This year, it is estimated that there will be 700,000 TEU container shipments

Author: Xu Yuexin

Editor: Shi Yaqiong

It was learned that the one-stop international smart logistics online service platform “Yun Qu Na” recently completed the D1 round of financing, and the financing amount reached 100 million US dollars. Zhou Shihao, founder and CEO of “Yun Qu Na”, told that Yun Qu Na’s D1 round of post-financing valuation will reach the unicorn level (1 billion US dollars), and the financing amount will be used to increase the overseas destination port layout.

Previously, “Where to Ship” completed nearly 10 million US dollars in A+ round financing invested by DCM China and other companies in June 2017, February 2019, and June 2019, and tens of millions of investments in Coatue Management, etc. The US dollar B2 round of financing and the 70 million US dollar C round of financing invested by Red Shirt Capital China. In addition to this round of financing, “Yun Qu Na” has completed 7 rounds of financing, with the financing amount exceeding 250 million US dollars.

As mentioned in the previous article, after experiencing barbaric growth, international freight has now entered a stage of steady development and has a large market scale. International freight includes three major links: one is insurance, pick-up, road transport, port freight, warehousing, customs declaration, and booking before the goods are shipped; the second is the sea or air transportation of the goods; the third is the pick-up after the goods arrive at the port of destination. Customs clearance, warehousing, distribution and transportation.

International freight forwarding companies will cover all links from domestic delivery to overseas logistics and transportation, in which coordination, communication and resource allocation are carried out, and they play an important role in international freight. However, traditional international freight has a series of problems such as lengthy intermediate links, opaque information, narrow port coverage, lack of a complete logistics tracking system, unpredictable transportation accidents, and lack of guarantees for performance due to shipping companies’ rejection of containers and explosions during peak seasons.

The digital international logistics platform represented by “Where to ship” integrates all links online, and can provide shipping, air, rail, cross-border e-commerce logistics, bulk cargo transportation, trailers, customs declaration, and warehouse interior loading. Comprehensive international logistics services, including freight insurance, port of destination services, etc., currently cover China’s major coastal ports and more than 95% of the world’s major routes. “Where to ship” prices are transparent, enabling real-time inquiry of logistics progress and early warning of risks.

“Where to ship” cooperated with dozens of shipping companies including COSCO SHIPPING Lines, Maersk Line, Star, etc. Solve the pain points of weak performance of the industry. At the same time, “Where to Ship” as a platform, also connects related service providers and resources such as trailers, customs declaration, warehousing, destination port clearance and distribution, and realizes efficient management through digital systems, thereby providing customers with end-to-end international Logistics Services.

In addition, “Where” will provide its product “Logistic Manager” SaaS system for free to small and medium-sized foreign trade companies. Companies can use the system for order collaboration, customs declaration document production, and intelligent reporting.Price, visual tracking of goods, to help enterprises with logistics management.

“Where to ship” customers include traditional export trading companies and cross-border e-commerce sellers, etc., and it has currently served more than 20,000 customers. Platform revenue mainly comes from international logistics and transportation costs and service costs per order. Yunquna acquires customers through online and offline methods, including online SEM, community, content marketing and other methods to acquire small and micro, small and medium enterprise customers, and offline commerce and sales teams to target medium and large customers.

Zhou Shihao believes that the entire industry is still a blue ocean market, and the level of digitization needs to be further improved. The industry is in a period of rapid change. “Where to ship” is currently a digital international logistics platform for domestic stars. The advantages of “where to ship” are in three aspects. One is certainty: through cooperation with shipping companies, extensively connecting various transportation resources, providing cabin and storage services to make delivery more certain; second, convenience: Customers can quickly inquire transportation prices, track the location of goods in real time, and make logistics management more efficient; third is the international logistics operating system: where to transport the original manual operation in the international logistics performance process to be based on “mail identification + OCR + NLP + The automated operation of technical means such as RPA+Industry Knowledge Graph will standardize the international logistics operation process, increase the operation efficiency by dozens of times, and significantly reduce the error rate. “

“The one-stop international logistics online service platform needs to integrate domestic and foreign shipping companies, customs brokers, port trailers, warehousing companies and other objects. The industry chain is long, the integration is difficult, and the barriers to successful integration are also high. Because of its early entry, “Where to Go” has been exploring this field for more than 6 years and has a first-mover advantage. In these years, we have also built a composite team that understands both the industry and technology. “Zhou Shihao told.

According to the data provided by “Where to Ship”, the company currently has nearly 1,000 employees and is expected to have 700,000 TEU container shipments this year. The revenue growth point comes from the increase in transportation service types and transportation network coverage.

“Where to Ship” focuses on international logistics. Based on the integration of relevant domestic resources and some overseas destination port resources, in the future, it will continue to open up and enrich overseas terminals and increase overseas layout. Including the establishment of overseas warehouses and the establishment of overseas branches to integrate, package and provide some local services, focusing on covering important logistics nodes in countries along the Belt and Road, Europe and the United States.

The trend of digital transformation in the international logistics industry is obvious. In addition to digital platforms like “Where”, some traditional international freight forwarding companies such as Sinotrans and Ningbo Jianda have also achieved open and transparent services through digital transformation, providing foreign trade companies and enterprises. Internal cost reduction and efficiency enhancement. Information service providers such as Haiguanjia and Woxing help international freight forwarders improve their internal management efficiency by providing SaaS system products. Platypus, Box Letter, etc. choose to cut into the vertical field and establish a platform to help customers match truck transportation services.