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visual china map < / P > at the key point of preparation for the new refrigeration year, Hebei, one of the important markets of Gree Electric appliances, has encountered changes. < br > < div class =" height "> < / div > it is reported that Hebei Xinxing Gree Electric Appliance Sales Co., Ltd. (Hebei Gree), a dealer of Gree Electric appliances in Hebei On August 18, a notice was issued, saying that on August 16, Gree Electric suddenly stopped delivering goods to Hebei Gree, requiring dealers who had invested to make plans and take delivery as soon as possible< Br > < div class = "height" > < / div > just four days after the supply of Gree Electric Appliances to Hebei Gree was cut off, on August 20, Xu spontaneity, chairman of Hebei Xinxing Gree Electric Appliance Sales Co., Ltd., hosted a banquet for mainstream dealers in the province in Shijiazhuang five-star hotel, and announced at the meeting that he would withdraw from the operation of Gree and quit Gree! At the same time, he promised to give everyone a reassurance, and the dealer’s payment, rebate and Anwei fee will be cashed out< Br > < div class = "height" > < / div > according to the news reporter’s understanding from the insider, the details of “drinking Maotai for 15 years that night and distributing 100000 cash to 10 people at each table” reported on the Internet are true. Xu Zizi also thanked the dealers for their support over the years< Br > < div class = "height" > < / div > on August 23, the reporter called Hebei Gree, and the staff who answered the phone said that “I have no obligation to answer whether the company will continue to sell Gree air conditioners” and “if I want to buy Gree air conditioners, there are everywhere in the market”< Br > < div class = "height" > < / div > Gree Electric also chose to treat this matter coldly. As of the press release, Gree Electric has not responded positively to this matter< Br > < div class = "height" > < / div > however, the reporter learned from a number of people in the household appliance industry that Gree and Hebei Gree have really fallen out. Next, Gree Electric will re-establish the distribution channel in Hebei< Br > < div class = "height" > < / div > according to media reports, after Gree stopped supplying to its general distributor in Hebei, Gree Zhuhai headquarters sent a 50 person marketing team to Hebei to bypass the original general distributor of Gree Hebei and contact with local agents. Journalists also learned from informed sources that the situation is basically true< Br > < div class = "height" > < / div > the strength of Hebei Gree can not be underestimated< Br > < div class = "height" > < / div > Hebei Xinxing Gree Electric Appliance Sales Co., Ltd. is one of the most powerful dealers of Gree Electric Appliance in China. Jinghai Internet Technology Development Co., Ltd. (Jinghai Internet) established by Hebei Gree and more than 10 Gree Electric appliance dealers is an important shareholder of Gree Electric appliance. As of the first quarter of this year, Jinghai Internet held 8.34% of the shares of Gree Electric Appliance, ranking the third largest shareholder< Br > < div class = "height" > < / div > Tianyan information shows that Hebei Gree indirectly holds 28% of the shareholders of Jinghai Internet and is also the largest shareholder of Jinghai Internet< Br > < div class = "height" > < / div > however, on June 24 of this year, Gree Electric announced that it had received the notice of share reduction from Jinghai Internet, a shareholder holding more than 5%. On June 24, 2022, Jinghai Internet reduced 110219217 shares of the company through block trading, accounting for 1.86% of the total share capital of Gree Electric. It cashed out 3.5 billion yuan. After the reduction, the shareholding ratio of Jinghai Internet decreased to 6.47%< Br > < div class = "height" > < / div > more importantly, as the main dealer of Gree Electric Appliance, Xu Zizi is also the investor of Philips air conditioner, which may also be one of the reasons for the deadlock between the two sides< Br > < div class = "height" > < / div > on August 9 this year, at the new product release conference held by Philips air conditioner, Huang Hui, the former executive president of Gree Electric Appliance, appeared as the chairman of Philips air conditioner, Hu Wenfeng, the former assistant to the president of Gree electric appliance, served as the president of Philips air conditioner, and Xu Zizi attended the conference as the shareholder representative of Philips air conditioner< Br > < div class = "height" > < / div > the old Gree will turn into a competitor of Gree, which obviously angered Gree< Br > < div class = "height" > < / div > Liu buchen, a senior household appliance observer, said in an interview with a reporter that Gree Electric was definitely dissatisfied with this practice of Hebei Gree. Before, Gree Electric asked dealers to choose one of two, and if they wanted to represent Gree, they could not represent Philips< Br > < div class = "height" > < / div > “Hebei Gree has both active and passive factors in doing so. Passive factors: Gree Electric has promoted channel transformation in recent years, and the proportion of online sales is getting higher and higher. The interests of traditional dealers are affected, and they are forced to seek a new way out; but investing in Philips is definitely the initiative choice of Hebei Gree. Considering so many years of experience and resources, we will try Philips air conditioning.” Liu buchen said that he was not optimistic about the future prospects of Philips air conditioning and would not pose a threat to Gree< Br > < div class = "height" > < / div > however, Liu buchen believes that it will take time for Gree to change its channels in Hebei and find suitable candidates. This may have a certain negative impact on Gree’s local sales< Br > < div class = "height" > < / div > however, the Hebei dealer incident did not bring much pressure to the share price of Gree Electric. On August 23, Gree Electric closed at 30.23 yuan, down 0.85%. The total market value of Gree Electric appliance is 170.2 billion yuan.