Photography can also increase efficiency.
For a long time in the past, the production and operation of commercial photography have not changed much. On the production side, the photographer takes manual operations from on-site shooting to post-editing to film transmission to the customer, ranging from two days to one week. On the operation side, many photographers rely on referrals to take orders, and the efficiency of matching between supply and demand is unstable. p>
However, user needs are slowly changing. strong> After a group building is over, users will want to be able to quickly get photos to meet sharing needs. Historical image production methods have been difficult to meet such immediate and technological needs. On the other hand, the threshold of the photography industry is continuously lowered, and the living space of freelance photographers is further squeezed. p>
The recently contacted WO 图 科技 (founded in 2014) has established a cloud photography SaaS The service platform, on the production side, uses its self-developed “picture live broadcast + AI retouching system” to achieve immediate shooting and output; on the operation side, a data tag database is established for photography photographers to match suitable photography cameras and project needs To improve operational efficiency. p>
Wotu ’s “Photo Live + AI Retouching” system mainly includes flash transmission technology, AI cloud retouching and live photo albums. Every time a photographer takes a picture on the scene, Woutu ’s self-developed smart hardware “flash pass box” ” Automatically read camera SD card strong> via data cable, upload pictures to the cloud via 4G or wifi; In about 2s time strong>, AI can rotate pictures, Color temperature repair, exposure correction, and intelligent film selection, etc., will be displayed in the live album immediately after the intelligent retouching is completed. p>
In addition, Ohtu has also developed a “video cloud guide system” that can realize cloud switching of live video screens; and a “VR shooting system” that can achieve rapid shooting, beautification and synthesis of VR photos. p>
Otu’s founder Yuan Feng told us that Otu’s AI cloud retouching model is based on a large number of commercial photography and retouched photos for training. It has surpassed Google and Tencent in the commercial photography segment. Processing technology. Ohtu owns invention patents in this field. p>
Oh map AI retouching demo p>
Other than thatWow also has AI image recognition technology, which can recognize faces and objects in a large number of photos and classify them. Relying on this technology, Wotu cooperated with Dingding to launch the home-school photo album function strong>, covering all schools from kindergarten to elementary and middle schools. After identification and processing, the system will automatically generate photos of each student ’s campus life, and then push them to the corresponding parents. p>
In terms of platform construction, Oh map is carried out through standardization at both ends. On the one hand, for all kinds of common types of commercial photography, establish category SOP strong>, the number of units of each category, the shooting process, the content of the shooting, and even the near and far perspective of the character are standardized to customers Requirements; on the other hand, build a photographer’s database strong> to personalize tags for photographers, such as good at shooting type, skill level, personality, body, evaluation of previous activities, dressing style, etc. Finally, the platform dispatches orders based on the matching degree of both parties. p>
Wutu’s dispatch method is still in the background manual screening stage, but Yuan Feng said that in the later stage, there are plans to gradually realize platformization and automation. There are more than 60,000 registered photographers on the Wotu platform. Project cooperation is used to sign contracts. Signed photographers need to pass the assessment. There are approximately 2,000 active and signed photographer teams. It has established more than 20 standard shooting procedures such as sports event SOP, group building event SOP, entertainment performance SOP, exhibition event SOP, and annual conference shooting SOP, and has customized Alibaba SOP, Porsche SOP, Tencent SOP, etc. for large customers. p>
In terms of profit, Woo’s profit model span> strong> consists of three parts, span> One is the project system strong> < span>, providing “shooting service + technical service” for B-side demand companies, collecting service fees, sharing with contracted photographers, and providing image management SaaS to corporate customers to achieve long-term services; the second is SaaS subscriptions strong> , Selling “live picture” system, AI retouching, video live broadcast system and other services to photographers, pay per time or yearly; the third is Technical output strong>, cooperate with third parties such as Ding Nao to create products, Charge service fees. span> p>
In terms of marketing, Ohtu chooses to cut in from events and meetings. Yuan Feng said that there is a lot of traffic at the events and meetings. The brand exposure of Ohtu has achieved very good results. When receiving orders, it is equivalent to advertising and activities at the same time. The customer acquisition cost is almost zero. This is also a special part of the marketing plan of Wotu. In most external live album systems, Wotu will choose to display the Wotu logo. The companies that are relatively mature in the field of commercial cloud photography are mainly Meero in France and Vphoto in Shanghai.