Enter the home improvement market and expand the unlimited games vertically.
Editor’s note: This article comes from the WeChat public account “Prism” (ID: lengjing_qqfinance) .
Author | Guo Yifei, editor | Zhang Qingning
Produced | Prism · Tencent Xiaoman Studio
Two years ago, the shell search was born, which meant that the vertical chain home was upgraded to a platform, and the business boundary extended from the stock housing transaction to the large residential area.
The ensuing cross-border war has been spreading to this day.
“Today we do n’t look too much at competitors, we also hope that competitors do n’t look at us too much, the core is how to provide better services. (This) is also the same for competitors.” Lianjia founder, director of shell search Chang Zuohui said of “Prism”.
Zuo Hui said that he “particularly agrees to one thing”, that is, most industries in China today have the opportunity to do it again. In the traditional industries, everyone is very clear. When I do it again, I think that those will be broken and used new Perspective and logic to divide the entire business layout, “These things will happen, whether you want it or not.”
This interview conversation took place in mid-January 2020.
At that time, when the millions of brokers who were busy for a year began to prepare to go home for the Chinese New Year, the new crown epidemic hit, causing the intermediary stores they depended on to shut down and they could not resume work for almost two months.
Prism learned from authoritative sources that Shell has achieved profitability in 2019. Thanks to the outbreak of new house business, GMV turnover has nearly doubled, exceeding 2 trillion. However, it is not yet possible to use accurate financial figures to assess the “lethal power” of the epidemic on shells.
At the Shell New Residence Meeting held on April 23, Zuo Hui ’s goal in 2020 is no longer a rapid expansion of scale.
His new goal is to incentivize brokers and stores internally, improve the efficiency of human-efficiency stores, and launch the “quilt home decoration” APP to extend the business boundary to the field of decoration; externally, he strives to persuade banks and other external institutions to loan Transaction services such as tax transfer and transfer have been brought online to achieve a complete closed loop, and at the same time help developers to destock new homes.
Scale tends to the ceiling
“Some comparisons in 2019