Since April 2021, the State Administration of Market Supervision has organized and carried out “Guarding the Sunset Red” campaign against false and illegal advertisements for medical, pharmaceuticals, and health foods, and “Caring for the healthy growth of young people” education and training advertisements across the country with the theme of “Protect the Seedlings and Help the Elderly” Clean up and remedial actions. Focus on investigating and handling “magic medicine” and “magic medicine” advertisements, and severely crack down on education and training advertisements that use the names or images of scientific research units, academic institutions, educational institutions, etc. as recommendations and certifications. Severely crack down on advertisements that pretend to be “famous teachers” that mislead young people, and strictly investigate and punish educational and training advertisements containing “soft and pornographic” content.
As of July 15, 2021, market supervision departments at all levels across the country have investigated and handled 1,808 cases of false and illegal advertisements for medical treatment, medicine, and health food, with a penalty amount of 3868. Ten thousand yuan; 545 cases of false and illegal advertisements in education and training were investigated, and the penalty amount was 9.23 million yuan.