Can Gome, the soul of Gome, who has won the richest man in China for three times, be countless, and can he tolerate Gome’s “under the fence”?
Editor’s note: This article comes from the WeChat public account “Pole Business Review” (ID: jdsy2020) .
Author / Liu Rongrong
Edit / Shili Liusha
Jianghu has really become too fast.
In 2008, in the last year of Gome ’s founder Huang Guangyu, the third time that he became the richest man on the Hurun Rich List, he was in jail. Huang Zheng just resigned from Google and came out to start his own business. E-commerce, Huang Guangyu could not have heard of Huang Zheng, a fledgling young man.
Ten years in Hedong and ten years in Hexi, this sentence is best verified in both. Huang Guangyu, who will be released from prison next year, will find that Gome, which he founded with his own hands, has become the new “little brother” of Pinduoduo:
On April 19, Pinduoduo made its first foreign strategic investment and subscribed US $ 200 million of Gome convertible bonds. If all conversion rights are exercised in the end, Pinduoduo will be allocated up to 1.28 billion Gome shares, accounting for approximately 5.62% of the enlarged share capital of the latter’s issued conversion shares.
This is called “the perfect match” by some people. On the surface, while Pinduoduo is using Gome to fill its short supply chain, Pinduoduo is also injecting new flows into Gome. The cooperation between the two parties seems to bring 1 + 1> 2 effects.
However, things in the world have never been as simple as doing arithmetic. What’s more, the soul of Gome, who has won the richest man in China for three times, and countless scenes of the rivers and lakes, when he returns, can his heart really tolerate Gome’s “behind people”?
01 Welcome the gift of Huang Guangyu ’s return?
When Huang Guangyu, born in 1969, and Huang Zheng, born in the 1980s, first met, what was the scene?
This is really unimaginable. But for China’s Internet and e-commerce rivers and lakes, Huang Guangyu and Huang Zheng are undoubtedly representatives of the two eras-the former represents the former offline retail hegemon, and the latter represents the new generation of social e-commerce dark horse.
In terms of the status of the rivers and lakes, although Huang Zheng of the “post-80s” was quite successful, it was obviously not far away from Huang Guangyu.
After all, as an inexpressible Xiaoxiong, even though Huang Guangyu has been in prison for more than ten years, he is still ranked as the largest shareholder of Gome Retail with a 49.12% shareholding, and his actual control has been rumored in Huang. The hand of Guangyu, every time he “”Return from prison” news will arouse the attention of the media and capital markets.
Therefore, one question is, does Huang Guangyu know about the strategic cooperation with Pinduoduo? Is this an order he directly issued?
Gome has not officially spoken about this. However, according to Li Hong, the director of Gome Retail Investment Relations, explained to the outside world last year, “We have been reporting to him on the progress of strategic transformation.” Her original words were then: “The direction of Gome Retail’s transformation was personally confirmed by Huang Guangyu Communicate regularly with executives by letter. “
This means that even if the current cooperation is not from the nod of Huang Guangyu, he will soon be informed of the strategic cooperation with Pinduoduo in prison.
And what can be expected is that Huang Guangyu is in prison, and he has already done some research on the fight. After all, the cooperation between Pinduoduo and Gome began as early as 2018, when Gome opened a flagship store on Pinduoduo. And at the end of March this year, since the two first teamed up to create the “Super Brand Day” event to the present, there has been cooperation from the platform, service and capital levels.
The cooperation with Pinduoduo was speculated by some netizens, and it was also to prepare for the return of Huang Guangyu-this includes the official opening of Gome ’s official flagship store on its former rival Jingdong on March 13th.
So far, Huang Guangyu has been in prison for 11 years. In these 11 years, his wife Du Juan has supported the entire Gome for him. Du Juan promised: “When Huang Guangyu is released from prison, give him a better Gome.” After several commutations, according to Huang Guangyu’s sentence to February 16, 2021, he was less than 10 months away from prison .
“Left-hand Jingdong, right-handed fight.” Is this a gift from Du Juan to her husband Huang Guangyu?
After all, a better Gome looks basically impossible. Huang Guangyu has been in prison for many years, and Gome has gradually gone downhill. Not only has it fallen into the leading position in the industry, but it has also been thrown away by Ali, Jingdong and Suning. According to the 2019 financial report released by Gome in March, it has suffered a huge loss of 8 billion yuan in recent years, and its loss amount has smoothed out all the profits of Gome since 2010.
▲ Gome has suffered severe losses in recent years
In terms of revenue, Gome ’s operating income last year was only 59.438 billion yuan, and a decade ago, its operating income exceeded 50 billion yuan. Compared with competitors, it is even more bleak: In 2008, Gome ’s retail sales were