Subsidies are issued, purchase restrictions are relaxed, and new energy vehicle purchase subsidies are extended … Recently, a series of policies have been launched from the central to local governments to boost automobile consumption. What impact will these policies have on the automotive market?


Multi-ministries and commissions promote car consumption, and more than ten cities have introduced specific measures

Recently, many central ministries and commissions have repeatedly proposed to promote auto consumption. The Executive Meeting of the State Council held on March 31 decided to extend the new energy vehicle purchase subsidies and vehicle tax exemption policies that expire at the end of this year for 2 years.

On March 26, the Ministry of Commerce proposed to encourage localities to introduce measures to promote the consumption of new energy vehicles and carry out the trade-in of new vehicles, based on local conditions, to further stabilize and expand automobile consumption . Prior to this, the “Notice on Supporting the Resumption of Business of Commercial and Trade Circulation Enterprises” jointly promulgated by the Ministry of Commerce and the National Development and Reform Commission proposed that we should actively promote the optimization of automobile purchase restriction measures to stabilize and expand automobile consumption. The National Development and Reform Commission, the Ministry of Public Security, and the Ministry of Finance jointly proposed that the policy of restricting the purchase of automobiles to a policy of guided use should be promoted, and the areas where the purchase of automobiles is restricted should be appropriately increased to increase the number plate limit.

Various regions have responded positively. At present, more than ten cities such as Guangzhou, Hangzhou, Ningbo, Nanjing and other cities have introduced measures to promote automobile consumption, including increasing subsidies and increasing passenger cars. Indicators, such as subsidies for purchasing new or new energy vehicles, replacement of old-for-new vehicles, different forms of consumption vouchers or direct profit-making, etc. In some places, subsidies are also provided to consumers for licensing.

By the end of this year, Guangzhou will provide a comprehensive subsidy of 10,000 yuan per car for individuals purchasing new energy vehicles, and 3,000 yuan to 6,000 yuan for replacement of second-hand cars, depending on the model Yuan subsidies. Foshan, Guangdong, provides a subsidy of RMB 2,000 to RMB 5,000 for the purchase of “National VI” standard displacement cars by local car companies.

Nanchang, Ningbo, Changchun and other places to buy locally produced and sold passenger cars and license them locally, give each car a one-time concession, the amount is in It ranges from 1,000 yuan to 6,000 yuan.

In Luohu District, Shenzhen, consumers who purchase a car with a unit price of more than 100,000 yuan at a local car sales enterprise can receive a shopping card worth 2,000 yuan.

Automotive purchase restriction city Guangzhou encourages car companies to subsidize consumers ’license fees. If the automobile enterprise subsidizes consumers to obtain a license plate of 10,000 yuan per vehicle, the municipal5000 yuan reward for each car. Official data shows that the average transaction price of Guangzhou’s personal auction in March was about 18,000 yuan. Under the new policy, consumers’ licensing costs will fall by more than half.

There are also some cities with purchase restrictions that will increase the index and relax the restrictions appropriately. The Hangzhou Municipal Office for the Regulation and Control of Total Passenger Cars announced that it will increase the target of 20,000 passenger cars by 2020. Guangzhou said it would speed up the implementation of the new quota of 100,000 small and medium-sized passenger cars, and Shenzhen also said it would speed up the release of new car indicators. Shanghai has increased brand auction targets, Guiyang has canceled purchase restrictions, and Hainan has canceled new energy vehicle purchase restrictions.


New opportunities for new energy vehicles attract attention

Industry sources believe that in many policies, new energy vehicle purchase subsidies and vehicle tax exemption are extended In the past two years, it has attracted special attention. Under the policy, new energy vehicles will continue to maintain price advantages, and will become a more obvious growth point in a longer period.

Wu Xibo, associate researcher in economics at the Institute of Regional Economics, Guangzhou Academy of Social Sciences, said that the extension of the subsidy policy for new energy vehicles shows that the country will still vigorously and firmly develop new energy Automotive industry.

“Recently, there are more preferential policies, and it is more cost-effective to buy a car.” At a large car sales center in Baiyun District, Guangzhou City, Mr. Mintian told reporters that the past two weeks have been Going to five or six stores, many brands of new energy vehicles have additional discounts on the basis of government subsidies, and some can save 40,000 to 50,000 yuan, which is very attractive.

