He was just the first to say the worst word.

Editor’s note: This article is from WeChat public account “ Hedgehog Commune ” (ID: ciweigongshe ), author: Yi thought, editor: Zhou chu.

Every morning at 7 o’clock, “Luo Fat 60 Seconds” appeared on time in the two “positions” of the “Luo Ji Thinking” public tweet. Basically within two or three hours, the read volume of this tweet will reach 100,000+, which is the traffic that almost all public account writers dream of.

In recent issues, Luo Zhenyu focused on the following questions in one minute: “What can we learn from Carnegie?” “How to persuade an emotional person?” “When is the police the most dangerous” Are your goals reasonable? “And” How to identify a good leader? “
Luo Zhenyu: a bit greasy, but not a

“60 seconds for fat / Photo source: Luo Ji thinking public account

Some university professors have studied these questions for a lifetime, but have not been able to draw conclusions. Luo Zhenyu is naturally impossible to answer in 60 seconds, so he will lead the topic to the course of the entrepreneurial project “Get App” ,Charges.

Since December 21, 2012, Luo Zhenyu launched the video program “Luo Ji Si” while opening a public account “60 seconds” to push, this voice accompanied many people to eat breakfast, take the subway or wash the moment .

At that time, Luo Zhenyu would not have thought that one day in the future, an online faction called the “Inverted Luo faction” would grow up. They firmly believe that this middle-aged man is “greasy” boring and self-righteous, a “master of marketing” who sells “poison chicken soup”, “anxiety”, and a “skilled payer”, and a full-fledged “treacherous trader.”

But his enthusiasts regard Luo Zhenyu as a “morning spiritual teacher” and “explorer of knowledge payment.”

How did the division happen?

It can only be said that Luo Fat and “Luo Ji Thinking” have mixed reputations on the Internet.

Creating a personal IP

If there is a speech, there will be opinion leaders. In the Internet era, this opinion leader is called “KOL”, or “Internet celebrity” in general. While bridging the gap between time and space, the Internet has also brought about the rise of civilian culture. This wave is represented by the rise of “weibo”.

Since knowledge can create wealth, it can also become a commodity.