This article comes from WeChat public account: little drama reading (ID: yidianjd) author: Hu Yang
The number of TV drama records is gradually decreasing.
Yesterday, the State Administration of Radio, Film and Television issued a “Notice on the Public Recording of the National Filming and Production of TV Dramas in March 2020” (referred to as “Notice”). The notice shows that there were a total of 42 TV dramas in the drama market in March this year. , 1459 episodes, down 32% and 39.7% year-on-year, and down 33% and 40% from the previous month.
According to the preliminary statistics on the record of the TV drama market in the past five years, we can find that the number of TV drama records in March in the drama market is relatively low, which is basically maintained at 60-80, and there will also be large fluctuations in the division of themes However, like this year, the total number reached only 42, which has set a new low in the number of recorded drama markets in the past five years, and it is seriously lower than the monthly average of 101 episodes and 39 episodes per episode in 2016.
The drama market is facing the problem of “insufficient production capacity”. This may be more pronounced in the current apparently polarized drama market: the data shows that in the first quarter of this year, the number of new online dramas on video sites reached 133, up 21% year-on-year. At the same time, the popularity of the drama market is rising, and only the TV breaks 2 (CSM52 City) episodes, and it has already broken through 10 major barriers “Anjia” even showed signs of breaking the ratings, which is basically difficult to appear in the market in 18 and 19 years.
The increase in drama dividends brought about by the “epidemic”, but the correspondingTo the filming situation of the “epidemic” crit. In addition, during this time, the second and third line TV’s continuous “explosive drama” multiple rounds of rebroadcasting, online drama starring, and the distribution of copyrights on video sites also reflected the difficulty of “supply exceeds demand” in the drama market. Bureau. The hot market and cold record are becoming a major trend in the current drama market.
Slightly positive news is that in the March record drama, a number of key projects with market appeal have emerged, such as the tribute drama “Kunshi” led by Zheng Xiaolong and jointly prepared by seven other directors ( Broadcasted in the form of a unit play, known as the drama version “My Motherland”), “Fine Dress” directed by 500 directors, “Rebel” produced by Xinli, and the legendary costume drama “Remote Elephant Legend”.
It is worth mentioning that a number of “poverty alleviation” projects led by rural subjects have also appeared in the record list, and they occupy a large number of advantages. This means that the next round of theme in the drama market will soon be spent on “poverty alleviation dramas”. In addition, what signals did the TV drama filing in March bring to the market?
The market “transition period” under the storm?
A phenomenon that cannot be ignored is that the decline in the number of filings is becoming a major trend in the market. A little drama reading counted the number of national drama records in the past three months, and found that not only the number of TV drama records continued to decline, but also the decline in online drama records. The latest news shows that in February, the record data of Internet dramas reached 69, 1,569 episodes, the lowest in the whole year since March 2019. This means that the drama market as a whole is facing the problem of “capacity reduction”.
Of course, the decrease in recorded dramas does not mean that the market must be down, but to a certain extent, it has exposed the problems of the drama industry and even the entire film and television industry. Relevant reports pointed out that in the past year, thousands of domestic entertainment companies have gradually closed down, which cannot be compared with the related cases of thousands of film and television companies that rose in January during the glorious period.
Narrowing the scope to the film and television drama industry is due to the continuous decline in the annual report of the drama company, the relatively reduced work of artists, and the negative news caused by the “epidemic” and the shutdown of the crew. However, objectively speaking, although the “epidemic” has caused many crews to face difficulties such as shortage of funds and difficulties in reuniting personnel in a short period of time, Yu is still in the “reserve” filing market and has no direct impact. It is more like a long-standing “passionate retreat” in the industry-when more and more film and television companies close down and producers transform into micro-businesses, how much room is left for the drama market?
The morale of market development seems to be increasingly at a “bottom”. However, don’t worry too much. When an inflection point appears, it is often accompanied by more “storms”. Now, it is clear that a calm “transition period” has come. On February 6th, the State Administration of Radio, Film and Television issued a “Relevant Notice on the Latest Recording of TV Dramas and Internet Dramas”. In the notice, three elements have been clearly stated for the recorded works, that is, the completion of the script can be declared, and the episode should not exceed 40 episodes And the total film remuneration of actors does not exceed 40% of the total production cost.
This may also be regarded as one of the important factors affecting the serious decline in the production capacity of TV dramas in March. In the future, projects that are forced to fail to be filed due to the “three elements” will surely have them. It should be noted that even for the currently-successfully-recorded episode projects, it is also necessary to consider whether the filming and market release can be successfully completed. After all, there are still countless works that are stuck outside the door due to special circumstances every year.
Costumes, modern and contemporary dramas have declined significantly, and “salute dramas” have also received attention
If the overall decline in the number of filings is one of the phenomena affecting the current market, then the control and selection of future themes requires practitioners to have a keen observation and decision-making ability.
As we all know, the theme of costumes has always been a pioneer in the market. From the 15th and 16th years when the market opened the trend of “Xianxia” in costumes, to the resurgence of the popular “big heroine” and “Gongdou” themes in 17 and 18, the contribution of costume dramas to the market’s popularity has never been disappointing. Even in the year when the “fashionable costumes” brought by the 19-year policy are strictly prohibited, the important period is still dominated by costume dramas. It’s just that compared with the previous satellite TV golden file, and even the dual- and four-network broadcasting trends, the costume drama “Congwang” has become a more common phenomenon.
But in the opening year of this year, only star-rated costume dramas have reached 4 (incomplete statistics) , two of which are online. The first-line satellite TV gold files are “Daming Fenghua” broadcast by Hunan Satellite TV and the lively drama “Qing Ping Le”. This also fully shows that even under the unfavorable trend of the big environment, the head costume drama still holds the market share of the drama.
“Qing Ping Le” (formerly known as “Lonely City”)
One unsurprising news is that in the March project, the number of costume dramas reached only 4 and the number of episodes was 182, a 33% decrease from the same period last year and a 20% decrease from the previous month. This also means that in recent months, the number of costume drama records has been in the minority, and single digits have become a common trend.
Firstly, this is mainly influenced by the “policy”. At the moment when Xianxia and Gudou frequently violate historical events, and the costume drama cannot be “traversed”, the fact that the development space of the costume drama has been governed has become a truism; , Mainly because of a large number of realistic subjects