The middle and backstage product managers have talked so much, share a few difficult points.
Editor’s note: This article comes from WeChat public account “Kevin changes the world drip “(ID: Kevingbsjddd) , author: Kevin bit change the world.
Hello everyone, this is Kevin. This is the 24th original in 2020
Open platform, I dismantled a prototype case last week. If you don’t know what the open platform is, I believe it can quickly satisfy your desire to understand and know what the product manager mainly does on the open platform.
What
The open platform is not only a mid- and back-end product, because it is a web and SaaS product form in terms of products. There are client-oriented clients and also Operator-oriented backend, as well as product side for tourists and ordinary users.
Especially the users are very different, the open platform is different from other C-end products, and it is aimed at individual developers and isvs (virtual service providers).
So security, platform stability, and developer experience are at the core.
Open platform oauth protocol
partially openedThe token may be directly managed by the platform, but there may be insecure problems in doing so.
It is built through the oauth protocol and provided to personal development accounts and passwords.
OAuth (Open Authorization, Open Authorization) defines a secure, open, and simple standard for user resource authorization. Third parties can obtain user authorization information without knowing the user’s account and password. OAuth2.0 is Continuation of the OAuth protocol, but is not backward compatible with OAuth 1.0, which completely abolishes OAuth1.0
Application scenario
Third-party application authorized login: When accessing some third-party applications on the APP or webpage, users are often required to log in to another cooperative platform, such as QQ, Weibo, and WeChat authorized login. Third-party applications obtain users through oauth2 Information
For example, the WeChat public platform will provide developers with token key management, and it will usually add a combination of uid forms. Facilitate the development platform to manage its own user and data interface security.
▲ Open platform support types
At the same time, the account and registration methods provided by the platform are still mainly registered by email. Consider future applications migration and global user usage.
▲ Account data for open platforms
I mentionedThe oauth protocol refers to the technical support behind this login registration.
Operating strategy of open platform
The operation of the open platform is still mainly based on the allocation of leads and business opportunities. Part of the opening capacity even requires sales participation because of higher unit prices.
So the open platform will launch a free trial and paid use in operation. Of course, also pay attention to operational security mechanisms. For example, to monitor the Wool Party and malicious users, conduct violation management in advance.
▲ Differences in calling different platforms on the open platform
Documentation for open platforms
Another work of the open platform is documentation, sorting out commonly used API problems, platform usage problems, and problems with platform operation mechanisms.
At the same time, the documentation of each interface and the mapping of related interfaces are very important tasks in the open platform. At the same time, because the open platform document is also a tutorial for developers, the writing of the document will directly apply the normal use of the user on the open platform.
▲ Documentation for open platforms
Is the open platform really open or false?
Enterprises build an open platform, but successfullynot much. A good open platform is to provide high-quality content and technical capabilities to individual developers and enterprises. But a successful open platform is to make money for users such as isv.
On the one hand, the open platform should pay attention to whether the ability to open is excessive, and also pay attention to the poor experience of the isv and escape from the release platform. For example, with the increase in user access, some ISV companies will choose independent portals as their volume increases, develop their own, and escape from the release platform.
Enterprises cannot do without a platform. At the same time, platforms cannot do without ISVs, and eventually become an ecological closed loop. When we are an open platform, it is inevitable to balance the rights and interests of isv on the business model, which leads to the inability of the open platform to retain users.
The trend of middle and backstage product managers
I have recently talked to several product managers who have been working for about 10 years. I found that the product managers of large factories all have a characteristic, and they are particularly familiar with functional modules and certain system construction. However, it may be less practical for business models and industry pain points.
Because it is in the comfort zone of Dachang. There is endless traffic and resources behind it. There is no need to consider the back of the station. The front of the station is always the focus of the product for 10 years.
For more than 10 years, the way a product manager works, he puts himself in the functional design of the product. Or stay on a system.
In fact, the business flow of the UI from beginning to end and the monetization model of the industry are rarely considered.
Most middle- and back-office product managers themselves are also responsible for a certain product line or business line of the enterprise. It’s totally different from standing on the head (CEO). Because the human resources of a product team are limited, the product leaders such as customer service systems, CRM systems, and open platforms are mainly responsible. Even product VPs are from a business perspective, making it difficult to coordinate manpower, capital, and market needs.
So product managers want to think outside of this kind of thinking, still have to stay young, try to be a public account, vibrato, or even a 0 to 1 hobby, than the vertical product manager for 10 years may be ” “Change the world” is closer.
Okay, today’s share is here. Chatted a lot, if you like my content, click “Looking at”
My Product Manager Circle
A high-level Internet resource circle initiated by PMTalk opened today. Including Su Jie (everyone is the product manager and author), the founder of the Antarctic Circle, the CEO of the Operation Research Institute, and the head of product of Tencent Ali, a total of more than 20 Internet cafes and investors are also here. Paid circles are provided for product hotspot case dismantling, corporate WeChat latest product operation and growth skills courses, a weekly selection of an application experience report, and free participation in the 1-year meeting to do 10 closed sessions offline, as well as several peripherals, summits Discount benefits.