The picture is from IC photo, written by Chen Dengxin, edited by Gao Zhi < / p>
You never know, which one comes first tomorrow with an accident.
As the epidemic rages around the world, the number of confirmed diagnoses in the United States, Italy, Spain, and other countries continues to rise, and hundreds of millions of people are forced to ban. However, consumer demand has not disappeared, and Amazon has become an important channel for people to obtain supplies from the outside world. Considered one of the ultimate beneficiaries of the “Black Swan.”
In fact, Amazon has indeed ushered in a demand blowout, recruiting an additional 100,000 full-time and part-time employees in the United States alone to fill vacancies in storage and shipping. This is also the reason why US stocks have fluctuated sharply in the past month, technology stocks such as Apple and Facebook have plummeted, and Amazon’s market value has hardly lost: Amazon has become a safe haven for US stocks.
“I think Amazon’s stock price may reach $ 3,000.” Jim Kramer, CNBC TV celebrity, on March 25, 2020 Time) .
Half is flame, half is seawater.
Unlike the platform’s high light moment, domestic small and medium sellers on Amazon are drifting in the wind and rain.
Slump in sales, cancellation of orders, lack of logistics … One problem after another, and even worse, Amazon has restricted the flow of non-essential products, which has made it increasingly difficult for Amazon sellers to survive.
2020 will be the worst year for small and medium-sized sellers on Amazon.
Hurrying to work, but the goods cannot be sold
“Orders are getting fewer and fewer, and I don’t know how to survive later.” Amazon seller Wan Ju said to the zinc scale that the current sales are frozen and feel confused about the future.
Wan Ju founded a toy factory in Yongjia County, Wenzhou City, Zhejiang Province. Amazon has a toy store that has been in operation for several years: “Amazon accounts for almost half of the volume, and the rest is mainly through the Canton Fair, the Hong Kong Toys Fair in China, German International Toy Fair sold, this part is mainly offline. “
Wan Ju’s Toy Factory Exhibition Hall
In January and February, there were not many cases in the United States, Europe and other places. Wan Ju was concerned about the update of the epidemic situation at home and abroad: “At that time, I simply thought that as long as China went through this difficult situation, who would want to go overseas? Anti-epidemic measures are so unreliable, the number of confirmed patients is the same as sitting on a rocket. “
Wanju’s Amazon store has two sales nodes, one for Christmas and the other for Children’s Day, which means that stocks need to be prepared three or four months in advance.
“After the resumption of work, I rushed to death, worked overtime every night, and piled up a lot of goods.” Wan Ju was full of sadness, and her hair was a little bit of white silk. It ’s gone, it ’s not easy to sell. “
Amazon announced on March 17, 2020 that priority delivery of baby products, health, commodities and other necessities, anti-epidemic materials, etc., and orders for other products will not be accepted until April 5.
In short, Before April 5th, non-essential goods were difficult to enter the warehouse, but they could face the situation of no goods to sell without entering the warehouse.
After seeing the news in the circle of friends, Wanju hurried to apply in the background, and wanted to create more shipments before the “closed door”. However, a large number of people flooded in and caused the shipment creation system to temporarily collapse: “Either you can’t enter Go, either show that it can’t be created, or get stuck halfway through creation. “
The online is blocked, let alone offline. Wan Ju admits that sales have plummeted by more than 80%: “All offline channels have stopped, and now rely on some orders in the Middle East to make up, but this is not enough, even factory workers, operations There is still a gap in the salary of the team. “
According to statistics from Qixinbao, there are 4,941,090 foreign trade enterprises in China, of which 2,201365 are small, medium and micro enterprises, accounting for up to 45%. These companies are facing more or less difficulties like Wanju.
Gart