Shanghai is about to hold the “May 5th Shopping Festival”, are you ready to “chop hands”?

On April 23, the Shanghai Municipal Government held a press conference and released the newly issued “Several Measures on Enhancing Consumer Confidence and Strongly Unlocking Consumer Demand”, which was released in Shanghai. The content, and the related situation of the upcoming “May 5th Shopping Festival”.

The first article of “Several Measures” is to organize the “May 5th Shopping Festival” series of activities, organize key commercial districts, special shopping streets, commercial enterprises, and brand enterprises to carry out marketing activities , Promote physical consumption through online drainage, promote consumption replenishment and potential release.

In the overall arrangement, the “May 5th Shopping Festival” spans the entire second quarter, and runs through many major festivals such as Labor Day, Children’s Day, Dragon Boat Festival, etc. The major e-commerce platforms, commercial enterprises, brand enterprises, terminal products, etc. will participate extensively, so as to “mobilize thousands of enterprises and stores, the whole city, there are activities every day, and there are bright spots every week”. At present, more than 130 key activities and more than 700 special activities have been organized.

According to the incomplete statistics of surging journalists, only Alibaba, Pinduoduo, Suning, Meituan, Guangming Food, Bailian and other giants plan to participate in this shopping festival The input, subsidies, and consumer coupons and shopping coupons issued have reached nearly 10 billion yuan in value.

So, what are the special promotions for the “May 5th Shopping Festival”? Where can Shanghai citizens receive preferential subsidies? The following is the content of some enterprises organized by the surging news reporters to participate in the May 5th Shopping Festival, which sets the focus for Shanghai consumers.


Alibaba: To help consumers “save 2 billion yuan”

Alibaba said it will fully support Shanghai ’s “May 5th Shopping Festival” During this period, Alibaba will help Shanghai consumers save 2 billion yuan.

Alibaba ’s preferential measures and interactive gameplay for Shanghai consumers will be intensively released from early May to June, including scenes such as eating, drinking and playing, with full online and offline coverage . Alibaba will also give full play to enterprise services and consumer operation capabilities, help Shanghai foreign trade enterprises to promote digital transformation and upgrading, and expand the domestic market.

During the “May 5th Shopping Festival”, Hema has thousands of products to buy one get one free.Red envelopes are distributed at night markets and more than 400 scenic spots; online discounts of 55% off dishes are distributed throughout the city, freeing Shanghai Shanghai ’s long-established stores from delivery fees, and will also help more local long-established stores, mid-to-high-end cuisine, flowers, fresh food and other offline businesses to access You are hungry, and you have opened up new scenarios for digital management.

In addition, during the shopping festival, Tmall Supermarket will provide Shanghai consumers with 10 million yuan of exclusive red envelope rain, and set up a special “Shanghai taste” to promote Shanghai Old time-honored brand and famous specialty of Shanghai style.

Ju-Bao will create an exclusive venue in Shanghai for the “May 5th Shopping Festival”, which includes a wealth of 50% off merchandise and large discount coupons and other profit-making activities.

In addition, as the first city of Taobao live broadcasting brand, Shanghai commercial districts, department stores, supermarkets, night markets, etc. all entered the Taobao live broadcasting room. Shanghai commercial flagship Bailian will be shown on Taobao live broadcast, bringing Shanghai people to “cloud shopping Bailian”, creating a new benchmark for the digital transformation and upgrading of retail physical stores.


Pin Duoduo: invest at least 1.5 billion in cash and subsidies

Pinduoduo revealed that it will invest at least 1.5 billion in cash and subsidies to fully support Shanghai “May 5th Shopping Festival”. During the “May 5th Shopping Festival”, Pinduoduo will join with 100 core shopping malls, such as Bailian Group under the Shanghai SASAC, to jointly launch the “Five Fifty Percent Off Site” activity and create a joint subsidy through “e-commerce + supermarket”. The lowest price online and offline.

The event will continue from the evening of May 4th to the evening of May 5th, including Shanghai ’s No. 1 Department Store, Shanghai ’s No. 1 Yaohan, etc. All shopping malls will participate, basically covering major commercial districts in Shanghai. In the meantime, except for specific commodities such as gold and jewelry, all other commodities in the mall will be sold at a “50% discount”.

On the basis of joint large-scale subsidies, Pinduoduo ’s “10 billion subsidies” team will also fully cover offline, through offline barcode scanning lottery, online celebrity + shop staff Joint live broadcasting, O2O in-app purchase, VR shopping experience, limited-edition launch, and other forms, guide millions of Shanghai users on the platform to consume offline, and help offline stores create online private domain traffic to truly achieve Online and offline integration development.

At the same time, the Pinduoduo live broadcast team will unite with multiple MCN organizations and send more than 100 professional anchors to all major shopping malls to realize the “online shopping, online shopping Place an order. ”

During the “May 5th Shopping Festival”, Pinduoduo will also launch a batch of “50% off” durable goods through a large amount of direct drop, targeted subsidies for residents in Shanghai, and online Shanghai foreign trade Commodity-based “outbound premium products, cloud purchase Shencheng” area, “Guochao brand” area mainly based on Shanghai’s well-established brands, and “Shanghai brand” certified commodity area, Shanghai mall area and other matrix series activities.

From May 6th, the above zone will launch a relay for offline activities. During this period, Pinduoduo ’s “10 billion subsidies” will cover all the goods in the above zone. On the platform, the platform will also add 1 billion yuan of “Shanghai brand special consumption coupons” to drive users across the country to jointly purchase products produced in Shanghai.


Bailian Group: More than 2,200 stores across the city participate together

Bailian Group introduction, April to June, Bailian Group The Group has fully promoted the “May 5th Shopping Festival and discount seasons in the city” in Shanghai, and will issue “Bailian Consumption Vouchers” to give back to consumers. Home improvement, health, clocks, glasses, payment, etc., participated in more than 2,200 stores across the city.

During the event, Bailian Group ’s retail outlets and iBailian online platforms will hold more than 100 camp promotions to achieve “unconventional control, The effect of the campaign is “Strengthening momentum, activities every day, highlights every week”, which further enhances the appeal of the activities to consumers, stimulates consumption potential, and helps start the “Shanghai Shopping” brand.

Among them, the “Bai Lian Qian Dian Da Huan Huan” activity will carry out a series of promotions for the city’s multiple business districts; at the same time, “Bai Lian Foreign Trade Good Goods Festival” Bo, Bailian Global Boutique Benefits, “My Old Patriotic Tide”, “i Bailian Four Years Anniversary”, “Lianhua 29th Anniversary”, “Outlet Nostalgic Carnival”, “The First Appreciation Party of the Yaohan” Waiting for the “first store economy, brand economy, night economy” as the leading role, fully realize the online and offline linkage, the main “cloud” shopping concept, for the city’s discount season to help build momentum.


Suning: Cumulatively issued 2 billion consumer coupons

Suning introduced that Suning.com will launch a “super tens of billions of subsidies” for Shanghai consumers, On the basis of issuing 300 million yuan of consumer vouchers, additional code to issue consumer vouchers