This article is from the WeChat public account: Culture Industry Review (ID: whcypl), OF: double Anfuku, FIG head source: “player number”
On March 25, the United States launched an economic stimulus plan in response to the economic shock caused by the new crown virus outbreak. The plan totals $ 2 trillion: $ 250 billion in direct payments to individuals and families, $ 350 billion for small business loans, $ 250 billion for unemployment insurance benefits, and $ 500 billion for loans to troubled companies .
The United States has launched a “coin-spreading” model, and the government directly grants $ 1,200 to each citizen who earns less than $ 75,000.
In addition to the United States ’big stimulus plans, other countries are also offering big moves.
China is no exception. As the earliest country affected by the epidemic, China first came up with a “new infrastructure” stimulus package.
3 trillion new infrastructure, where is the new one?
The new infrastructure is not actually launched for this outbreak. As early as the end of 2018, the Central Economic Work Conference proposed “accelerating the pace of 5G commercial use, strengthening artificial intelligence, industrial Internet, and the Internet of Things and other new infrastructure construction”. The concept of a new infrastructure was born and included in the 2019 government work report.
But in 2019, the new infrastructure was only proposed at the two sessions and the Central Political Bureau meeting in July.
In 2020, the new infrastructure will be mentioned 5 times in less than 3 months. From the National Assembly on January 3, to the Central Comprehensive Deepening Reform Committee meeting on February 14, to the Politburo meeting on February 21, the outbreak prevention and control and economic and social development work deployment meeting on February 23, and The Politburo Standing Committee meeting on March 4, the high frequency shows that the new infrastructure is highly valued by the government.
The so-called new infrastructure is actually an “iron rooster” compared to traditional infrastructure. (Railway, highway, airport) .
In the financial crisis of 2008, the government issued a 4 trillion stimulus plan, and the main project was to invest in “iron roosters”.
New infrastructure includes these new infrastructures: 5G infrastructure, industrial Internet, UHV, intercity high-speed railway and intercity rail transit, new energy vehicles and charging piles, big data centers, artificial intelligence, etc. Seven areas .
According to the calculation of Zhongtai Securities, the market size of the new infrastructure in 2020 is about 3.5 trillion.
This round of new infrastructure shows “new” characteristics in three aspects:
new territory
The scale of the traditional infrastructure in the past has been large enough to basically meet the needs of society and occupy a leading position in the world. The digital infrastructure represented by 5G, artificial intelligence, and the industrial Internet is still lagging behind developed countries in Europe and the United States.
New body
The main operating entities of “Iron Rooster” are the government and state-owned enterprises. The main body of this new infrastructure is private enterprises, such as Huawei in 5G and Shangtang Technology in artificial intelligence.
New way
The new infrastructure will adopt a large number of PPP models (Public-Private Partnership) , that is, government and social capital cooperation. Under this model, the design, construction,Operate and maintain most of the infrastructure, and obtain reasonable return on investment through “user payment” and necessary “government payment”; government departments are responsible for the supervision of prices and quality of infrastructure and public services to ensure the maximum public interest .
In the short term, new infrastructure can serve as an important starting point for hedging the impact of the epidemic and promoting the goal of building a well-off society in an all-round way, stimulating the economy to keep GDP from falling sharply.
According to Sino-Thai Securities Research estimates, New infrastructure can drive the output of the sports, entertainment and entertainment industry to increase by about 0.4%. In the long run, new infrastructure can improve the quality of China’s economic development and realize the transformation of China’s innovation strategy.
The Sino-US trade war has made China realize the importance of mastering independent development capabilities in core technology areas.
Currently, it is at the beginning stage of high-tech such as 5G, artificial intelligence, and industrial Internet. In the early stage of this science and technology cycle, China will be able to seize the dividends brought by the new round of technological progress, and overtake the curve in the new wave of technological change, and progress to become a strong country in science and technology.
New infrastructure has thus become a powerful engine in the development of China’s scientific and technological innovation, fostering a new economy with high human capital and technological investment, and promoting the conversion of new and old kinetic energy in the economy.
For the entertainment industry, the new infrastructure is not only a matter of driving the growth of the cultural industry, but also means the beginning of a new era of entertainment.
The arrival of a new era of culture and entertainment: the deep integration of culture and technology
New infrastructure creates a new economy, and new entertainment is part of the new economy.
New entertainment is a cultural entertainment born under the new technology of 5G, artificial intelligence, industrial Internet and so on. It is still cultural in essence, but has a new form. New cultural entertainment mainly has the following aspects:
cloud game
On March 18th, Huawei released “5G Cloud Game Solution 2.0”. The rendering solution of Kunpeng Cloud Games was upgraded, with better experience and lower cost.
On the same day, Sanqi Interactive Entertainment ’s first cloud game product, Eternal Era, was officially released and is scheduled to be officially launched on March 31.
The cloud game version of Eternal Epoch does not need to be downloaded. It can be played by clicking on the phone, because all game screen rendering is run on the original Huawei Kunpeng cloud service. Even with low-profile phones, it can run very smoothly and the picture quality is very fine. When a new version of the game appears, the user does not need to update it, and the latest version is opened every time he clicks.
It can be seen that cloud gaming is a very disruptive change for the gaming industry.
