On How to Be a Popular “Lick Dog” on the Internet
Editor’s note: This article is from the WeChat public account “Xinbang” (ID: newrankcn), author: Truffle.
“Humble Literature” was born on Douyin.
Maybe someone has seen this:
If you don’t want to talk, let’s just talk about it. Do you think you’re handsome and awesome? Hey, what a coincidence, I think so too. I’ll continue to lick you tomorrow, my treasure.
Or something like this:
Bao, today I will send you good morning, good afternoon, good night, eating on time, and going to bed on time as usual today. Finally, I moved you. You replied to me in five words: Go eat shit.
“Humble literature” is always a “treasure” with a verbal utterance, the tone is aggrieved and a little cautious, each sentence is accompanied by the author’s strong psychological quality and the fantasy of forced self-strategy Ability, aroused the strong resonance of countless “dog licking”.
The screenshot is from the Douyin number “Baidu Tieba”
As of the time of publication, the number of broadcasts on the Douyin topic on # Beiwei文学# has exceeded 530 million, and nearly 10,000 people have participated in this topic. Among them, the most popular video comes from “Chris Wu Dayu”, and a single article has been liked 2.168 million times.
In order to grasp the essence of the “low literature” that is now normalizing, we also went to “steal the teacher” on Douyin.
01 The “humble literature” of the essential “Lick Dog Diary”, played 530 million times in 2 months
Before “the humble literature” became “the humble literature”, the more widely known “identity” was the “dog licking” quotation.
As early as the beginning of 2020, “Lick Dog Diary” became popular on the Internet. Now I can search for it, and I can find a collection of “Lick Dog Diaries” summarized by many netizens.
Like this:
Licking Dog Diary March 17th, sunny
Today I still send you a message as usual, report on my daily work, and you finally answered me with four words: um, ok. You are starting to perfuse me, I am so touched and flattered. I am willing to send you messages every day. Even if you scold me every day, I don’t feel annoying.
There is also this:
Licking Dog Diary March 17th Overcast
You didn’t hear from me last night. Under my tireless harassment, you were finally willing to return to me. You said “get off”. There must be some meaning in this. I thought about it for a long time. , This means that your miss for me is as turbulent as the water, I was moved and cried, I don’t know what you are doing now, I miss you very much.
At the beginning of this year, the term “bao” suddenly became popular, especially after the movie “Hello Li Huanying”, the use of “bao” gradually spread to the entire Chinese Internet.
The combination of “Licking Dog Diary” and “Treasure” created a new spark.
The “:-D” of 2.258 million Douyin fans has been on the scene and recorded some “dog licking” videos calling “bao” since February 8. Most of her videos are full-face shots, and her speech is accompanied by a little aggrieved and cute expression:
Bao, you put your mind on collecting five blessings, and the prize was drawn at the end. It was only two or three yuan. Listen to my advice. You spend all your thoughts on me. All my New Year’s Eve money is yours, listen! To! No! Have!
On March 18th, “:-D” released a new “dog licking” video, still a faceless shot, with my own narration:
If you don’t want to talk, let’s just talk about it. Do you think you’re handsome and awesome? Hey, what a coincidence, I think so too. I’ll continue to lick you tomorrow, my treasure.
This video has won 342,000 praises, and the audio source has been repeatedly used and re-created by hundreds of thousands of Douyin users.
The most popular among them is the video created by “Chris Wu Dayu” on March 30 with the “:-D” sound source and his own animation content, which has won 2.168 million likes.
“Zhang Zhuyu” with 257,000 Douyin fans has also released a “dog licking” video from March 8th. It also chose the face-sucking lens, and also reads the dog licking copy as a narration. .
Bao, I heard that you have recently had a boyfriend. Will I still buy you breakfast in the future? Yeah, I know, I’ll buy 2 copies later, right? Does he drink soy milk and eat eggs?
Bao, how long will I not take a bath before I can become your stinky treasure? Is one year okay?
However, it wasn’t until March 29 that “Zhang Zhuyu”‘s “dog licking” video carried the hashtag “Humble Literature” for the first time. This video has been praised 130,000 times and is also one of the earliest works of “Humble Literature”.
Since then, “Zhang Zhuyu” has released such “humble literature” videos from time to time from a stunned perspective. Among them, the video content released on April 3 received 474,000 praises, which is also the most popular content of “Zhang Zhuyu”.
