investigations, we seem to have found some reasons.
In the first year of the female theme, the “Double Female Leading Drama” was broken?
Before the survey of proxy filming in 2020 or more than 100 double-male lead dramas that were nicknamed “Dangai 101”, in the 2019 market survey, it was also because of the leading film and television companies that led to “female group dramas”. The upsurge caused a wave of audience expectations for the dual female lead drama.
Including “Twenty Not Confused” and “Thirty” by Ningmeng Pictures, “He Doesn’t Love You That” and “Golden Years” by Xinli Media, and “Double Mirror” and “Heirloom” by Huanyu Film and Television “Jade House Spring”, “Positive Youth” and “The Ideal Life of Love” produced by Tencent Pictures, “Who Says I Can’t Get Married” by Xingge Media, “Amazing Girl” produced by Xiaotangren Pictures, etc. Most of the above are the works that have been broadcast from 2020 to the present, and a few are the works to be broadcast in the later stages.
After these works were broadcast, many netizens found that the situation seemed different from what they imagined.
“Most of the female protagonists of the female group drama seem to have a good relationship on the surface. After a few episodes, they found that either each had a ghost or everyone had their own way. It is not impossible to hardly use CP, However, you can rely on the fan’s own imagination or a good impression of certain two actors, but if you only rely on the current domestic dramasThe story itself, to be honest, is still a bit disappointing. “Female theme drama and female CP lover Zhong Yuan said that he still shouldn’t expect too much.
At the end of December 2020, a number of film and television dramas with dual female protagonists were staged. Three of the more popular TV dramas are “Golden Years”, “Amazing Girl” and “The Wind”, which are all on the first-line TV. Golden file. However, according to the score trend of Douban, the first two works that had a louder volume and scored more than 7 points before the start of the broadcast, the word-of-mouth trend declined in the plot dispute, and the final score was less than 7 points. The trend rose when the score was less than 7 points, and it counterattacked to more than 8 points in the 2 months after the end.
As a TV series audience facing both channels on the Taiwan and Internet, the content will be evaluated by a wider audience, and the result of the decline in word-of-mouth trend is naturally unsatisfactory. However, Yi Xuan Hongzhen, a third-party marketing company that has served various dramas and artist projects for a long time, believes that many actresses hope to try the feasibility of dual female lead dramas after the continuous explosion of double male lead dramas. The several dramas launched with “double heroines” as a selling point seem to have not been recognized in content, or the audience is not wide enough, but regardless of the reputation of the drama, the actors of the role of “double heroines” now seem to be At least it is beneficial.
The “Double Heroines” is open for business, taking off earlier than the “Double Female Leads”
In 2021, the film and television drama market will enter the stage of a virtuous circle of actors “CP bundling”.
Based on her own experience in the planning and trading of artists, Hong Zhen believes that Liu Shishi and Ni Ni’s “writing poems for Ni” is a curatorial limit to the drama “The Golden Years” from the beginning to the end. CP.
(Liu Shishi and Ni Ni’s twin blockbusters appear on the cover of “Jia Ren” magazine)
From her point of view, this pair of CPs first appeared on the red carpet of the Golden Rooster Awards on November 23, 2019. Liu Shishi’s white mermaid dress is not convenient for fixed-point photography, and Ni Ni next to him is considerate at the critical moment. Dress up skirt, costume one for the nightBlack and white, the appearance is soft and cool, and the mutual help between female stars is loved by netizens. The two confirmed that the film and television series “The Golden Years” adapted from Yishu’s novel was officially announced on April 26, 2020. The general actors will determine the project selection within half a year before the project starts, and the timing and opportunities are consistent. Including the year before the broadcast, it is common for the two to cue each other in fashion events, shoot together in magazines, and jointly appear on hot searches.
“Let’s put aside the “CP blood-sucking theory” that fans say. This kind of double heroine drama may not achieve the expected effect if the public praise, if the actors themselves can attract more fans, they will not lose money.” Hong Zhen I think it’s especially like the drama “Amazing Girl”, the plot ended in controversy, but Li Yitong and Jin Chen’s “Jin Tong Jade Girl” still attracted a lot of core fan base, this core fan’s stickiness to CP and the two actors Very high, it is a rare thing for actors who have always had more popularity than their core fans.