Although the number of users of cloud games is still relatively small, due to the rapid promotion of 5G new infrastructure, 5G networks and 5G mobile phones will be more widely used, which will explode cloud game users in the next few years. According to the research report of Ai Media Consulting, domestic cloud game users are expected to reach 373 million in 2021, and the cloud game market size will reach 100 billion in 2023.
AR/ VR
On March 24, the VR game masterpiece “Half-life: Alex” was well received by major institutions and players once it was launched. The game was rated as the highest level of “high praise” on the Steam platform, and the famous game evaluation agency IGN gave full marks directly.
Games are just one of the applications of AR / VR, and there are many landing scenes such as live broadcast, education, travel, and advertising.
Because the amount of AR / VR data is very large, a good user experience can only be achieved with the high speed support of 5G. Artificial intelligence, big data, and cloud computing are also critical to the optimization and enhancement of AR / VR.
Thus, the new infrastructure can open the way for large-scale popularization of AR / VR. AR / VR was previously limited by immature technical conditions and poor experience, so although the prospects are very good, the number of users is very small. With the rapid advancement of new infrastructure, AR / VR is no longer limited by bottlenecks such as rendering speed and transmission speed, and can provide a great experience and attract a large number of users.
Every new media form, from text to pictures and videos, will bring huge changes to the cultural industry. As a new generation of media after video, AR / VR is bound to give birth to many new cultural content and experiences.
Ultra HD
Ultra HD video refers to videos with a resolution of more than 4K. The fineness of the picture can be increased by 4 times, 16 times or even more. Viewers can see rich and super clear pictures, and enjoy more contagious and A new experience of immersion.
According to the three departments of the Ministry of Industry and Information Technology, the State Administration of Radio and Television, and the Central Radio and Television Station, the “Ultra HD Video Industry Development Action Plan (2019-2022)” will be issued. At 200 million, the overall scale of the ultra-high-definition video industry will reach 4 trillion.
On March 2nd, the State Administration of Radio and Television convened a teleconference to start the national integrated development of cable television networks and the integrated development of 5G radio and television. This will accelerate the development of the UHD video industry. Ultra HD video will be the first 5G application to land.
Ultra HD + VR, Ultra HD + Live, Ultra HD + Travel … A lot of our entertainment experience will be based on Ultra HD video.
Smart Culture Travel
5G communication technology, big data, cloud computing, artificial intelligence, and the Internet of Things constitute the technical pillar of a new round of information construction, which will further transform the cultural travel industry. Since then, all cultural and travel enterprises have been digital.
The Internet of Things collects data, and 5G transmission data is then stored in the cloud. Artificial intelligence and big data technologies process and organize these data to make analysis and judgment.
All cultural and tourism enterprises will generate data in the business process, so they can use these new technologies to improve efficiency and reduce costs, and become smart companies that can automatically process data.
This means entertainmentRestructuring the industrial chain, all segments of the entertainment industry will use digital technology as the infrastructure to restructure every link in the industrial chain, thereby optimizing the operation of the industrial chain and reshaping the consumer experience.
New domestic entertainment will be highly competitive and will be exported to the world.
This is a banner: global cultural output
In the 4G era, Korea ’s 4G coverage rate is far ahead, reaching 95.7% (U.S. coverage rate is 81.3%) ; speed is 45.8Mbps , The world’s second (13Mbps in the United States) .
South Korea’s video games also dominate the world on its perfect 4G infrastructure. 4G-based social media has also helped South Korean music, film and television spread to the world.
Because of the good conditions of 4G networks and the good experience of online games, Korean nationals’ consumption in the game industry leads the world, and various game competitions are very popular in Korea. Korean online games first matured domestically and then exported to the world.
In 2018, the export value of the Korean game industry reached US $ 6.411 billion, equivalent to approximately RMB 42 billion, a year-on-year increase of 8.2%.
△ Picture source: GameLook
NEXON, one of the largest game makers in South Korea, has classic games such as “Bubble Hall”, “Adventure Island”, “Kart Run”, “Dungeon and Warriors”, and more than 70% of its revenue comes from outside the country.
It can be seen that 4G infrastructure helped South Korea become a cultural power and export cultural influence to the world.
The acceleration of domestic 5G new infrastructure has created new entertainment such as cloud games and VR live broadcast. These belong to the leading ranks in the world and are no longer the backward catch-up state in the 4G era.
So, with the development of new domestic entertainment, China will surely become a major exporter of cultural products in the future and export cultural influence to the world.
The current international version of Douyin Tiktok, Tencent’s Peace Elite, foreign martial arts literature websites and mainland drama websites all prove that Chinese cultural products have begun to be exported worldwide.
With the advancement of new infrastructure and the deep integration of culture and technology, digital Chinese cultural products will have global competitiveness.
Summary: Don’t waste a crisis
The new crown epidemic is a global crisis.
The timely launch of the new infrastructure by the Chinese government will not only solve the immediate needs, but also lay a solid foundation for China’s development in the next ten years.
The new cultural entertainment bathed in the epidemic crisis, but it will be tempered into steel, opening a new era of Chinese culture affecting the world.
This article is from the WeChat public account: Culture Industry Review (ID: whcypl) , author: Anfu double