In recent years, the continuous development of rural tourism has played a significant role in driving poverty alleviation, retaining the rural population, and improving the living environment. However, while various regions followed the trend of launching rural tourism projects, due to improper planning and lack of operation and management talents in some local rural tourism, the phenomenon of one thousand villages and uneven service levels did not attract tourists, wasted resources, and also frustrated. The enthusiasm of the local villagers was enhanced.
Experts and industry insiders suggest that the development of rural tourism requires not only hard work, but also reasonable guidance and scientific planning by relevant departments, in terms of infrastructure construction, training of practitioners, etc. Increase support to promote the sustainable development of rural tourism.
Rural tourism has become one of the pillar industries to enrich the people
In recent years, poverty alleviation has led to continuous improvement of rural water, road, electricity, and network infrastructure. To provide a solid foundation for the development of rural tourism in underdeveloped areas, the number and popularity of farmhouses continue to rise.
Tianyan Check data shows that there are currently more than 194,000 domestic companies whose name or business scope includes “nongjiale”, of which more than 110,000 companies were established within 5 years. More than 75% of farmhouse enterprises are individual industrial and commercial households. According to Wu Bi, president of the Rural Tourism and B&B Development Branch of the Guizhou Tourism Association, there are currently more than 10,000 B&Bs and inns in Guizhou, and more than 3,500 natural villages are developing rural tourism.
The uncertain factors brought about by the epidemic have also made farmhouse a popular choice for short-distance travel. According to data from the Chongqing Farmhouse and Rural Tourism Association, during the National Day holiday this year, the city’s rural tourism industry received 21.73 million tourists, a year-on-year increase of 10.2%; comprehensive income reached 3.375 billion yuan, a year-on-year increase of 13.2%.
Rural tourism has become a new pillar industry to enrich the people in some areas.
Houping Township, Wulong District, Chongqing City used to be a deeply impoverished township. With the deepening of poverty alleviation, the local infrastructure has been continuously improved. Taking advantage of the mountainous area, Houping Township vigorously develops high mountain summer vacations, receiving more than 20,000 tourists annually, and the supply of agricultural products exceeds supply, which drives an average household income increase of 1,500 yuan.
The development of rural tourism has also promoted the improvement of rural human settlements. Yongxin Village, Liuquan Township, Hongsibao District, Wuzhong City, Ningxia is an immigrant village. Villagers used to pile up, leave and build in disorder. Since the independent development of rural tourism in 2017, the Yongxin Village HabitatThe environment continues to improve. Now the roads are leveled, the greenery is lined up, and the sewage pipe network construction is carried out with financial support. Last year, the village’s farmhouse income was nearly 700,000 yuan.
In addition, the development of rural tourism has played an important role in inheriting and promoting folk culture and attracting talents to return to the countryside.
The rural tourism industry is also constantly upgrading. Some rural tourism practitioners in Beijing said that with farmers as the mainstay and extensive participation of social capital, rural tourism has evolved from sporadic to clusters, from farmhouses and fishermen’s entertainment to agricultural carnivals and agricultural theme parks. It has become a fusion of primary, secondary and tertiary industries and production. , Life, and ecology.
There are hidden worries in “one side of a thousand villages”
Some areas develop rural tourism to follow suit, which makes it difficult to attract tourists from one side to a thousand villages, and huge funds are used to fetch water Some farmhouses are vulnerable to natural factors such as seasons and are vulnerable; some farmhouses are also faced with problems such as imperfect infrastructure, weak villagers’ service awareness and ability, and lack of professional operation and management talents.
There are many reasons for these conditions.
——Lack of reasonable planning and risky investment in the early stage, leading to serious homogeneity competition and single operation content. The development of rural tourism in many areas is relatively extensive, and the creation of scenic spots is mainly to plant flowers and plants and build observation decks; services are limited to providing catering and accommodation, chess and card karaoke, not only lacking attractiveness, but also easy to form unhealthy competition among farmers.
During the National Day holiday, Chongqing Youyang, Wulong, Shapingba and many other districts and counties have launched rural tourism featuring Fendailuanzicao, but some tourists said that this The category “net red flower” is unattractive after seeing it once. Many ancient towns are also lacking in the discovery of local culture. They are flooded with snacks and handicraft shops everywhere. The commercial atmosphere is too strong, and it is difficult for tourists to find homesickness.
“Guests generally report that there are too few attractions and facilities around the farmhouse.” Zhao Benlin, a villager in Quiet Village, Shuanglong Town, Wushan County, Chongqing City, said that traditional farmhouses mainly sell farm dishes , Seasonal picking, playing mahjong, etc., but nowadays guests still have diverse needs such as fishing, camping, and research.
——Farmhouses in some areas are easily affected by factors such as geographic location and seasons. Nanji Township, Jiangxi New District, is located in Poyang Lake Nanji Wetland National NatureProtected area. Every autumn, tens of thousands of overwintering migratory birds come here to inhabit, attracting tourists to come to the lake and bird watching. Wan Hui, deputy secretary of the Nanji Township Party Committee, said that a few years ago, in order to guide fishermen to switch to production and develop eco-tourism, the township government organized fishermen to visit and study and subsidized funds for each household. One of the main industries of the township.
During the National Day holiday this year, only a few farmhouses in Nanjishan Township are still open. Wan Tanhua, the person in charge of Xiangyang Restaurant, who has been in business for many years, said that he used to earn more than 50,000 yuan a year from eating tourism, but now it is difficult to make a living.
