Warby Parker, Harry ’s and Allbirds also participated.
According to foreign media Techcrunch, US startup “Yaguara” has recently completed a $ 7.2 million seed round of financing. This round was led by Foundation Capital, with Gradient Ventures, Rainfall Ventures, and Zelkova co-investing.
It is worth mentioning that some well-known e-commerce brands (mainly DTC brands) have also participated in this investment, including eyewear brand Warby Parker, shaver brand Harry ’s and casual shoe brand Allbirds.
Yaguara wants to help e-commerce companies better understand their customers. CEO Jonathan Smalley has worked in a company that has developed cloud tools for enterprises for several years. He believes that it is necessary to integrate data to enable companies to better understand user behavior. Yaguara is currently used by more than 250 brands, and the company will expand its team, enrich its data sources, and continue to optimize the platform.
“The foundation of Yaguara is to consolidate data and put it in the right place”, Smalley explains. The e-commerce company’s data may come from dozens of tools, including performance marketing, e-commerce sales, customer acquisition costs, etc. Yaguara integrates all of these together, allowing the company to fully understand its data in real time. After acquiring this data, Yaguara will also provide the company with predictive insights and recommendations to help the company drive business progress based on a unified data set.
Screenshot from: yaguara
In a recent article, we mentioned that although DTC brands have developed strongly in recent years with the help of social media and e-commerce bonuses, but as channels diversify, brands have begun to explore more ways to acquire customers. Today, all brands will place content on all platforms that may have traffic bonuses, such as Instagram, Youtube, Twitter, and even Tiktok. This will cause a problem. Brands cannot determine which ads consumers are attracted to.It is naturally difficult to evaluate the marketing effect and iterate the promotion plan.
Yaguara obtains data from various popular social media, such as Facebook and Google ads. It also includes shopping cart data and repurchase conditions, all of which can help brands optimize their strategies.
This sounds like a customer data platform (CDP), but Smalley said that although both parties can provide data, Yaguara will help reduce the difficulty for front-line marketers to understand the data, without the assistance of technical staff, and get relevant information. Insight.