The test of the theme park giants may have just begun.
Editor’s note: This article is from WeChat public account “Global Travel News” (ID: Traveldaily) Comprehensively compiled from Daily News, The Sun.
Disney’s 12 theme parks around the world have all been closed. The Los Angeles Daily News estimated from Disney’s annual report data that the epidemic affected only Disney’s hotel reservations and related revenue, resulting in a total of 140 million US dollars. loss.
It has been reported that the closure of Disney’s Global Park is unprecedented, which has caused almost all 37 Disney hotels (more than 37,000 rooms) in the United States, France, Japan and China to be idle.
Disney’s three hotels in Anaheim, California, Disneyland Hotel, Disney California Hotel and Disney’s Paradise Pier Hotel have a total of 2,400 rooms. The hotels also closed for a few days after the park closed.
According to the Disney Annual Report, the average annual occupancy rate of these three hotels is 90%. If calculated based on 15 days of closed parks, the total revenue loss of these three hotels will exceed US $ 11 million.
The annual average occupancy data does not represent the hotel’s expected occupancy rate in the spring holiday season. Generally, this holiday season is one of the peak seasons for Disneyland.
The Los Angeles Daily News analysis believes that the loss of $ 11 million from the three half-months of three Disney hotels can be inferred that other hotels also located near the Disney resort may also suffer heavy losses.
According to Visit Anaheim data, there are more than 100 hotels (22,000 rooms) within 1.6 kilometers of Southern California Disneyland. Local Tourism Bureau data show that the average room rate for Anaheim hotels is $ 178 per night, with a typical occupancy rate of over 80%.
The epidemic has drastically reduced demand for tourism and hotels, and the US hotel industry is asking the authorities for $ 250 billion in emergency assistance. Hilton Hotels plans to close its most major US cities, Marriott has arranged unpaid vacations for tens of thousands of employees . Hilton Anaheim (1500 rooms) and Anaheim Marriott (1000 rooms) are operating hotels around Disneyland.
The losses caused by the closure of the three hotels in California Disneyland are much lesser than those in the Florida Disney Resort. Disney Resort Florida closed 24,000 hotel rooms, 10 times the size of the California Disneyland Hotel. 18 hotels under Disneyland California and DisneylandFake club facilities will be closed from March 21 until the end of this month.
According to the annual report data, based on the occupancy rate of 90%, the loss of passenger consumption income of the Disneyland Hotel in Florida during the closed period (11 days) will be approximately $ 84 million.
In addition, there are 9 independently operated hotels in the Disney Resort in Florida, with a total of 6,000 guest rooms.
Disney’s four theme parks in Asia and Europe have a total of 16 self-operated hotels, with a total of 11,000 guest rooms.
Annual report data shows that the average price of a Disney International hotel room is US $ 330, which is slightly lower than the domestic hotel price (US $ 353), with an average occupancy rate of 81%.
At the end of January, Shanghai and Hong Kong Disneyland have announced their closures, although not long ago Shanghai reopened some commercial facilities in the Disney town outside the park. On February 29, Tokyo Disneyland and Tokyo DisneySea were closed, and they are expected to close until early April. Disneyland Paris will also be closed from March 15 to the end of the month, and its seven hotels will also be closed.
Although the Shanghai Disney Hotel was partially reopened on March 9, the Shanghai Toy Story Hotel is still closed.
According to the annual report data, the average occupancy rate of the nine hotels in Shanghai and Paris Disneyland is 81%. Based on this calculation, the total consumer loss during the closed period is approximately $ 45 million.
Four hotels under Tokyo Disneyland and three hotels under Hong Kong Disneyland remained open during the outbreak. Although the hotel revenue of the two major Asian parks has not been included in the overall loss, the occupancy rate of the theme parks may decline sharply as the theme parks close. According to Hong Kong Disney’s 2019 financial year results, its annual hotel occupancy rate is 74%.
Ticket revenue loss
In addition to the loss of hotel business revenue, Disney ’s theme park ticket revenue is even greater. According to TheSun’s calculations, the closure of Disney’s global park caused the loss of about 11 million tourists, and the loss of ticket revenue is expected to exceed $ 500 million.
Since the official number of visitors to the park is not officially disclosed by the Disney, referring to the latest statistics from the Theme Park Association TEA, the number of visitors to the park in 2018 is about 157.3 million. According to the Disney’s 2018 financial report, Disney The park’s ticket revenue for the year totaled 7.183 billion US dollars, so the average per visitorTicket revenue is about $ 45.66.
Under the influence of the epidemic, the number of people entering the park has dropped by 11 million worldwide. From this, TheSun estimates that Disneyland will lose more than $ 500 million in ticket revenue this year.
Comprehensive TEA and Disney reports that the number of lost passengers in California Disneyland and California Adventure Park during the park’s closing period may reach 1.4 million, and ticket revenues will lose $ 64 million.
During the 17-day closing period, the number of visitors to the four Disneyland parks in Florida will decrease by 2.7 million, and ticket revenue will be lost by US $ 124 million, which is twice the amount of California Disney.
Disneyland in Asia suffered the worst losses due to the earliest closure. The number of lost passengers at the four theme parks in the area is expected to reach 6.2 million, and ticket revenue loss will be as high as US $ 285 million.
According to the annual report, during the closed period of the two Disneyland parks in France, the number of lost passengers may reach 700,000, and ticket revenue will be lost by 32 million US dollars.
Based on the above calculations, Disney Global Park was closed due to the epidemic, and the loss of tickets and hotel-related revenue is expected to exceed USD 640 million.
However, the global epidemic is still raging, and it is difficult to say when the park will resume operations in the future. The test of a sudden global epidemic on the world’s largest theme park brand is still in progress.