She is so perfunctory, she dared to perfuse me, but she only perfuse me, it shows that I am still special in her heart, if she reallyIf you don’t like me, she won’t pay attention to me, she will perfuse me, well, I will lick her even more.
It was also at the beginning of this period that more and more “Humble Literature” videos were created. With the increasing popularity of videos, “Humble Literature” has become one of the hot topics on Douyin.
As of now, “Humble Literature” has been played 530 million times on Douyin. It took only 2 months from the appearance of the concept to the popular topic.
02 With 6.8 million praises a month, can “Humble Literature” become a traffic password?
In recent weeks, “Humble Literature” has been on Douyin hot searches twice. Among them, the hot search topic of #Humble Literature is what’s stalk has accumulated on the list for 34 hours, and the highest has reached Douyin. The 4th most searched.
The screenshot is from “Yunhe Data”
Under this kind of platform enthusiasm, the video creators of “Humble Literature” on various platforms have received a lot of traffic dividends. The “Chezi” of 12.674 million Douyin fans is one of them. .
On April 4th, he made some adaptations of the “:-D” “lick the dog” quotation video, and re-recorded it and released it, and added various emoticons to the video as a picture:
If you don’t want to talk, let’s talk about it. What kind of ostentation are you putting on, and you won’t reply to me. Do you think you look good? Do you think you are awesome? Coincidentally, I think so too… remember to go to bed early.
“Chezi” itself is a voice blogger, and he publishes various voices or singing clips of his own facelessly. The style of painting is funny everyday, and the sound is very clear and timbre. These are cute and very popular with voice control fans. To
This time his adaptation vividly performed the aggrieved “lick the dog” in this copy. Some viewers commented under his video that this is “where the dream begins”.
On April 14, “Chezi” released a “Humble Literature” video about “carrying cement”, which won 338,000 praises and was imitated or quoted by many people.
In the video, “Chezi” still put the emoji bag and said:
Bao, today I carried cement, and once I carried a sack, the worker praised me for being strong, and I cried in an instant. I can carry everything, but I can’t help thinking of you, my treasure.
Immediately afterwards, “Chezi” posted another “Mixed Cement” version of “Humble Literature”:
The worker said that I mixed the mixture too thinly, and I dare not refute it. What he didn’t know was that I didn’t put more water. He just missed you very much when mixing the cement, and tears fell into the cement.
This video has reached 524,000 likes. Because the original soundtrack has been quoted too many times but many people don’t know the source, “Chezi” released this video again on May 4th, which was praised 959,000 times, which was also his last 2 months The most popular work.
After several “Humble Literature” videos received good enthusiasm and response, “Chezi” began serializing the “Humble Dog Licking Diary” video series starting on April 20. Each video is a section of “Humble Literature”. “.
For example:
Bao, they said that the circle of friends blocked family members, and then I found out that you blocked me. It turns out that you already regarded me as a family, and I love you even more!
As of now, “Chezi” has released 24 “Humble Dog Licking Diary” videos, and the cumulative number of video likes in the past month has reached 6.8 million.
Creators like “Chezi”, on the one hand, have carried the banner of “low literature”, on the other hand they have also gained a lot of traffic and attention from it.
From a creative point of view, there is no threshold or difficulty for videos of “Humble Literature”. You can use other creators’ voices as BGM, appear on the camera yourself, or read it again by yourself. The copywriting of “Humble Literature” is used as the background sound, and the flow performance of the works is very eye-catching.
It’s surprising that although creators such as “:-D” and “Zhang Zhuyu” have led to a certain degree ofSince the beginning, “Chezi” has also promoted the spread of “Humble Literature”, and everyone’s works have a good flow and dissemination. The creator’s personal fan turnover rate is still not high.
According to the new list of Douyin data platform “Xin Dou”, “Chezi” has added 300,000 fans in the past month, and “:-D” has gained 380,000 followers in the past three months.
“:-D” Recent 90-day follow-up data, The screenshot is from Xinzhuo
It can be seen that although licking a dog is easy to do, it is indeed a problem to increase the popularity of Douyin.
However, although it is not easy to gain popularity, the various “literature” that has led the trend of the time will never lack enthusiasm. From Versailles literature to “humble literature”, as well as “privilege literature” that just appeared last week, for new media people, even if this wave of “literature” does not catch up, there is always the next hot The stem is just ahead.
Bao, have you learned it?