Also gaining core fans are Xu Lu and Wen Yongshan who play Gu Xiaomeng and Li Ningyu in “The Wind”. According to the public opinion monitoring observation of “The Wind” by De Tavin, “Lily” is the time when the drama is discussed in the public forum. Highly mentioned tags, among many closely related and highly mentioned tags, there is Wen Yongshan who plays Li Ningyu. After the broadcast of “The Wind”, Wen Yongshan, whose awareness has increased, was shocked in the Lunar New Year movie “Detective Chinatown 3”. During the two works, she has been on the hot search several times and has become its hot spot in recent years.
In fact, the previous hit drama “Sito” held an offline media appreciation banquet in Beijing. Because the host and the host had the same frame and the host and the host had a great time, it was nicknamed a “wedding banquet” by fans. On the same day in Shanghai, the creative team of “The Wind” also reunited with the two female lead actors for the first time after the drama was broadcast. The next day, the two actresses Wen Yongshan and Xu Lu immediately staged a gorgeous comeback on the Weibo star power list, and they soared to each other. The top two on the Hong Kong and Taiwan rankings and the mainland rankings. What’s interesting is that it can be observed on the daily list of star power list that the top six are all actors who rely on CP topics to get high popularity.
In the Weibo Super Talk CP list, in recent years, three pairs of domestically produced double heroine CPs have ranked among the top ten. In “Strategy of Yanxi Palace”, Wei Yingluo × Fu Cha Rongyin’s “Linghou CP”, “Amazing “Girls” double heroine Li Yitong x Jin Chen’s “Jin Tong Yu Girl”, “The Wind” in “The Wind” by Gu Xiaomeng x Li Ningyu’s “Jade Dream CP”. Judging from this situation, the “double female lead drama” in 2020 may not be considered a “breakdown.”
The demand is urgent, and the market cuts supply. Why can’t the red line of “double female protagonists” be reached?
The enthusiasm for the dual heroine CP can also skyrocket. Then there will be “i Baihe” audiences who are desperate for such works, and the actor Xuan Lu made “suggestion” to the screenwriter on the Internet?
Wu Yao, a teacher and screenwriter at the School of Drama and Art of Communication University of China, said, “When screenwriters are characters, they sometimes make some advantages and disadvantages in order to make the characters more three-dimensional. Many screenwriters often increase the defects of male characters. Some shortcomings that make the character’s charm not drop but rise, but once a defect is made for a female character, it often adds some flaws that consume the charm of the character or even fatal. Especially for female screenwriters, in order to prove that they understand women better, On the contrary, it is easy to use too much force and do it unrealistically.”
Some netizens once attributed the natural unfriendly behavior of such drama creators to female characters as “structural misogyny”, the habitual thinking cultivated in the patriarchal society for a long time, and most of the creators did not even know it. . For example, in “Thirty Only”, Lin has the role of “tool man Xiaosan”. She has indeed become a hot topic of discussion on the Internet during the second half of the show, but she herself is “tea-like”. The authenticity cannot be verified.
Miao Jiang, who is engaged in planning work in the screenwriting studio, said that whether some female characters need “tea sex” has often become a big issue in the communication between her and the screenwriter. “Sometimes the screenwriter will use her own environment as the role environment. Based on your own environment, you may make conclusions like “There is no pure friendship between men and women” and “It is easy for female friends to break the relationship due to the intervention of the opposite sex” based on their own environment, which can be used as a reference for the character. Said that this situation does not exist, but on the one hand, this is not the only available relationship environment. On the other hand, I still hope that film and television creation can output more values that can provide the public with positive guidance.”
“It seems that female characters cannot have other personal desires outside of men and families for a long time. I think this is very deformed.” Jia Dongyan, the screenwriter of the TV series “The Wind”, told reporters that he has observed domestic production in the past ten years. In fact, there are not many popular female characters in the drama market. In addition to Li Ningyu and Gu Xiaomeng, netizens also praise the heroine of “Siteng” and Zhao Jian in “The Youngsters of the Song Dynasty”. They are very selfish and “queen”. In fact, the role is to realize that the role is truly an “independent woman”.
Miao Jiang also said that in her observations, the image of the “big heroine” in the popular domestic drama has begun to learn to be strong from some traditional film and television dramas and novels who have been weak since childhood but have experienced various hardships. The “growth-type heroine” transforms into a “queen-type heroine” who can face one’s own desires and has a clear purpose from the beginning is a change from passive to active.
