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Social is another presentation of the self.

In 2020, who is the hottest social media in the United States?

Facebook has lost 15 million users in the past 2 years, and the daily active time of users has been declining since 17 years; Twitter’s daily tweets have dropped from 350 million to 250 million; Instagram seems to be hot, and users interact daily The rate has also shown a downward trend since May 2019.

Although the demand for socialization is diverse, the constant is to release “the other side of yourself”. Express yourself and vent your emotions nowhere in reality.

Vertical Social: Meet True Friends in One Second

The social giant’s gradual loss of users’ hearts is a sign of many changes, one of which is the social transformation from universal to vertical.

When social media first appeared in our lives, the focus was on expanding everyone ’s social network, and now most people are users of at least two general-purpose social products.

People’s need for socialization is more intimate, small, and personal, and vertical socialization has become a new direction.

Yubo: Please walk away over 25 years old

Youth is one of the most vertical social fields with great potential. It is updated and iterated for apps after 00. Yubo, established in 2015, is currently very popular ????

At present, it has 25 million users, and the number of daily active users can reach 1 million.

At the end of last year, it completed a financing of 12.3 million led by Iris Capital and Idinvest Partners.

Yubo ’s attraction to young people is that users can be themselves here, instead of just caring about large size and likes like other platforms.

Yubo only accepts registration for young people under 25 years of age. Users can slide left and right to match friends like tinder, and can also participate in a live room like Houseparty.

Founder Sacha Lazimi believes that Yubo represents the future of socializing, that is, discovering like-minded friends.

Even if each side can talk, it ’s not about pursuing a glamorous social media image.

Peanut: Exclusive and exclusive for pregnant mothers

Peanut created an exclusive space for pregnant women. At first, it was just a simple dating tool for pregnant mothers to find other pregnant mothers through matching.

However, the platform ’s group chat function gradually surpassed Q & A, matching, etc. The founder said that users ’chats in these groups are very deep and private, which is simply not found on platforms like Facebook.

The current user base has expanded from pregnant mothers to women who want to conceive.

Since its establishment in 2018, Peanut is growing at a rate of 20% per month, and many users are “jumping” from Facebook groups.

Peanut ’s founder Michelle Kennedy has a background in dating software Badoo and Bumble and knows how to create an intimate and personalized social experience.

Peanut just raised US $ 5 million at the end of last year. Investors include Sweet Capital, Greycroft, Star Aston Kutcher ’s Sound Ventures, Female Founders Fund, etc. Peanut ’s current total financing is US $ 9.8 million.

If the vertical field is subdivided, there are infinite possibilities.

Just like Xiaohongshu ’s users are beauty and lifestyle freaks, Wave TV brings together the most avid young user sports fans

Ethel ’s club is a fitness community for people of color ????

myCrew matches urban runners and strives to build an active and intimate community

Sound Social: Express Richer Emotions

Compared with simple text, sound can always convey more emotions and express more content.

For voice social, this field is still in a new state, there is no real industry leader, which also represents unlimited possibilities.

TTYL: My favorite tuberculosis is true fragrance

TTYL, a start-up company founded in San Francisco, is currently favored by many VCs, and the idea is very simple.

You can check which friends are online when you put on the headset, and the “chat room” method does not cause any interference to other user behaviors.

If you are the first to go online, you can use the app as a background sound, and you will hear their voices whenever you have friends.

TTYL completed financing of US $ 1.25 million in 2018 and currently wants to conquer users of all ages.

The main reason that sound is favored as a medium is its non-interference, so the software that is the main sound also chooses to be one of the components of multitasking in the experience.

Drivetime: vehicle brainstorming

To entertain about 110 million people in North AmericaBoring everyday commuters, Drivetime has developed a game that can be played by voice while driving.

Drivetime completed a $ 11 million financing last September, led by Makers Fund. Participants include Amazon ’s Alexa Fund and Google ’s Google Assistant Investments Program.

The two founders of Drivetime both come from a game company background and value the social component of Drivetime very much.

They believe that social and interaction will be the main positions of audio entertainment in the future, and they are committed to making Drivetime the first choice for car entertainment.

Drive users can choose family and friends as opponents to carry out the voice version of “brainstorming”. There are currently 8 channels to choose from.

Celebrity games like Jeopardy are among them, and the host Alex Trebek himself “voiced”.

Although many people worry that this will affect the driver ’s concentration, a study by Stanford University says that interactive tasks through voice commands during driving will actually make the driver more focused.

In China, voice social is also known as a dark horse in the social world.

Apps such as Yinyu and Zhiya all hit the hot list at once, and the warmer scene-based socialization created by sound can capture people’s hearts.

However, voice social is currently faced with the difficulties of self-sustaining business model and great regulatory pressure, and it needs more work to break through.

Game Social: Migration from the Physical World to the Virtual World

If you close your eyes and think about what games are played by yourself, there may not be many.

The fact is that any game has a social component. Starting with psychology, one of the main motivations for people to socialize is to play games.

Research shows that playing games can strengthen people’s social identity and reduce loneliness. The friendships generated in games can be as durable as offline social relationships.

Fortnite: Game teammates become old iron

Fortnite is the originator of game sublimation into social media, since its release in 2017