The reporter learned that during the National Day holiday, the roads in and out of Nanji Township were flooded due to the late retreat of the water. The speedboat is privately operated, and the round-trip cost is about 300 yuan per person. Wan Hui said that traffic factors limit the flow of passengers. In 2019, there were more than 2,000 people living in the township, but currently there are only more than 300 people. Some people have given up on tourism and went out to work. “It is hoped that the traffic conditions will be improved so that tourists can also drive into the village by car during the wet season, and at the same time help attract foreign companies to build tourism supporting facilities.”
Rural tourism in the mountainous areas of southern Ningxia is also severely affected by the season. The natural scenery in summer is fascinating, tourists are full, and a bed is hard to find; in winter, the vegetation is withered, the climate is cold, and the courtyard is cold.
In addition, some farmhouses lack standardization, low service quality, and poor infrastructure. Farmhouses are often scattered and small, lacking corresponding industry standards, villagers without professional training, lack of service awareness and ability, and some rural infrastructure facilities are not perfect, and there are even potential safety hazards.
A certain place in Ningxia relies on the ancient Great Wall ruins to develop farmhouses. Although there are more than 20 households participating, only one outdoor view is neat and beautiful. There are many tourists. Some tourists reported that the hygiene conditions and service levels of other homes made people feel at a loss. Due to the special geographical location of farmhouses, market supervision is difficult to implement, and the service level is uneven, and some farmers sit on the land and raise prices.
In some villages and towns, waterway power grids, tourist public toilets, parking lots, medical services and other infrastructure facilities are still unable to meet the needs of tourists. Some homestays even have safety hazards.
——Rural tourism operators are mostly renunciations and lack professional planning, design, and management talents. From the perspective of development, many operators only rely on enthusiasm for the development of rural tourism and lack mature ideas, resulting in waste of investment and affecting future development; from the perspective of management, lack of professional management planningThe team, marketing planning is single and inefficient, and the service level of front-line personnel needs to be improved.
In addition, local talents such as “craftsmen”, “inheritors”, “Tian Xiucai” and “soil experts” are also lacking. However, due to the limitation of the development level of rural areas, the cost of hiring professional talents is relatively high, and the labor market lacks corresponding talents.
Rural tourism needs to be “upgraded”
In view of the problems in the development of rural tourism, experts and grassroots suggest that relevant departments should strengthen Policies support and guide, increase the training of employees, and speed up the improvement of the rural tourism standardization system, so as to improve the management level of rural tourism operation and service in an all-round way.
Weng Jianying, deputy to the People’s Congress of Huzhou City, Zhejiang Province, suggested that local governments should provide policy support including credit fund support, green channels, tax relief, etc.; Point is built as the starting point, focusing on global tourism, ensuring smooth roads from main traffic roads, key scenic spots to rural tourist spots, and forming a rural tourism ring line connecting with points.
Experts also suggested that relevant departments should lead by planning to build a rural tourism product system with reasonable layout and diversified development and an industrial system with multi-industry integrated development, and guide the formation of competing development, Rural tourism pattern of misplaced development, characteristic development, and green development.
The chief expert of the Yangtze River Tourism Research Base of the China Tourism Research Institute, Luo Zibo, believes that it is necessary to further explore and activate the rural characteristic culture and enhance the core competitiveness. At the same time, strengthen cross-industry cooperation between rural tourism and sports, health care, education, and support the development of more in-depth rural tourism models such as light experience and light adventure to improve rural recognition.
Some rural farmstays have begun to experiment with differentiated development. For example, Yongxin Village Farmhouse has created a “shared courtyard” this year. Farmers keep their private courtyards and are connected to each other. According to the development of “one household, one product”, visitors can freely shuttle and enjoy differentiated services. “This avoids homogeneous competition and enhances the attraction, and the villagers can benefit.” Li Wenbin, Party branch secretary of Yongxin Village, said that this year’s National Day holiday, the village’s farmhouse income was five times that of the same period last year.
Urumqi County, Xinjiang, seizes the opportunity of ice and snow sports to plan farmhouses and provide supporting facilities on the roads that Urumqi must pass through to major scenic spots such as the Tianshan Grand Canyon and Silk Road Ski Resort. Build infrastructure such as homestays and hiking trails. “Summer businessThe project is similar to other homestays, mainly because winter is very characteristic, there will be snow friends who will come to me to eat and stay for skiing. “Said Zhang Xiang, the owner of Yunshan Homestay in Shuixigou Town, Urumqi County.
Strengthen the training of practitioners and improve the level of service management. The investment in facility construction is relatively high, but personnel training is neglected. “Said Wang Wenling, general manager of Shandong Taierzhuang Gucheng Travel Agency.
Experts suggest that relevant departments can increase the intensity of standardized service training for rural tourism practitioners and improve the service skills of front-line employees. Enhance the professional ability of management personnel; organize departments or heads of key towns and towns, and business operators to go out for inspection and study, broaden their horizons, expand ideas, and focus on cultivating a group of rural tourism development marketing talents and management backbone teams.
Wu Bi believes that at present, most colleges and universities are planning and training talents for traditional tourism needs. During the rapid development of rural tourism, tourism industry associations, competent government departments, and relevant market entities need to strengthen coordination and communication. Do a good job in training and reserve of talents.
In addition, it is necessary to strengthen supervision and improve the rural tourism standardization system as soon as possible. Relevant departments should strengthen the supervision of rural tourism market order, food hygiene, and drinking water Safety supervision and standardized management of, fire protection, social public security, road traffic, scenic spots, tourist facilities, special equipment, and complete medical assistance, emergency rescue, etc., to improve the quality and level of rural tourism services.
(Reporters Ma Sijia, Zhou Wenchong, Zhang Manzi, Cheng Di, Wu Si, Shao Luwen, Lin Bifeng, Ma Kai, Chen Aiping)