The data shows that in the first quarter, the epidemic situation and the macroeconomic downturn had a greater impact on the automobile industry as a whole, and sales of new energy vehicles fell sharply year-on-year. With the gradual improvement of the epidemic situation, the sales of new energy vehicles are gradually recovering. In March, the production and sales of new energy vehicles increased 3.8 times and 3 times respectively.

As of the end of 2019, China has more than 3.8 million new energy vehicles and more than 1.2 million charging piles. The industry believes that insufficient battery life and imperfect charging facilities are the main factors that are not conducive to the consumption of new energy vehicles.

Sun Guangqi, director of the Department of Economic Construction of the Ministry of Finance, said recently that China ’s new energy vehicle manufacturing costs are still relatively high, and it is difficult to compete with traditional fuel vehicles. Improve industrial competitiveness.

It is understood that the Ministry of Finance and relevant departments will issue specific measures for policy adjustments related to new energy vehicle purchase subsidies to stabilize market expectations. The next step will be to study and optimize the policy of awards and supplements, support local development of charging facilities, change the situation of more cars and fewer piles as soon as possible, and create a good environment for new energy vehicle consumption.

Cai Ronghua, deputy director of the Industrial Development Department of the National Development and Reform Commission, said that at present, some charging facilities construction projects have been started, and it is expected that the investment will be about 10 billion yuan this year. , About 200,000 public piles were added, about 400,000 private piles were added, and 48,000 public charging stations were added.

“In the future, automobile consumption and travel modes will be greatly changed, and intelligent network connection will be a big trend.” Head of Industrial Development Department, Guangzhou Industry and Information Technology Bureau Chen Jianhua said that if the construction of infrastructure such as Internet of Vehicles and charging piles can be accelerated, they will become a new hot spot for automobile consumption and will also bring new opportunities to the domestic automobile market. Car companies should seize the opportunity, increase investment in innovation, and enhance competitiveness.


Urgent policy refinement is urgently needed

Some auto manufacturers said that due to the epidemic, auto consumption in February basically stagnated. “With the continuous improvement of the national epidemic prevention and control situation, coupled with a series of policies recently launched, the industry is expecting a significant rebound in sales in the second and third quarters.” Xiong Shuangling, president of the Guangdong Automotive E-Commerce Promotion Association, said.

According to data from the China Automobile Dealers Association, the average daily retail sales of passenger cars in the first week of February were only 811, 4101 in the second week, and 5411 in the third week. In the fourth week, it rose to 16,500 vehicles. In March, the national automobile production and sales reached 1.422 million units and 1.43 million units respectively, an increase of 4.0 times and 3.6 times respectively.

According to data released on the 9th National Passenger Vehicle Market Information Joint Conference, in March, the narrow passenger car market retailed 1.045 million vehicles, a year-on-year decrease of 40.4%. Last month, it increased by 38 percentage points, an increase of 317.5%.

Tang Xixi, a researcher at the Industrial Development Division of the Guangzhou Municipal Bureau of Industry and Information Technology, said that at present, there are more potential car consumers, and subsidies will be more effective. The analysis of CICC’s research report believes that the more effective and feasible plan to boost the demand of the automobile market in the short term is to relax purchase restrictions and trade-in subsidies.

“PolicyThe pulling effect in the start-up period may not be immediately apparent. “Cui Dongshu, the secretary general of the All China Federation of Sports Federations, suggested that in addition to the existing policies being detailed and implemented as soon as possible, consideration can be given to the introduction of comprehensive measures such as purchase tax reductions and tax deductions for car purchases. In addition, some industry insiders suggested that new consumer markets should be developed in the future. Cai Ronghua said that China’s third-tier and below-tier cities have greater potential for automobile consumption, which will become a new growth driver for China’s automobile consumption in the future. A head of an automobile sales company said Now, auto manufacturers are working hard to expand and promote sales in third- and fourth-tier cities.

The market calls for further gradual relaxation of car purchase restrictions and releases market potential. Wu Xibo believes that some big The city ’s automobile consumption has been suppressed for a long time. After the epidemic, residents ’demand for safe travel is more intense, and the short-term effect will be most obvious after opening up.

(Original question Is: “Can the policy combination punch box” speed up the gear “?”)