Only when female characters achieve independence of desire and independence of emotions, can they begin to be free from the influence of the opposite sex or other mundane affairs, establish pure and equal mutual relations, and begin to advance toward a true “double female lead drama”.
“Everyone is watching double male lead dramas. To say less, it is the beginning of the last ten years. The double female lead dramas are only just about to start. It may be like the double male lead drama audience is still watching “Nai Shui Han “Qi Shaoshang and Gu Xichao stage. But if you start to accumulate energy now, there should be a wave of such works to follow.” Wu Yao made a forecast for the future market prospects of the dual female lead drama.
The planners and producers of many film and television companies have also said that in the screening of massive projects for many years, few have seen relatively high-quality or eye-catching material and IP about the dual female theme. On the source, there is a lack of reserves.
The foundation of “Dangai 101” was born from the fact that there are quite a large number of high-quality IP and materials of such subjects in online literature. It is already a mature stage suitable for adaptation into film and television works. It reached the top of Jinjiang in “Blessing of the Heavenly Officials”. In the year of the overall list of novels, there were 37 Danmei IPs and 12 romantic IPs in the Top 50 of Jinjiang Novels overall list. Only one “Exploring Xuling Modern Chapter” with the theme of reasoning and exploration was Baihe IP. This kind of micro-source high-quality IP accounted for It also makes many production teams who emphasize data foundation in the era of big data dare not take risks easily.
How does her theme help the dual female lead drama?
The lack of high-quality IP and material samples really made the “double female lead drama”We are in a stage of difficulty in developing power, but the lack of female perspective works in the market has also made too many practitioners see the wind. Therefore, last year, “the first year of her theme dramas” appeared a lot more “her theme” works than in the past. To do a market test. Only after taking stock of the “her theme” works that have been broadcast for nearly one and a half years since last year, it is not difficult to find that most of the works can barely pass.
The reporter contacted a hundred people in the age range of 16-40 years old who like “her theme” works to conduct an anonymous survey of a hundred people targeted at a crowd. The ratio of males to females among the hundred people is 1:9. In terms of the story and production quality of the “her theme” works in domestic dramas, 63 out of 100 people recommended “Skyscraper”, 12 people recommended “The Wind”, and the remaining 25 people mostly recommended different repertoires, both of which are more than the same. The only two works in the table that scored more than 8 points on Douban.
“Skyscraper” and the Japanese drama “Impact” starring Hashimoto Kanna this year are the types of “her theme” works praised by many netizens, especially female netizens. They use suspense reasoning as the theme, and involve some “female interactions”. The warm and touching core of “protection and redemption” is completely contrary to the idea that “female friends can easily break down due to the intervention of the opposite sex” that the planner mentioned and argued with the screenwriter. It refutes many women’s “plastic The established negative impression of “sisterhood”.
“What is the CP that the two female lead dramas do? CP is the combination of valuable people to create a dramatic conflict, achieving the effect of 1+1>2.” “The Wind” screenwriter Jia Dongyan took the simplest The way explains the question of how to do the “double female lead drama”.
“For example, “Kill Eve”, this kind of genius policewoman and crazy killer, this contrast and environment are very special; another example is the Japanese drama “Infernal Twins”, a particularly cool and handsome underworld tyrant and a particularly passionate The passionate Baekdo policeman, the two have an identity deficit and are uncommon, but they have common goals. They often pass by or smoke a cigarette on a pillar at the corners and alleys and talk about things. You can even change the relationship between these characters. Two men or one man and one woman will also look good.”
Jia Dongyan added, “The basis for a good-looking dual female lead is to first look at the persona and the relationship between the characters. Can the characters you create first form an effective relationship between each pair? This When an effective relationship is established, any two people are bound to each other, regardless of whether they are men, women or children. In addition, you can try to put the story in the context of a non-secular social relationship to be more special.”
“Themes such as “Golden Years” and “Amazing Girl” may be more suitable for popular stories. If you want to highlight the CP relationship between the two heroines, you can try to use some more extreme themes, such as reasoning Suspense criminal investigation and so on.” The planner Miao Jiang also believes, “Whether it is a dual female lead drama or a female group portrait drama, there will be no less in the future, but it is indeed a beginning stage from the story level. Let’s hope that the IP of the source of the story Some high-quality reserve works can emerge in this area. Secondly, creators also need to think carefully about how to do a good job of female characters, and how to make the bond between female characters solid.”
Special thanks: A little drama reading in-depth data partner “Detawen” public opinion system support