This article comes from WeChat public account: Interface News (ID: wowjiemian), Reporter: Wu Yangyu, header image source: IC photo
The return of Luo YonghaoHowever, it attracted a lot of attention.
After the live broadcast of the first show on April 1, compared with his own inner world, the outside world ’s emotions and evaluations of him may be richer and more complex: support, touch, excitement, contempt, question, taunt, all these words Mixed together to re-establish Luo Yonghao’s image of public opinion.
The identity of his anchor is becoming more and more clear, but there is no doubt that he is concerned that the people who follow him have not forgotten the road he walked and the stories that happened on the road.
At 8pm on April 10, Luo Yonghao will lead his team to the second live broadcast, this is a special session to help sell Hubei products. Lao Luo said in the public account that the more than 3.6 million yuan of rewards received in the last live broadcast will be used to subsidize local fruit farmers in Hubei.
Although this is a live broadcast with public welfare attributes, for the anchor Luo Yonghao, it will still be regarded as a “World War II”. After the last show, has he completely digested and absorbed the overwhelming positive and negative evaluations, can he perform better in the new live broadcast?
Recently, Interface News conducted an exclusive interview with Luo Yonghao, mentioning many questions that the outside world is curious about: His determination to live broadcast, how to think about his performance of the first show, the selection criteria of the team, and how to stay What else do you think of the mobile phone industry with deep marks?
Before the start of a new live broadcast, you may wish to know him again.
The following is the interview transcript (Slightly edited) :
Interface News : After the live broadcast on April 1, everyone commented that the live broadcast rooms of Li Jiaqi and Wei Ya were more exciting. You and Zhu Xiaomu were really bored with the goods. Do you agree ? But this evaluation is actually inconsistent with your personal image. What do you think is the problem?
Luo Yonghao : fully approved. We do n’t have enough experience and the preparation time is seriously inadequate, so for the first time, we did very amateurish, worthy of consumers, but sorry for the audience. Just do it a few more times.
Interface news : 1.1 billion transactions, 48 million viewers, are you satisfied with this first show? If it is a perfect score, how many points do you have for your performance and your first show?
Luo Yonghao : Traditionally, many platformsCounting the amount of the order, due to the high impulse consumption of e-commerce live broadcast, many people will calm down after the order and give up the payment. According to the amount of the order, our score is about 170 million. But the Douyin platform counts the transaction amount, which is the actual final payment. Based on the transaction amount, our score is 110 million.
As the premiere of e-commerce brought goods, they said that this number should have broken the world record. Our team is basically satisfied with this number, but feels that there is still a lot of room for improvement through persistence, improvement and hard work. Because the experience is severely insufficient and the company’s preparation time is extremely tight, the overall performance is very unsatisfactory. If I score myself, I will definitely fail , but I believe that it will soon improve significantly.
Interface news : Some people report that the prices of some products for the first live broadcast are similar to those of other platforms on weekdays. According to the performance and results of the first broadcast, how do you plan to get more powerful concessions next?
Luo Yonghao : We only pursue the lowest price from the manufacturer every time, but we are not pursuing much lower prices. We hope that the users of the live broadcast room can buy the lowest price every time, but we do not want the manufacturers to lose money and shout.
The advantages of traffic and attention have destructively exploited manufacturers, which is not conducive to the long-term symbiotic and win-win relationship that manufacturers, sales channels and consumers should have.
Interface news : Briefly talk about your selection process? If you only divide the goods on the first show into technology and food, what are their standards for your approval?
Luo Yonghao : The process is probably like this: business connection, product manager follow-up trial and evaluation, user evaluation / word-of-mouth and sales research, supply chain and other background checks, market team connection between both parties, business Follow up with legal affairs, determine the contract agreement, and go live.
The main standards of the food category (in no particular order here) : 1. Big brand / national brand text-remarks “label =” Remarks “> (This is in the early stage of understaffing, mainly for safety) , or achieved enough achievements in the vertical category, but has not expanded to become well known to everyone class = “text-remarks “label =” Remarks “> (For this part of manufacturers, our brand promotion value is very high) ; 2. Delicious / drinkable; 3. High cost performance.
The main standards of science and technology (in order of no order) : 1. We can basically understand the supply chain, A brand that has sold enough sales, has a good reputation, and does not have quality problems with scale; 2. Easy to use / practical / solve user needs and pain points; 3. High cost performance.
Interface news : Honestly, do you think the live broadcast with goods itself makes you feel interesting and passionate? You are particularly good at metaphors. Can you make an analogy to let everyone know what status and feelings you have in your heart when you make mobile phones and live broadcasts?
Luo Yonghao : All the work that creates value will interest me. I am now very happy to sell goods. I counted its income, calculated when it would help me pay off the debt, calculated its possible future business prospects, and was very happy every day.
But of course, making a friend Technology Co., Ltd. will not stop at selling goods, but at MCN institutions. The business of live broadcast e-commerce will be an important sales channel for our own brands in the future, but it is far from all of our business.
Teacher Liu Run said: “Live broadcast is the dream of many people, but it is just the entanglement that Lao Luo leads to his dream.” That’s it. My enthusiasm for making products is always higher than other jobs. For me, I did n’t make a product to start a business. I wanted to make a great product. I had to start a business and bear everything needed to start a business.
But life is often like this: you have worked hard to achieve world-class things. For various reasons, not only have you not succeeded in business, but many people have analyzed it as something not working (Unfortunately, we already have at least a few million friends, and we ca n’t be as depressed as those lonely geniuses) ; in other aspects, you do n’t even have time to work hard Can make money. Although this money is just an ideal means, not an end, many people are already praising your “success”.
Interface News : Everyone is still curious how do you make up your mind to do live streaming?
Luo Yonghao : I used to just lack interest in it and had no other bad opinions. In fact, I didn’t even “decide” what kind of “determination”, I just know that because my e-commerce friends always talk to me. I did nothing during the epidemic. I did a research at home and found it valuable. Then I ate a meal with a few partners and started doing it.
Interface news : Are you still paying attention to the mobile phone industry? After the outbreak, the mobile phone industry will encounter some sales and supply difficulties this year. How many manufacturers have been affected? As a former colleague, how do you feel? Can you still give some suggestions?
Luo Yonghao : Do n’t follow. After we were forced to sell the mobile phone business, when I was doing other things to make money to kill the smart device field, the focus is on the next generation computing platform for mobile phones, not mobile phones .
Interface news : There are still countless people who support you. In their eyes, you are still an idealist who insists on self, but only briefly changes because of real needs. What do you think of yourself now? What is the next goal? What do you think of future success or failure?
Luo Yonghao : I basically agree with the “countless” people, but I don’t even think I have made any “changes”. You are on the path of pursuing your dreams, and you owe money accidentally. Before you continue to pursue your dreams, make time to make some money to pay off debts. This cannot be called “change” .
The next possible success? It should help me realize the ideals above the product. Possible failure? I haven’t paid much attention to this. I am forty-eight years old. In terms of time and operability of my career, I should be able to bear five or six failures. As for psychology, I can withstand countless failures.
This article comes from WeChat public account: Interface News (ID: wowjiemian), Reporter: Wu Yangyu